AGENDA AND INFORMATION

November 24th 2018

BLENDED OPEN HOUSE

BLENDIT! BECAUSE LIFE IS BLENDED

What isBlended Methodology?

Get an up-close-and-personal look at the new way of learning

at our Blended Open House in Madrid.

During this event, we will give established professionals the

chance to experience a teaser of our intense and rewarding

MBAs and IE Business School experience.

As the way we work changes, so should the way we learn.

Business is no longer limited to boardrooms and cubicles. It is

outside the office, on the road and online. With our Blended

Methodology, we offer an experience that echoes the needs

of the modern professional. There is no need to take time off

work; our state-of-the-art virtual campus provides an

environment where you can learn and liaise, making

network-expanding connections that are then strengthened

in the residential periods.

It’s live virtual sessions, weekly forums and activities. It’s

face-to-face modules in a variety of countries and continents.

It’s the very best of two worlds designed to impact yours.

Our approach to educational excellence means we’re

constantly in motion. For 16 years we have honed our

blended programs, providing meticulously-designed, highly

impactful interactive lessons that focus on both group work

and case studies. Give presentations. Gain insight. Interact

with classmates and the professor in a way you never

thought possible before.

IE BUSINESS SCHOOL BLENDED OPEN HOUSE

BLENDIT!

Alumni Experiences, straight from the source. Ask our alumni about

our Blended programs.

Let IE Business School Professor Fernando Cortiñas take you on a

tantalizing trip through the ins and outs of the international wine

market. In this Master Class, you will get a taste of our in-the-classroom

learning experience.

Take some time to enjoy the finer things. With good food, wine and

conversation, get the very most out of your day and expand your

network as you do.

11:30 – 12:30 Meet our Blended Alumni & Academic Team

12:30 – 14:00 Master Class: Wineconomics

14:00 – 16:30 Wine Tasting, Networking Lunch and Flamenco show

Get an insight into what makes us tick. We’ll give a little background

information about our methodology before taking you through the

admissions process, how to finance your MBA, how to be a part of

our Alumni Community and the benefits of our Talent & Career

Service.

- Andrea Coppola & Andrés Lattanzio | Associate Directors of Admissions

- Vera Awachie | Financial Aid Advisor

- Julia Sánchez | Head of Alumni Relations

- Mariola Díez | Talent & Careers

9:30 – 10:30 Co�ee and WOW Room Tour

10:30 - 11:30 The School & The Programs

OPEN HOUSE AGENDAOUR BLENDED

The international wine market, worth over �25 billion annually, has traditionally been dominated

by major players in Europe. Recently, the emergence of new players has caused this to change.

We will begin by looking at the changes and trends that are taking place at the macro level,

from producers to consumers and exporters to importers. We’ll then go on to examine new

motion at the micro level, discussing evolving consumption habits, the impact of the internet

and the role of “prescribers” in the promotion and distribution of wine.

The Master Class will be given by Fernando F. Cortiñas Luquez. A Harvard University MBA

graduate and former Director of Information Security in South America with Telefónica,

Fernando is now a Professor of Marketing at IE Business School. With his extensive

experience, and a background in multiple areas of marketing (marketing strategy,

marketing management, international marketing), his knowledge and insight has proven to

be an invaluable asset to both his students and the institution he represents.

Our Master ClassWineconomics, the International Wine MarketFernando Cortiñas Luquez

Meet our AlumniThe Blended experience, straight from the source, some of our speakers will be:

Artem Kuchaev: COO and Co-Owner, MakeApp

Gianluca Stamerra: Regional Director ROE, GoDaddy

Deniz Hammer: Big Data and Analytics, BMW

Jesper Vis: Managing Director Benelux, Flexmobility GmbH

OUR BLENDED MBA PORTFOLIOIN A NUTSHELLGlobalMBA

You’re restless for change and transformation. You’re

technologically curious, naturally innovative and excited to

drive tech-based progress. You want to push the boundaries

of technology to bring about transformation. The Global MBA

delivers an innovative and intense educational experience

thanks to our signature Blended Methodology. Because we

know life is Blended.

ExecutiveMBA

What is a leader of the future? It’s an online marketer and a

social media strategist. It’s a snappy copywriter and an SEO

guru. It’s a trend-spotter and a trendsetter, a product

launcher and a serial networker. With so many skills it’s hard

to get ahead. We designed the Executive MBA with this in

mind – using our Blended Methodology we mix online

teaching with real life, face-to-face learning.

Global ExecutiveMBA

Our Global Executive MBA converts experience into success.

Designed with established professionals in mind, this

intensive 15-month program includes five face-to-face

periods in Spain, Singapore, Brazil and the USA. Taught

through three interdisciplinary modules, you’ll learn how to

get ahead in the world of international business.

IE Brown Executive MBA

If two heads are better than one, imagine two top-tier

business schools. We have forged a unique alliance to offer a

joint Executive MBA degree that goes beyond the boundaries

of traditional business education. A 15-month, multi-faceted

program tailored for established executives who are looking

to do the same.

