BSNL Company Profile

Bharat Sanchar Nigam Ltd. formed in October, 2000, is World’s 7th largest Telecommunications

Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile,

GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN

Services etc. Presently it is one of the largest & leading public sector unit in India.

BSNL has installed Quality Telecom Network in the country and now focusing on improving it,

expanding the network, introducing new telecom services with ICT applications in villages and

wining customer’s confidence. Today, it has about 47.3 million line basic telephone capacity, 4

million WLL capacity, 49.76 Million GSM Capacity, more than 37382 fixed exchanges, 46565

BTS, 3895 Node B ( 3G BTS), 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of

Microwave Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages.

BSNL is the only service provider, making focused efforts and planned initiatives to bridge the

Rural-Urban Digital Divide ICT sector. In fact there is no telecom operator in the country to beat

its reach with its wide network giving services in every nook & corner of country and operates

across India except Delhi & Mumbai. Whether it is inaccessible areas of Siachen glacier and

North-eastern region of the country. BSNL serves its customers with its wide bouquet of telecom

services.

BSNL is numero uno operator of India in all services in its license area. The company offers vide

ranging & most transparent tariff schemes designed to suite every customer.

BSNL cellular service, CellOne, has more than 52.09 million cellular customers, garnering 16.96

percent of all mobile users in its area of operation as its subscribers. In basic services, BSNL is

miles ahead of its rivals, with 35.1 million Basic Phone subscribers i.e. 85 per cent share of the

subscriber base and 92 percent share in revenue terms.

BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers who

access Internet through various modes viz. Dial-up, Leased Line, DIAS, Account Less

Internet(CLI). BSNL has been adjudged as the NUMBER ONE ISP in the country.

BSNL has set up a world class multi-gigabit, multi-protocol convergent IP

infrastructure that provides convergent services like voice, data and video through the same

Backbone and Broadband Access Network. At present there are 0.6 million DataOne broadband

customers. The company has vast experience in Planning, Installation, network integration and

maintenance of Switching & Transmission Networks and also has a world class ISO 9000

certified Telecom Training Institute. Scaling new heights of success, the present turnover of

BSNL is more than Rs.351,820 million (US $ 8 billion) with net profit to the tune of Rs.99,390

million (US $ 2.26 billion) for last financial year. The infrastructure asset on telephone alone is

worth about Rs.630,000 million (US $ 14.37 billion).

Nature of the business carried:

BSNL is basically a telecom(land line) service provider. But now a days apart from these

services, the operations of the company has been diversified into several arenas such as

3G,customer care, call centres, mobile services, etc.

Interesting Facts:

There are 2 million BSNL mobile connections in rural

India(a record, no other connection is as famous as bsnl

in rural areas) .

BSNL supplies phone lines to all other network such as

Airtel,Vodafone etc.

BSNL is the only network which offers broadband

connections .

More than 50% of the international calls coming to India,

use Reliance network.

Largest pan India coverage-over 11000 towns & 3 lakh

villages.

India’s No. 1 wireless service provider with more than 50

million customers.

An incredible speed of 2mbps is only offered by BSNL.

The only Mobile service available through out the country including Jammu and

Kashmir and North Eastern states like Arunachal Pradesh, Nagaland, Mizoram etc.

Aspiration :

Be the leading Telecom Service Provider in  India with global presence.  

Create a customer focused organisation with excellence in sales, marketting and customer

care.  

Leverage technology to provide affordable and innovative products/services across

customer segments

Provide a conducive work environment with strong focus on performance

Establish efficient business processes enabled by IT

Vision of BSNL:

To become the largest telecom Service Provider in Asia.

Mission of BSNL:

To provide world class State-of-art technology telecom services to its customers

on demand at competitive prices.

To Provide world class telecom infrastructure in its area of operation and to

contribute to the growth of the country's economy.

Quality Policy:

BSNL  Telecom  Factory Mumbai is committed to continually improve through excellence and

customer satisfaction with employee’s participation.

