buck showalter - manager's campaign
TRANSCRIPT
2011 MASN CREATIVE
buck rules
The Case for Buck “We need an identity as a franchise. We need somebody that can put his stamp on this franchise. He has a reputation that exceeds or equals all others in that category.” - Andy MacPhail The Orioles, which were averaging a 3.3 HH rating prior to Showalter’s arrival, surged to a 4.5 rating for three games… And jumped to a 5.6 Thursday. - Baltimore Sun Showalter is really a remarkable manager. The effect he has had on the game from player, to fan…is far more than I thought was possible. He's the kind of change that fans like me have always hoped we’d get… - Jay in Northern Virginia (from a post on MASNsports.com)
Buck Quotes
“It’s like a guy who comes in and says, ‘You know, if you played me more, I’d play better.’ And I say, ‘Well, if you played better, I’d play you more.”
“You don’t ever hear anybody talk about a Cinderella team in baseball. When you play 162 games, you earn it.”
(Re: hitter with runner on third) “I told him, ‘Do what you’ve got to do.’ At the end of your at-bat, either the run’s across the plate or he’s at third base. Take that responsibility – and do what you’ve got to do.”
(On football) “They’ve got mics in their helmets. I’d love to have that in a player’s helmet. ‘Don’t throw the slider.’ Or, ‘Sit back. He’s going to throw a change-up.’ I don’t think Mr. Selig is going to go along with that one.”
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The Spots
MASN: Buck Rules Campaign “The Save Rule” TV :30
Music
Buck: Finishing pitcher in a game won by his team.
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Highlight footage: Orioles closer Jim Johnson
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
TV Game Anncr: One strike away from the win…
Buck: Enters game with tying run on base, at bat or on deck.
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Highlight footage: Orioles bullpen closing.
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Tune-in tag: Generic or game-specific
Buck: A lead of no more than three –pitching at least one inning.
Buck: I know the save rule.
TV Game Anncr: Strike 3. Game over.
Buck: It doesn't carry much weight with me. (Pause) I like the win rule better.
Anncr: Orioles baseball on MASN. Every play. (Pause) Every game.
MASN: Buck Rules Campaign “Home Runs” TV :30
Music
Buck: Are more games won by home runs?
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Highlight footage: Orioles home run Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
TV Game Anncr: No doubt about that one…!
Buck: Or by hustle?
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Highlight footage: Orioles hitting majestic home runs
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Tune-in tag: Generic or game-specific
Buck: Home runs are a big part of the game.
Buck: A lot of big, strong, hairy guys here in the AL East. (Pause). They hit it where the grass doesn't grow.
TV Game Anncr: Outta here! TV Game Anncr: Goodbye, home run!
Buck: We've got some big guys, too. (Pause). Maybe not quite as hairy.
Anncr: Orioles baseball on MASN. Every play. (Pause) Every game.
MASN: Buck Rules Campaign “Money Doesn’t Play” TV :30
Music
Buck: The Yankees don’t get three runs before the game starts.
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Buck: The Red Sox don’t get three runs before the game starts.
Buck: Money doesn’t play. (Pause) Players play.
Highlight footage: Winning moments over Red Sox and Yankees
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Highlight footage: Montage of wins over Red Sox and Yankees
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Tune-in tag: Generic or game-specific
TV Game Anncr:
Buck: Focus on the game between the lines. (Pause) Play smart. Play hard.
TV Game Anncr: That will do it. TV Game Anncr: Game over! TV Game Anncr: Orioles win!
Buck: Do that. (Pause) And you can play with anybody.
Anncr: Orioles baseball on MASN. Every play. (Pause) Every game.
MASN: Buck Rules Campaign “Headsets” TV :30
Music
Buck: Football players have mics in their helmets.
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Highlight footage: Orioles home run
Buck: I’d love to have a mic in a batter’s helmet.
Buck: Sit back. He’s going to throw a change-up.
TV Game Anncr: Goodbye, home run!
Buck IFO “Camden Yards Dugout” Highlight footage: Squeeze bunt play
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Buck IFO “Camden Yards Dugout” Highlight footage: Orioles pitchers Ks
Buck IFO “Camden Yards Dugout”
Tune-in tag: Generic or game-specific
Buck: Wouldn’t you like to bunt here?
TV Game Anncr: It’s a suicide squeeze!
Buck: I’d love to a have mic in the pitcher’s cap. (Pause) Don’t throw the slider here!
Buck: He’s looking fastball.
TV Game Anncr: Strike 3.
Buck: I don’t think Mr. Selig’s going to go along with that one.
Anncr: Orioles baseball on MASN. Every play. (Pause) Every game.
MASN: Buck Rules Campaign “Ball Players” TV :30
Music
Buck: I love baseball players.
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Highlight footage: Adam Jones catch
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
TV Game Anncr: Jones…back…he caught it!
Buck: Guys who play the game right.
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Highlight footage: Montage hard-nose plays
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Tune-in tag: Generic or game-specific
Buck: Grinders. (Pause) Gamers.
Buck: Guys who want it. (Pause) Who play smart. (Pause) Who play hard.
TV Game Anncr: He slides – safe! TV Game Anncr: What a play!. TV Game Anncr: Game over – Orioles get the “W”.
Buck: I love baseball players. (Pause) Just not necessarily guys who play baseball.
Anncr: Orioles baseball on MASN. Every play. (Pause) Every game.
MASN: Buck Rules Campaign “Send Home” TV :30
Music
Buck: I once asked a manager, “How’d you like coaching third (base)?”
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Highlight footage: Runner rounding second base, heading to third base
Buck: “I had a great year”, he told me, “Nobody got thrown out.”
