build measure learn is broken
TRANSCRIPT
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Build Measure Learn Is Not Enough
@MandaLaceyS
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Build Measure Learn Is Broken
@MandaLaceyS
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What is The Lean Startup, again?
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Lean Startup
A method to develop new businesses and products that addresses uncertainty and risk
through cycles of rapid experimentation.
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Lean Startup Concepts
Entrepreneurship is everywhere. Eliminate waste.
Innovation Accounting. Validated Learning.
Build. Measure. Learn. Minimum Viable Products.
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Observe
Question
Hypothesize
Experiment
Conclusion
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Build. Measure.
Learn.
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Build - MVPs Measure - Meaningful data
Learn - To pivot or persevere
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Build
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Minimum
Viable
Product (required to learn)
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DA REAL MVP
NOT half baked
NOT a bad experience
NOT necessarily code
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GOOD MVP
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GOOD ITERATION
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GOOD ITERATION
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NOT MINIMUM
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NOT VIABLE
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NOT HALF-Baked
NOT VIABLE
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Measure
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Validated Learning
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answer
Actionable MetricsVanity Metrics*
Anything that looks good but doesn’t help you make a decision
Examples: • Facebook likes • Pageviews • Event attendees
Tied to specific, repeatable tasks and help you decide whether you’re succeeding or not
Examples: • Revenue/customer • Retention rate • Customer source
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*Metric Caveat
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Learn
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Pivot! Pivot! PIVOT!
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*Analysis Caveat
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Observe
Question
Hypothesize
Experiment
Conclusion
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Observe
Question
Hypothesize
Experiment
Conclusion LearnMeasure
Build
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Observe
Question
Hypothesize
Experiment
Conclusion LearnMeasure
Build
??
??
??
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So what to do?
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1. Start with observation
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Interview
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Diary Study or Experience Sampling
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Interviews, diary studies, experience mapping, etc.
Experience Map
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2. Make an assumption about a problem
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The cat is looking for a comfy place to nap.
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NOT: The cat is too big for the box.
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NOT: We should build a cat bed.
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3. Generate solutions
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Participatory Design
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6 up, 1 ups
Idea
IdeaIdeaIdea
IdeaIdea6 Ideas
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6 up, 1 ups
IdeaBest Idea Notes
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6 up, 1 ups
IdeaBest Idea Notes
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4. Hypothesize solution impact
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If we build a cat bed, Sammy will spend 20% less time sleeping on my keyboard so I can work.
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Usability Test
Usability Tests
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A/B Tests
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Wizard of Oz
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Start with Think, not Build
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Start here!!
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Reduce cycle time. Not build time.
5.
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6. Don’t forget the big picture.
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Story Time.
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