Products / Services Profile:-

1. Products of BSNL:

BSNL LANDLINE

BSNL mobile

POSTPAID

PREPAID

GPRS/WAP/MMS

DEMOs

TARIFF

BSNL WLL

INTERNET SERVICES

NETWORK

BROADBAND

WI- F I

CO-LOCATION SERVICE

BSNL WEB HOSTING

DIAL UP INTERNET

SMS& BULK SMS

BSNL BROADBAND

BSNL MANAGED NETWORK SERVICES

BSNL MPLS-VPN

ISDN

LEASED LINE

INTELLIGENT NETWORK

FREE PHONE SERVICE

PREMIUM RATE SERVICE

INDIA TELEPHONE CARD

VIRTUAL PRIVATE NETWORK (VPN)

VOICE VPN

UNIVERSAL NUMBER

UNIVERSAL PERSONAL NUMBER

TELE VOTING

VIDEO CONFERENCING

AUDIO CONFERENCING

TELEX/ TELEGRAPH EPABX

EPABX

FREE EPABX

CENTREX

HVNET

INMARSAT

TRANSPONDER

1. Services of BSNL:

When it comes to connecting the four corners of the nation, and much beyond, one solitary name

lies embedded at the pinnacle - BSNL.  A company that has gone past the number games and the

quest to attain the position of a leader .  It is working round the clock to take India into the future

by providing world class telecom services for  people of India.  BSNL is India's no. 1 Telecom

Service provider and  most trusted Telecom brand of the Nation.

Driven by the very best of telecom technology from chosen global leaders, it connects each inch

of the nation to the infinite corners of the globe, to enable you to step into tomorrow.  

Here is an overview of the World Class services offered by the BSNL:

Basic Telephone Services:

 The Plain old, Countrywide telephone Service through 32,000 electronic exchanges. Digitalized

Public Switched Telephone Network (PSTN) with a host of Phone Plus value additions.

 BSNL launched DataOne broadband service in January 2005 which shall be extended to  198

cities very shortly. The service is being provided on existing copper infrastructure on ADSL2

technology. The minimum speed offered to the customer  is  256 Kbps at Rs. 250/- per month

only. Subsequently, other services such as VPN, Multicasting, Video Conferencing, Video-on-

Demand, Broadcast application etc will be added.

Internet:

Keeping the global network of Networks networked, the countrywide Internet Services of BSNL

under the brand name includes Internet dial up/ Leased line access, CLI based access (no account

is required) and DIAS service, for web browsing and E-mail applications. You can use your

dialup sancharnet account from any place in India using the same access no '172233' , the facility

which no other ISP has. BSNL has customer base of more than 1.7 million for sancharnet

service.

ISDN :

Integrated Service Digital Network Service of BSNL utilizes a unique digital network providing

high speed and high quality voice, data and image transfer over the same line. It can also

facilitate both desktop video and high quality video conferencing.

Intelligent Network:

Intelligent Network Service (In Service) offers value-added services, such as:

Free Phone Service (FPH)

India Telephone Card (Prepaid card)

Account Card Calling (ACC)

Virtual Private Network (VPN)

Tele-voting

Premium Rae Service (PRM)

Universal Access Number (UAN) and more.

I-Net: India s x.25 based packet Switched Public Data Network is operational in 104 cities of

the country. It offers x.25 x.28 leased, x.28 Dial up (PSTN) Connection) and frame relay

services.

 Leased Lines & Datacom:

BSNL provides leased lines for voice and data communication for various application on point to

point basis. It offers a choice of high, medium and low speed leased data circuits as well as dial-

up lines.  Bandwidth is available on demand in most cities. Managed Leased Line Network

(MLLN) offers flexibility of providing circuits with speeds of nx64 kbps upto 2mbps, useful for

Internet leased lines and International Principle Leased Circuits (IPLCs).

Cellular Mobile Service :- 

Postpaid and Prepaid

BSNL’s GSM cellular mobile service Cellone has a customer base of over 5.2 million. BSNL

Mobile  provides all the services  like MMS, GPRS, Voice Mail, E-mail, Short Message Service

(SMS) both national and international, unified messaging service (send and receive e-mails) etc.

