Protecting the Future

The Nest Company

Current Products

Nest SWOT Analysis

Strengths● Apple Alums as founders● Google funding for R&D

Weaknesses● Too young

Opportunities● Relatively new market allows for innovation

Threats● Small market means difficulty for growth

Honeywell SWOT Analysis

Strengths● One of the largest American conglomerates● Over 130,000 employees● Strong expenditure on R&D

Weaknesses● Past weapons production has brought bad image

Opportunities● Growth in the emerging economies like India, China,

Brazil etc can boost international market share

Threats

● Strict government policies and environmental regulations affecting operations

Current Performance

The New Product: The Nest Protect Plus

Features

Compliments Existing Devices

Promotion and Distribution

● focus on the security market● focus on B-to-C rather than B-to-B● Distribution: continue the hybrid strategy

Positioning and Price

$249.99 $299.99 $99.99

Brand RecognitionConsumer Age Are you familiar with any security

camera companies?*

Eddie Krukowski, Student

20 No

Glen Navour, Finance Analyst

48 No

Robert Smith, Customer Mngmt.

52 Yes

Alice Zhao, Chemist 25 No

*Single question taken from larger survey

Channel and Diversification

Home Automation Home Security

Final Recommendation