brought to you by 2008 marketing trends predictions spotting the trends of influencers
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brought to you by
2008 Marketing Trends
Predictions
Spotting the trends of influencersSpotting the trends of influencers
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10 Techinfluencer &
their trends forecast for
2008.
Forecasts categorized into “in”, “out” and
“yet to come”*..
Tag cloud on all forecasts to present
what will be “In” for 2008.
Step 1
Step 2
Step 3
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TrendsSpotting “Influencers Focus Group”
note: this categorization is based on our own analysis*
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What’s In?
Blue Is The New Green…
Targeting Behavior
1MARIAN SALZMAN
http://news.sky.com/skynews..
What’s Out?
Demographics
The World is Local
Coopt Consumption
Blue is the New Green
Transparency
Outwitting Disease
Instant Gratification
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What’s In?
Specialist+Contacts
What’s Out?
Creating TV ads
All Digital
Earned Attention
10 Trends in Digital Ads2GILES RHYS JONES
http://interactivemarketingtre..
TV Directors
Creating “experiences”
“digital” as USP
Buying Attention
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What’s In?
Scalable Emerging Media
What’s Out?
Struct User Gen Content
Games2.0 :Asnyc Games
TV 30’’ Spots
Unstructured UGC
2008 Consumer Internet Prediction3JEREMY LIEW
http://lsvp.wordpress.com
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What’s In?
Rise of N-11
What’s Out?
Social Networking
Handmade
The Shape Of Things To Come
http://www.guardian.co.uk
4JAMES HARKIN
P2P* Sharing /Lending
Rev Migration to China
Social Reputation Mgmt
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What’s In?
More Radiohead D2C
What’s Out?
KINDLE = Web Browser
Google into Set Top Box
“Daily” –News papers
The future promises loss, revenge, surprise..5
http://www.businessweek.com/..
JON FINE
Yet to
Come
Cell phone as Media
Microsoft Media offerings
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What’s In?
Premium
Instant (Kindle)
What’s Out?
Eco –Icon (Fashion/Design)
Experiences
Basic
8 Important Consumer Trends for 2008..6
http://www.trendwatching.com..
TRENDWATCHING
Yet to
Come
Mobile World Wide
Eco –Ugly
Products
Mobile Access ,Products, Network
Sell it Yourself
Make it Yourself
Global World /Crowd
Social Media, Android,
Open Source
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What’s In?
Customized
Virtual World
What’s Out?
Ad Effectiveness
1-1 Marketing
Second Life
Online Advertising Continues To Evolve & Mature. 7
http://www.adotas.com/2007..
DILIP DASILVA
Clicks
Local Ad Platforms
Make it Yourself
Video :Overlay Ad
Semantic Tools
= Marketing Tools
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What’s In?
Proving Greenness
What’s Out?
Out –Of Home Ads
Contextual Ads
Marketers Should Avoid Over-hyped Opportunities .. 8
http://consumerlab.wordpress.com/
DREW NEISSER
Marketing Experiences/Services
Mobile +Game +Video +
Widget +SN = Mkt Tools
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What’s In?
Mobile Experiences
Smart Phone/Cool Phone
What’s Out?
Users Control Over content & Feature
Mobile Web
(Android/Kindle)
2008 is the Year of Mobile Media.9
http://darmano.typepad.com/..
DAVID ARMANO
Social Exp on Mobile Website/Widget
Web site +Widget
+ Multiple Device
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What’s In?
Search Moptimization
WOMbagging
What’s Out?
Friendiligience + conv. with customers
Social mediation &
we-bargaining with customer
Official 2008 Web 2.0 Buzzword Forecast10
http://www.clickz.com/..
PETE BLACKSHAW
Recruiting & “owning” the influencers
Greenlashing
Credibility of invitations
New content forms
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2008 Marketing Trends Predictions
Cloud tags: what’s in for 2008?
Generated by tagcrowd.com
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