You can use BSNL Mobile in over 160 countries worldwide and in 270 cellular networks and

over 1000 cities/towns across India. It has got coverage in all National and State Highways and

train routes. BSNL Mobile offers all India Roaming facility to both pre-paid and post-paid

customers (including Mumbai & Delhi).

Wireless in Local Loop:

This is a communication system that connects customers to the Public Switched Telephone

Network (PSTN) using radio frequency signals as a substitute for conventional wires for all or

part of the connection between the subscribers and the telephone exchange.

COMPETITORS INFORMATION:

Bharat Sanchar Nigam Limited (BSNL) keeps most of India talking. The company provides

local-exchange access and domestic long-distance services through a network of more than47

million access lines covering most of India. (It does not provide service in Delhi and Mumbai.)

Serving business and consumer customers, it also offers GSM and CDMA-based wireless

communications, satellite service, telegraph, data and Internet services, and managed network

services. BSNL is one of two state-controlled telcoms in India, along with Mahanagar Telephone

Nigam Limited (MTNL), which serves Delhi and Mumbai.

Industries where BSNL competes :

Telecommunications Services

Fixed-line Voice Services Providers (primary)

Data Services

Teleconferencing Services providers

Telemetry & Telematics Services Providers

Wireless Communications Services

1.Tata Communications Ltd:

Tata Communications Limited (formerly Videsh Sanchar Nigam Limited, or VSNL) has a hold

on the wholesale voice market in India and beyond. The company, which primarily provides

international long-distance telephone service, owns and operates a network service in more than

200 countries. It also offers network and data services to enterprises and supplies transmission

backbone and data services to other telecommunications companies over one of the largest

global IP networks. Tata Communications is part of Indian industrial conglomerate Tata Group.

2.Reliance Communications Ltd:

Reliance Communications is one of India's largest providers of integrated communications

services. With more than 48 million customers, the company serves consumers and enterprises

with a digital network supporting voice, data, and video. Its fixed and wireless communications

services include domestic and international voice, Internet access, messaging, and

videoconferencing. It also provides wholesale capacity, infrastructure, and managed enterprise

services through its Reliance Globalcom division. Reliance Communications is part of the

Reliance - Anil Dhirubhai Ambani Group.

3. Bharti Airtel:

Bharti Airtel is one of the leading alternative providers of telecommunications services in India.

Through its subsidiaries, the company (formerly Bharti Tele-Ventures) operates through three

divisions: mobile, broadband and telephone, and enterprise services. The enterprise services

group includes units for both long-distance carriers and for corporate clients. Bharti Airtel has

nearly 100 million customers in total -- approximately more than 64 million GSM mobile and

almost 3 million fixed-line customers. The company was founded as Bharti Tele-Ventures

in1995 and changed its name in early 2006 to Bharti Airtel Limited. It is a unit of Indian

conglomerate Bharti Enterprises.

4.Vodafone:

Customers have voted with their phones to make Vodafone Group the world's top wireless phone

services carrier by sales with more than 200 million customers; in terms of subscribers,

Vodafone trails only China Mobile. The company does most of its business in Europe where it is

a leader in wireless markets of the UK and Germany. In the US, the group holds a 45%stake in

the #2 US wireless provider Verizon Wireless. Vodafone also serves callers in Asia, Africa, the

Middle East, and the Pacific region through subsidiaries and joint ventures. The group also

provides wireless data, broadband Internet, as well as fixed-line phone services through German

subsidiary Arcor.

5.IDEA Cellular:

IDEA Cellular provides wireless services to about 24 million subscribers in 22 service areas such

as Andhra Pradesh, Delhi, Gujarat, Haryana, and Maharashtra. The company's network covers

about 60% of the country. IDEA offers contract and pre-paid cellular service options in addition

to a number of value-added services such as mobile Web browsing, video streaming and

multimedia messaging. The company is controlled by Indian industrial manufacturing

conglomerate Aditya Birla Group.