TV Game Anncr: Jones rounding second…
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Highlight footage: Jones sliding home with winning run
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Tune-in tag: Generic or game-specific
Buck: “No.”, I said, “You had a bad year.”
Buck: Just because a guy is safe or out. (Pause) Doesn't mean the send was a good or bad.
TV Game Anncr: They’ll send him. TV Game Anncr: It’ll be close. TV Game Anncr: Safe! Orioles win!
Buck: Sometimes, you have to be aggressive. (Pause) And I don’t mind pushing the envelope.
Anncr: Orioles baseball on MASN. Every play. (Pause) Every game.
MASN: Buck Rules Campaign “Off Ball” TV :30
Music
Buck: It’s a baserunner timing the pitcher. (Pause) How a hitter adjusts with an 0-2 count.
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Highlight footage: Stolen base. Hit to opposite field
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
TV Game Anncr: He’s safe at second. TV Game Anncr: Drilled to right field.
Buck: It’s the shortstop moving a step towards the hole. (Pause) The way a pitcher reacts to a home run.
Highlight footage: Hardy making play at SS. Johnson striking out batter
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Highlight footage: Adam Jones making sliding catch. Walk-off hit
Buck IFO “Camden Yards Dugout” Green Screen Key: Game Highlights
Tune-in tag: Generic or game-specific
TV Game Anncr: Great play! TV Game Anncr: Johnson gets out of the jam.
Buck: Why a centerfielder plays shallow. (Pause) How the on-deck batter studies the pitcher.
TV Game Anncr: Jones…sliding catch. TV Game Anncr: That will drive in a run!
Buck: Want to learn about baseball? (Pause) Don’t look where the ball is. (Pause) Look off-ball.
Anncr: Orioles baseball on MASN. Every play. (Pause) Every game.
RIGGLEMAN RULES
MASN: Riggleman Rules Campaign “Pitch Pujols” TV :30
Music
Jim: How do you strikeout Pujols? (Pause) Fastballs inside. Curveballs away.
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Highlight footage: Pujols swinging and missing versus Nationals pitchers
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
TV Game Anncr: Swing and a miss. TV Game Anncr: Struck him out!
Jim: How do you pitch to Prince? (Pause) Hard stuff inside. Breaking stuff away.
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Highlight footage: Batters swinging and missing versus Nationals pitchers
Tune-in tag: Generic or game-specific
Jim: Hard stuff inside. Breaking stuff away. TV Game Anncr: Got ‘em!
Jim: How do you handle Howard? (Pause) Gas inside. Junk away. (Pause) It’s an adage as old as baseball.
Jim: A pitcher needs two pitches. (Pause) The one the hitter’s looking for. (Pause) And the one he’s not.
TV Game Anncr: Strike three! TV Game Anncr: Strike three! TV Game Anncr: Strike three!
Anncr: Nationals baseball on MASN. Every play. (Pause) Every game.
MASN: Riggleman Rules Campaign “Base Stealers” TV :30
Music
Jim: Hitting is timing.
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Jim: Pitching is upsetting timing.
Jim: What upsets pitchers? (Pause) Base stealers.
Highlight footage: Base stealing montage
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Highlight footage: Base stealing. Hit and run plays. Runs scoring.
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Tune-in tag: Generic or game-specific
TV Game Anncr: There he goes! TV Game Anncr: Morgan takes off.
Jim: Base stealers torture pitchers. They get in their heads. Disrupt their rhythm. Hitter’s see more fastballs. Batting averages are higher. ERA’s are higher.
TV Game Anncr: And he’s safe! TV Game Anncr: Safe! TV Game Anncr: Another stolen base.
Jim: Last season, we stole 110 bases. (Pause) This season…I predict a lot of upset pitchers.
Anncr: Nationals baseball on MASN. Every play. (Pause) Every game.
MASN: Riggleman Rules Campaign “Small Ball” TV :30
Music
Jim: How many ball games are won by one run? (Pause)
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Jim: Last season? 732.
Jim: A walk. (Pause) A bunt. (Pause) A well-placed single. (Pause) And a sacrifice fly.
Highlight footage: Montage leading up to run scoring on sac fly
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Highlight footage: Run scoring on sac fly
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Tune-in tag: Generic or game-specific
TV Game Anncr: Fly ball. Is it deep enough?
Jim: One in the win column. TV Game Anncr: Here comes Bernadina… TV Game Anncr: He slides… TV Game Anncr: Safe!
Jim: You call it “small ball”. (Pause) I call it “smart ball”.
Anncr: Nationals baseball on MASN. Every play. (Pause) Every game.
MASN: Riggleman Rules Campaign “The Bullpen” TV :30
Music
Jim: Bullpen guys are a different breed.
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Highlight footage: Nats bullpen. Shots of bullpen guy pranks, etc. Facial hair. Faces.
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
TV Game Anncr: This is a loose group. TV Game Anncr: You gotta be loose to pitch out of the ‘pen.
Jim: They can make you look like a genius. (Pause) Or cause you to lose your hair.
Highlight footage: Nationals bullpen pitching
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Highlight footage: Nationals bullpen success
Jim in front of “Nats Park Dugout” Green Screen Key: Game Highlights
Tune-in tag: Generic or game-specific
TV Game Anncr: Strike three. TV Game Anncr: A one-two-three inning.
Jim: Our bullpen? (Pause) 4th best in E-R-A. (Pause) 524 Ks. 27 wins.
TV Game Anncr: Game over. TV Game Anncr: One in win column. TV Game Anncr: Credit the bullpen.
Jim: I don’t lose sleep going to this bullpen. (Lifting cap to show bald head) I’m not losing any more hair, either.
Anncr: Nationals baseball on MASN. Every play. (Pause) Every game.
Thank You all creative by Dick Goggin
2011 MASN CREATIVE