Social Media Re-CapBy Tiffani Stephenson

Agenda

• Executive Summary & Analysis • Year by Year Snapshots• Facebook by the Numbers • Twitter by the Numbers • Best Posts • Overall Review

Summary & Analysis of #UFBugs 2015• From 2014:

• 194.43% increase in Impressions• 85.45% increase in Unique Users • 70% increase in Interactions

• Twitter:• More content sent by UF/IFAS• Less Conversation (follow up questions, etc.)• Less Link Clicks:

• 2014 – Better Bed Bug Trap RT’d by Science Friday with 580K followers• People will Retweet without clicking on links• Sent out content with less link variation

• i.e., Bug of the Day and #BugWOTD linked to bugs.ufl.edu

Summary & Analysis of #UFBugs 2015• Facebook:

• We sent 8 posts per day and gained MORE fans!• Significant because we see an increase in Page Unlikes when UF/IFAS sends 4+ posts a day

• Nearly doubled the number of individuals sharing/talking about our content!

Year by Year Snapshots

2014

2015

Bug Week 2015 Facebook

312,241 ImpressionsCombined number of potential users that saw any content associated with UF IFAS Solutions

154,751 ReachCombined number of times content served in all followers’ feeds

48 Total Posts to Page8 Posts per Day

3,196 Unique PeoplePeople that engaged with

UF/IFAS on FB

3,176Total EngagementLikes, Comments and Shares

6,071 Bitly Clicks

+86 Change in followers

Facebook Likes

• During Bug Week, we gained 86 new fans. See where “Facebook Likes” peaks? That was the day President Fuchs’ bug photo posted. There’s some lull in Like the next day, as expected with the holiday weekend and people leaving town.

FB Best Posts

FB Best Posts

FB Best Posts – Most Clicks

The amount of link clicks on Blogs.IFAS-related FB posts grew, revealing our audience wanted to do more than like or comment on the post—they wanted to read it!

Bug Week 2015 Twitter

1,888,756 ImpressionsCombined number of potential users that saw any content associated with @UF_IFAS

(5/18/15-5/23/15)

1,886,319 ReachCombined number of times content served in all followers’ feeds

110 Total Tweets Sent 18.3 Tweets per Day

99 Unique PeoplePeople that engaged with

UF/IFAS on Twitter

534Total Engagement

@Mentions, @Replies and Retweets

751 Bitly Clicks

+59 Change in followers

Twitter Engagement

• During Bug Week, our highest engagement was on Tuesday. On this day, the UFBIR/Oak Trees posters, CALS Dean photo and “arthropods in film” were retweeted at least 10 times.

Twitter Best Posts – Most Clicks

~350 Link Clicks!

~100 Link Clicks!

48 Link Clicks!

Twitter Best Posts – Farthest Reach

Overall • Ran very smoothly • Our voice is shining through - friendly, relevant and educational• Lots of great content!

• Leadership photos • Bug Posters did very well – led traffic to IEB

• More than 30 photo submissions to FB page• Made for great User-Generated Content on Instagram

• UF/IFAS is educating farther than state-wide

Any Questions?

Thank You!