6.Mahanagar Telephone Nigam Limited (MTNL):

Mahanagar Telephone Nigam Limited (MTNL) can help you call a deli in Delhi, or mumble to a

friend in Mumbai. The company provides fixed-line and wireless telecommunications services

for two of the largest metropolitan areas of India. The company also provides Internet access

services. It divides its operations into two business segments: basic (fixed line, CDMA-based

mobile, and Internet access) and cellular (GSM-based mobile). Outside of India, the company

offers services in Nepal (through a joint venture) and Mauritius. The government of India

owns56% of the company.

7.Aircel:

The Aircel Group is a joint venture between Maxis Communications Berhad of Malaysia and

Apollo Hospital Enterprise Ltd of India, with Maxis Communications holding a majority stake

of 74%. Aircel commenced operations in 1999 and became the leading mobile operator in Tamil

Nadu within 18 months. In December 2003, it launched commercially in Chennai and quickly

established itself as a market leader ± a position it has held since. It began its outward expansion

in 2005 and met with unprecedented success in the Eastern frontier circles. It emerged a market

leader in Assam and in the North Eastern provinces within 18 months of operations. Till today,

the company gained a foothold in 17 circles including Chennai, Tamil Nadu, Assam, North East,

Orissa, Bihar, Jammu & Kashmir, Himachal Pradesh, West Bengal, Kolkata, Kerala, Andhra

Pradesh, Karnataka, Delhi, UP(West), UP(East) and Mumbai. The Company has currently

gained a momentum in the space of telecom in India post the allocation of additional spectrum

by the Department of Telecom, Govt. of India for 13 new circles across India. These include

Delhi (Metro), Mumbai (Metro), Andhra Pradesh, Gujarat, Haryana, Karnataka, Kerala, Madhya

Pradesh, Maharashtra & Goa, Rajasthan, Punjab, UP (West) and UP (East). With over 17 million

customers in the country.

8.MTS:

Mobile Tele Systems OJSC (MTS) is the largest mobile phone operator in Russia and the CIS,

and the 8th largest in the world. MTS is 52.8% majority-owned by Sistema, the largest private

sector consumer services company in Russia and the CIS.

 Sistema Shyam TeleServicesLimited is a joint venture company between Sistema of Russia and

Shyam Group of India.Sistema has a controlling 73.71% stake in the venture. Sistema Shyam

Tele Services Limited has licenses and spectrum to provide mobile telephony services on the

CDMA platform in all22 circles across the country. Shyam Telelink became Sistema Shyam Tele

Services and brought globally renowned brand MTS to India . Shyam Telelink is the first

telecom operator to acquire the fastest 100,000 customers in the state of Rajasthan.

Infrastructure facilities:

Our Corporate Office, R&D and Factory are situated at the heart of the Trivandrum city. Our

infrastructure is spread across 6000 SQ FEET with Four Building. The main office constitutes of

the Accounts, Administration, Marketing and Director’s offices. There are separate buildings for

R&D centre, that houses the Software and Quality departments, Production building where the

entire assemble is done, and a another separate building for the Customer Support departments.

Our advanced infrastructural setup gives us high production capacity of more than 5000

machines per month.

Achievement and Award of BSNL:

BSNL National Awards 2006 distribution ceremony was held on the occasion of World Telecom

Day on 17th May 2006 at New Delhi. Awards were given by Hon'ble Minister of State for

Communications & IT Dr. Shakeel Ahmed. Also present on the occasion were Secretary DoT

Dr. J.S. Sarma, CMD BSNL Sh. A.K. Sinha, Director Operations BSNL Sh. J.R. Gupta and other

dignitaries. Awards such as Bharat Sanchar Doot, AtiVishist Sanchar Seva Padak, Best

Maintained Telecom System, Best Improved Telecom System and, Telegraph award were given

on this occasion.

Achievements/Milestones:

Since BSNL's formation on October 1, 2000  up to September 2001, significant growth has been

achieved in almost all the infrastructural parameters:

Number of exchanges has grown by 14% to 32369.

Equipped capacity has grown by 21.5% to 36.43 million in one year.

Direct exchange lines have grown by 21.5% to 29.4 million.

TAX capacity has grown by 7.8% to 25,40,000.

