bud light: superior drinkability or not? a rhetorical analysis of
Post on 22-Dec-2015
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![Page 1: Bud Light: Superior Drinkability or Not? A Rhetorical Analysis of](https://reader030.vdocuments.site/reader030/viewer/2022032523/56649d775503460f94a59692/html5/thumbnails/1.jpg)
Bud Light: Superior Drinkability or Not?
A Rhetorical Analysis of www.budlight.com
![Page 2: Bud Light: Superior Drinkability or Not? A Rhetorical Analysis of](https://reader030.vdocuments.site/reader030/viewer/2022032523/56649d775503460f94a59692/html5/thumbnails/2.jpg)
AudiencePurpose
• Promoting superior drinkability
• To inform consumers and researchers about the company and their products.
But who actually looks at the web site?
• College kids trying to decide on which beer to drink this weekend?
• Someone counting calories• Researchers and people
seeking information about Anheuser Busch, and/or Bud Light.
![Page 3: Bud Light: Superior Drinkability or Not? A Rhetorical Analysis of](https://reader030.vdocuments.site/reader030/viewer/2022032523/56649d775503460f94a59692/html5/thumbnails/3.jpg)
Thesis• Colors
Color theme, Color Choices
• TextSize, Spacing, Font choice
• BackgroundDistracting, noisy
• ImagesImage choice, Added effects
![Page 4: Bud Light: Superior Drinkability or Not? A Rhetorical Analysis of](https://reader030.vdocuments.site/reader030/viewer/2022032523/56649d775503460f94a59692/html5/thumbnails/4.jpg)
Colors•Vibrant•Bright•Patriotic•Relaxing
![Page 5: Bud Light: Superior Drinkability or Not? A Rhetorical Analysis of](https://reader030.vdocuments.site/reader030/viewer/2022032523/56649d775503460f94a59692/html5/thumbnails/5.jpg)
Text•Text size and spacing
•Bulleting
•Professional, clean cut font
•What could be done to make the font bigger?
![Page 6: Bud Light: Superior Drinkability or Not? A Rhetorical Analysis of](https://reader030.vdocuments.site/reader030/viewer/2022032523/56649d775503460f94a59692/html5/thumbnails/6.jpg)
Background/ Page Layout
Background•Theme •Distracting•What does it accomplish?•Sound•Blurriness•Colors in background
Layout•Left to right•Visibility with out scrolling•Relevant information is on the right and irrelevant information is on the left causing you to read the irrelevant information first.
Your going to read this
first because it is on the left
![Page 7: Bud Light: Superior Drinkability or Not? A Rhetorical Analysis of](https://reader030.vdocuments.site/reader030/viewer/2022032523/56649d775503460f94a59692/html5/thumbnails/7.jpg)
Layout Continued
Back button in the top left corner
Less important tabs on the left
The important information on the right is the last thing viewers look at and it is the information most viewers
are looking for
![Page 8: Bud Light: Superior Drinkability or Not? A Rhetorical Analysis of](https://reader030.vdocuments.site/reader030/viewer/2022032523/56649d775503460f94a59692/html5/thumbnails/8.jpg)
Navigation or Navi-guessing?
•Descriptive Pictures•Vaguely Worded Descriptions•Together they work well
•Pop out menu•Descriptions are clear but where do they take you?•Is not knowing where the tab takes you a good thing?
![Page 9: Bud Light: Superior Drinkability or Not? A Rhetorical Analysis of](https://reader030.vdocuments.site/reader030/viewer/2022032523/56649d775503460f94a59692/html5/thumbnails/9.jpg)
Images
•Credibility/ Ethos?
The shadow and the sun are on the same side of the bottle.
![Page 10: Bud Light: Superior Drinkability or Not? A Rhetorical Analysis of](https://reader030.vdocuments.site/reader030/viewer/2022032523/56649d775503460f94a59692/html5/thumbnails/10.jpg)
Depth of the Web Page
Blurry Background makes clear images in front of it pop out at you
The table, stacked caps, and napkin give the page a three dimensional appearance
The back button spins when you move the mouse over it and looks three dimensional
The Semi Transparent buttons get a glow around them if the mouse moves over them and seem to move toward you
The bottle stands out the most on the page due to the contrast in color with the rest of the page.