M o n t h l y N e w s l e t t e r

O c t o b e r 2 0 1 9 ~ V o l 1 I s s u e 1

BIT.LY CUSTOMLINKS

Get more clicks with custom links.Sign up for free at bitly.com, andcreate links great for digital andprint materials. See article formore.

SEO VS SEM

SEO and SEM are very similar.SEO is the use of keywordsorganically and SEM is paidkeywords in an ad. See article formore information.

MARKETING ISIMPORTANT

Marketing helps maximize abrand's presence potential. Brandawareness creates leads, whichtransform into paying customers.See article for more.

CUSTOM LINKS GETMORE CLICKSb y L . D e k e n i p p

A web link (URL) can be very long and obnoxious. Bit.ly is thecreator of shortening URLs. They've added an awesome newfeature that allows you to customize the shortened link. I createdone for my Amazon Author Page. Check it out below.

bit.ly/LonasAmazonAuthorPage

o c t o b e r 2 0 1 9

SEO VS SEMb y L D e k e n i p p

There is organic search and paid search. SEO uses organic keywords fororganic search results, and SEM uses paid keywords in an ad. SEO keywords are specific words incorporated in your about section onFacebook, or in the content on your website. The keywords connect yourbusiness when a particular keyword is used on a search engine or within aplatform. It's a free way of increasing your brand's online presence. SEM are paid for keywords/tags used for digital ads. The more popular thekeyword (most common words used in a search engine) the moreexpensive. I always suggest doing a combo of low, medium, and highranking keywords. The lower keywords get little to no attention becausethe reach is lower, but all levels are reached with a combo, along withreaching consumers that larger businesses may pass up.

I s s u e 1

WHYMARKETING?b y L . D e k e n i p p

Think of marketing as a businessspokesperson, who is responsiblefor connecting a brand to thepublic in order to expand its reach. A business needs to find newpeople in order to gain newcustomers, and increase revenue.Marketing puts your brand in thehands of your audience. It createsleads, new customers, and profit. Marketing is an investment to yourbusiness' success. It takes time, effort, and strategy tomaintain a top spot in the businessworld. It's a job in itself keeping upwith the latest technology andtrends. I am constantly studying,researching, and learning more. Ifyou're not a marketing guru it'sbest to hire someone who is tohandle your brand's presence.

Marketing putsyour brand inthe hands of

your audience. Why marketing? Because without ityour brand is not reaching itsmaximum presence potential. I am a marketing guru! Learn more atwww.BrandBossClub.com