Organization structure of BSNL:

Main offices of BSNL:

BSNL Registered Office

10th floor, Statesman House,B-148. Barakhamba Road New Delhi-110 001

BSNL Corporate Office

Statesman House,B-148, Barakhamba Road New Delhi-110001

(a) Functional Areas:

FINANCE DEPARTMENT:-

  Bharath Sanchar Nigam Limited ,the largest public sector undertaking of the nation, is certainly

on a financial ground that’s sound. The corporation has a net worth of Rs.78757 crores (US $

17.71 billion), authorized equity capital of Rs.10,000crores (US $ 2.25 billion), paid up equity

capital of Rs 5,000 crores (US $ 1.12 billion)and Revenue is Rs.40,177 crores (US $ 9.04 billion)

in 2005-06. (Note: INR 1 = USD0.02249 as on 31-03-2006).

Corporate Assets:

Bharath Sanchar Nigam Limited has got fixed assets valuing more thanRs.62862 crores (US $

14.29 billion), which are in the form of Land, Buildings, Cables and Apparatus and Plants etc.

BSNL had gross fixed asset of over Rs1,11,692 crores (US  $ 25.12 billion) as on 31-03-2012.

Annual Capital Investment :

Annual Capital Investment in the network has increased from Rs.785 crores (US $ 0.18 billion)

in 1986-87 to over Rs.6383 crores (US $ 1.53 billion) in 2011-12.This investment has been

financed mainly by the internal accruals. The annual capital investment of BSNL can shown

graphically as below with the current year in X axis and amount or capital investment required to

be invested for that particular year in the Y axis.

Revenue :

BSNL has shown sustained growth in past five years. The growth rate in 2011-12 was 11.32%.

Gross Investment in Fixed Assets :

The BSNL is making substantial investment year to year for its network expansion and

modernization. During the current financial year BSNL has made the gross investment of Rs.

28,227 crore ( US $ 6.28 billion) in Fixed Assets.

Investment in Telecom Sector :

Both public players and private players are investing huge sums to expand their network and

provide more coverage in fixed line telephony as well as mobile telephony. Facing stiff

competition from private sector, public players are taking up measures to increase their customer

base to fixed lines and internet services. MTNL and BSNL are investing in internet infrastructure

to provide much reliable network.

Private players are striving hard to capture more and more customers. They are introducing low

cost tariff plans and discount schemes in fixed line telephony and internet services to increase

their customer base. They are also in the process of enlarging their network area providing more

coverage in urban as well as rural areas. Finance department is the key department which

maintain and over all control of finance over each SSA in Kerala. The revenue generated from

all the services accounted through cash/bank books and other records. In providing the services,

lot of expenditure is involved under capital and revenue.

MARKETING DEPARTMENT :

Marketing is as old man kind. Now marketing has become a broad term in BSNL. Marketing

department is associated with the exchange of goods, service and ideas. Goods it is a physical

entity eg. CD-ROM, shirt etc. service: human effort clubbed with mechanical effort to provide

intangible benefits to the customers. Eg. Telecom, Banking and Transport etc. Ideas provide

intellectual or spiritual benefits to the customers. Eg. The blue print of a business plan, computer

software. Marketing aims at³meeting needs profitable´.

BSNL is marketing their services. There are four characteristics uniquely allied with services.

This department is adopting these strategies. 

Intangibility:

In services customer is unable to experience the µproduct¶ prior to purchase¶. To over come this

difficult BSNL is thinking of converting the intangibles to the tangibles by providing suitable

physical evidence among prospective customers .Eg. The telephone house wiring, the

instrument, the behaviour, the BSNL identity card display by employees, the attitude, the road

side cabinet, logo display, advertisements everything matters.

Perishability:

Service can¶t be stored. Once lost means lost forever. For example just think of an airline service

flying with 50% vacant seats. The ticket charges for that 50% seats were lost forever. Give

suitable offers to the customers to attract them, even if they are collecting one rupee per seat that

would have been vacant other wise is additional revenue to the organization. Night unlimited

down load in Broad band is an example to tackle the perishability nature.