IE-SMU MBA

Give your proven professional experience a new direction and

open yourself up to new opportunities in Asia with this

bridge-building, culture-sharing, market-specializing MBA.

Using IE Business school’s world-ranking Blended Methodology,

you can benefit from the combined knowledge of the best

Asian market insiders at both Singapore Management

University (SMU) and IE Business School.

WHAT TO DO AFTER OUR OPEN HOUSE

Thyssen-BornemiszaAt times underappreciated because of the

shadow cast by El Prado and Reina Sofia, this

slightly smaller but equally impressive museum

houses artwork that spans from the 13th to the

late 20th century. Featuring paintings by

Sorolla, Freud, Van Gogh and Dalí (to name a

few), this extensive collection fills in the gaps left

by the the other two museums in stunning style.

1

Matadero de MadridA little farther out, in the Arganzuela district of

Madrid, you will find the Matadero cultural

center. The name, which means ‘slaughterhouse’

in English, comes from the fact that it actually

used to be one. Now, however, it’s a lively place

that promotes cultural activity with a focus on

public access and participation, resulting in a

unique experience that is especially enchanting

if this isn’t your first time in Madrid.

2

RetiroIf you find you need some time to relax and take

a breather, there’s no better place than Madrid’s

Retiro Park. Originally built for use by the royals,

the park opened up to the public in the late 19th

century. One of the most notable features of the

park is the lake where you can hire a rowboat to

relax on the water. There’s also the Palacio de

Cristal (Crystal Palace), which was originally

built to display flowers from the Philippines.

3

H

WHERE TO STAY IN MADRID

Madrid is a city for everyone, whether you prefer classic business hotels, modern boutique hotels, fully equipped apartments or Airbnb, here are our suggestions:

NH Collection Madrid Abascal

Hesperia Madrid

NH Madrid Zurbano

NH HOTELS - For the classics, NH Hotel Group is the place to stay. Here are the gems near IE Business School:

H

One Shot Luchana

One Shot Prado

One Shot Recoletos

WHERE TO STAY IN MADRID

One Shot Hotels - Boutique hotels in key locations:Spontaneous, unforgettable and unique. Founded by an IE Business School Alum.

H

El Madroño VP

El Madroño VP - Fully equipped hotel rooms, located in the heart of Madrid, very close to our campus.

WHERE TO STAY IN MADRID

FAQ

-REGISTRATION-Is there a registration cost?

Can I attend onlycertain events of the Open House?

May I bring a partneror direct familymember?

Registration is mandatory to attend the event, but

there is no fee or cost associated. Registration

will close Thursday, November 22nd. You can

register online following this link.

The objective of the Open Day is to receive the

most information regarding the program

content, admissions process, financial aid

opportunities, case methodology and alumni

experiences. Though you may participate in only

certain parts of the agenda, we encourage you

to stay for the entire day.

Yes- Family, friends or colleagues are welcome to

come along, but they must register individually.

Do I make my owntravel arrangementsto attend theconference?

Yes. Each participant is responsible for making

their own hotel and travel arrangements. Please

send us an email if you would like to receive

further information regarding hotels around

the area.

At what time doesthe Open Day startand finish?

The Open Day will start on Saturday, November

24th at 9:30am and finish at 16:30pm (Madrid

local time). In addition, on Friday, November

23rd we will host an IE Global Admissions Test at 10:30am and personalized one-to-one

sessions from 11:30-19:00. If you want to know

more about these extra activities, please email us with your request.

What is the dresscode?

Business Casual, or what we like to call

Business-Cool.

What is the weatherlike in Madrid thistime of the year?

November is Fall in Madrid. Temperatures can

range from 6Cº - 12Cº. We advise you bring a

coat or warm jacket.

What are thetransportationoptions to andfrom Adolfo SuarezBarajas Airport?

Madrid city center is a short 20-minute taxi ride

away from Madrid’s Airport. Taxi rides to and

from the airport cost 30� (flat rate within the

M-30 highway).

Alternatively, you can also take the Public Bus

or Metro. Bus No. 200 will leave you in “Avenida

de América” Metro Station, a short 5-10 minute

walk to IE Business School's campus. The metro

stations closest to the IE Campus are “Avenida

de America” and “Gregorio Marañon”.

-LOGISTICS-

The organizers are not responsible for providing medical, travel or

personal insurance and you are strongly advised to bring your own

personal travel insurance.

-INSURANCE-

Can I have theformal admissionsinterview duringthe Open House?

In-person formal admissions interviews and

one-to-one chats with the Associate Directors

of the Blended programs can be scheduled for

Friday, November 23rd. To schedule your

interview or one-to-one chat, please contact us.

Can I take the IEentrance exam duringthe Open House?

We will hold an IE Global Admissions Test

(ieGAT) on Friday, November 23rd at 11:30am.

To register for the exam, please contact us here.

Will there be foodand beverage?

We will provide a networking breakfast and

lunch so that you have the opportunity to meet

our faculty and other candidates during a

networking with program directors and alumni.

Whom shouldI contact if I haveany questions?

IE ADMISSIONS DEPARTMENT Ana.Perez@ie.edu

-ADDITIONAL INFORMATION-

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