bucovina brand

Actual Positioning

place of 1000

churches

© Cristina Insuratelu

The Story will change the

perception of the

place and will create a

sense of SCARCITY.

It will convince people that

they want to be part of and

live the EXPERIENCE.


A commodity + An emotional Story = An emotional egg


http://images.google.ch/imgres?imgurl=http://www.baking911.com/images/egg.jpg&imgrefurl=http://www.baking911.com/pantry/eggs.htm&h=609&w=641&sz=7&hl=it&start=8&um=1&tbnid=r_h-YAo2a8KxbM:&tbnh=130&tbnw=137&prev=/images%3Fq%3Degg%26ndsp%3D20%26um%3D1%26hl%3Dit%26lr%3Dlang_en%26sa%3DN

A place to play

Landscaping Architecture

Experiences Emotions

Story Creation


Bucovina


Easter Experience


Central Identity

The Authentic

Destination

Extended Identity

Romantic

Family Values

Safe

Clean Environment

Positioning Strategy


Tourism Markets

Travel Intermediaries RE-ACTIVE

Travel Intermediaries PRE-ACTIVE

Bucovina

Dir

ec

t M

ar

ke

tin

g

Pu

bli

cit

y

Bu

co

vin

a

Be

au

tie

s

Welcome to Bucovina

Bucovina web pages

Flyers Posters


Special Interest

Rural Tourism

Rural Romance

Touring

Events creation

Festivals, folk festivals

Hotels & Private Accommodation

The good old times

Rural Romanticism


Something scarce and unique,

Deserving of a premium price


PASTE means Easter in Romanian!


bucovina brand

Documents