Operations department:

 This sector is mainly intended for developing software packages. The functions of this

department are :-

 

Launching of packages for BSNL

Telegram booking

Cash management

All India MIS

Fleet management

Web based telegram message system

  This department is the heart of BSNL. IT cell is mainly for the purpose introducing new software

for BSNL. Implementation of Inventory Package(MIS) has been included as a part of BBS.

Human Resources Development:

With a corporate philosophy that considers Human Resource as the most prized assets of the

organization, it's natural for BSNL to continually hone employee skills, enhance their knowledge

and their expertise and their aspirations to fruition. Even as BSNL goes about conducting its

business activities, it lays emphasis on constant enhancement of knowledge and skills through

regular training programmes. Bharat Sanchar Nigam Limited has a vast reservoir of

highly skilled and experienced work force of about 3,57,000 personnel.

We be l i eve tha t ou r s t a f f , wh ich i s one o f t he bes t t r a ined manpower

in t he telecom sector, is our biggest asset.

We be l i eve tha t ou r fu tu re depends on ou r s t a f f who p rov ide se rv i ces

t o ou r  valued customers and stay in touch with them.

To meet the technological challenges, employees are trained for technology

up-gradation, modernization, computerization etc in BSNL's training Centers spread

across Country. These centers are properly equipped with the requisite infrastructure

facilities such as Lecture rooms, modern audio-visual aids, libraries, hostels etc.

To apex training centers of BSNL i.e. Advance level Telecom Training

Center (ALTTC) at Ghaziabad and Bharat Ratna Bhimrao Telecom Training

Center at Jabalpur are comparable to any world class Telecom Training Center.

Moreover,43 zona l t r a in ing cen te r s and a Na t iona l Academy o f

Te lecom F inance and Management have been running for several years now.

Different curriculum run in these centers to impart technology based training,

training for Attitudinal change, basic educational and skill development program etc.

Training & development department :

Training :

Training programmers should be devised to impart knowledge, develop skills and stimulate

motivates needed to perform the job.

Development :

Development is the over all in all the fields of the personnel so the depth of the

knowledge is vest with the growth of employees in all respects. Learning centers at our units are

supported by several training courses. They provide professional learning opportunities to select

employees through our tie-ups with IIM Ahmedabad. Nirma institute, IIM Banglore. Key

managers attend training programmers to enhance their competencies and skills in line with

global standards. They strive relentlessly to improve the capabilities of their people so that they

continue to deliver out standing result while adding to the skills of those who work. They have

always accorded high priority to employee training in both in the classroom and on the job.

Training is imparted across all the level of employee. It spans leadership development, coaching

for performance, building competencies for managers and skill. Profiling as well as behavioral

coaching for the staff and workers.

SWOT Analysis :

STRENGTHS :

Pan-India reach

Experienced telecom service provider

Total telecom service provider

Huge Resources (financial & technical pool)

Huge customer base

Most trusted telecom brand

Transparency in billing

Easy deployment of new services

Copper in last mile can be used for easy broadband deployment

Huge Optical Fibre network and associated bandwidth

WEAKNESSES :

Non-optimization of network capabilities

Poor marketing strategy

Bureaucratic organizational set up

Inflexibility in mindset (DOT period legacies)

Limited number of value added services

Poor franchisee network

Legacy of poor service image

Huge and aged manpower

Procedural delays

Lack of strategic alliances

Problems associated with incumbency like outdated technologies,

unproductive rural assets, social obligations, political interference,

Poor IT penetration within organization

Poor knowledge Management

OPPORTUNITIES :

Tremendous market growing at 20 lakhs customers per month

Untapped broadband services

Untouched international market

Can capitalize on public sector image to grab government’s ICT initiatives

ITEB service markets

Diversification of business to turn-key projects

Leveraging the brand image to source funds

Almost un-invaded VSAT market

Fuller utilization of slack resources

Can make a kill through deep penetration and low cost advantage

THREATS :

Competition from private operators

Keeping pace with fast technological changes

Market maturity in basic telephone segment

Manpower churning

Multinational eyeing Indian telecom market

Private operators demand for sharing last mile

Decreasing per line revenues due to competitive pricing

Private operators demand to do away with ADC can seriously effect revenues

Populist policies of government like “OneIndia” rates

.