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Competitive Dashboard BROADCOM(1) vs. QUALCOMM Nov 6, 2017 insights.patsnap.com

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Page 1: BROADCOM(1) vs. QUALCOMM - Patent Lawyer Magazine · BROADCOM(1) vs. QUALCOMM insights.patsnap.com 17/22. Market-Driven R&D - Technology Cycle Time Indicator Technology Cycle Time

Competitive Dashboard

BROADCOM(1) vs. QUALCOMM

Nov 6, 2017

insights.patsnap.com

Page 2: BROADCOM(1) vs. QUALCOMM - Patent Lawyer Magazine · BROADCOM(1) vs. QUALCOMM insights.patsnap.com 17/22. Market-Driven R&D - Technology Cycle Time Indicator Technology Cycle Time

Data RangeSearched from 103 countries and found 185,229 applications

DatasetCompetitors: BROADCOM(1)(G) vs. QUALCOMM(G)

Analysis PreferencesData Grouping: One document per applicationStemming: On

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Innovation Profile

Portfolio Overview

The bar graph shows the patent portfolio count of each organization.

Helpful for: Providing a comparison between portfolio sizes of organizations alongside one another.

Innovation Rate

The graph shows the annual patenting trend of each organization, in terms of publication year.

Helpful for: Understanding each organization’s patenting pace and strategy over a period of time.

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Geographic Territories

Geographic Markets

Geographic breakdown shows the portfolio number breakdown of each organization’s patent portfoliocoverage across the top 5 jurisdictions.

Helpful for: Understanding the territorial markets that each organization is focusing on and looking tocommercialize their products in. From this we can understand whether an organization has a strongerpresence in particular geographic location.

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Patenting Activity By Geography

The graph visualizes the top 10 geographic markets each company has coverage in, with the size of the circlecorresponding to the number of patents.

Helpful for: Determining which geographic markets each organization is focused on and looking tocommercialize their products in. From this we can understand the geographic spread of each company’sportfolio and whether they have weaker or stronger presence in specific geographies.

BROADCOM(1) vs. QUALCOMM

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Important Patents

Most Cited Patents

The graph shows the top 10 patents that have been cited most frequently by other patents.

Helpful for: Identifying which patents in the portfolio, belonging to which organization, are more prolific andhave had their technology built upon by others. These patents are likely to be more influential and tend torepresent the core, innovative technology of a organization.

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Largest Patent Invention Families

The graph shows 10 patents belonging to the top 10 families with the most members.

Helpful for: Determining which patent family, belonging to which organization, has the furthest reach interms of global coverage, divisional counterparts, and continuations. This allows users to identify the mostsuccessful inventions that have received a large amount of resource for multiple jurisdiction applications inorder to be protected globally.

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Longest Pending Patents

The graph shows the top 10 patents with the longest pendency. Pendency is defined as the period betweenthe application date and the issue date of the patent.

Helpful for: Identifying controversial patents and the organizations they belong to. These controversialpatents can indicate whether they have been contested by the patent office or other parties. Additionally,this can highlight the high total costs associated with patent prosecutions due to frequency of “officeactions”.

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Most Claim-Heavy Patents

The graph shows the top 10 patents with the highest number of claims.

Helpful for: Identifying the patents with the largest number of claims which have the greatest technicalcoverage. A higher number of claims protects a larger number of different technologies, which requiresextensive drafting for approval.

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Portfolio Renewal Rates

Renewal And Abandonment Rate

The graph shows the total number of patents ever renewed or abandoned by each organization alongside thepercentage ratio of renewed patents to abandoned patents. (US and CN Data - data from last full year shown.Schedule for US maintenance fee: 3.7, 7.5, 11.5 year mark. Schedule for CN maintenance fee: yearly)

Helpful for: Providing insight on patent renewal and abandonment rate strategy of each organization.Abandoned patents signify technology an organization is not utilizing or seeing ROI (Return On Investment)from and therefore have decided to stop investing in. Renewed patents represent technology that eitherholds potential or present a ROI that an organization is willing to continue investing in.

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Litigation Cases

Litigation Timeline

The graph shows the patent litigation case trend of each organization over time (US / CN / TW / JP data).

Helpful for: Determining the frequency of a litigation associated with each organization. Understand whetheran organization has had to defend from incoming cases, and the frequency of cases they’ve bought to otherorganizations as a plaintiff.

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Most Asserted Patents

The graph shows patents that have been asserted in court and have been involved in the highest number ofcases (US / CN / TW / GB / JP data).

Helpful for: Locating the most litigious patents and understanding which organization they are associated to.This can highlight the litigation risks associated to patents in a particular technology area.

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Market Valued Patents

Portfolio Market-Valuations

The portfolio value graph gives the estimated patent values of each organization’s patent portfolio.

Helpful for: Assessing the strength of each organization’s patent portfolio.

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Portfolio Value Distribution

The Value distribution graph plots the distribution of simple families into five discrete buckets based on theirestimated patent values.

Helpful for: Assessing the strength of a patent portfolio based on the spread of estimated patent valuation,with stronger portfolios having a greater proportion of their patent simple families in the higher valuebuckets.

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Key Technologies

Technology Focus

The graph visualizes the top 10 technology areas each organization is operating in, with the size of the circlecorresponding to the number of patents.

Helpful for: Determining each organization’s core competencies and understanding what technology areasthey are allocating the most resources towards. The breakdown in IPCs shows the technology overlapbetween the organizations.

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Cell Diagram

The cell diagram shows the keywords and phrases of the patents belonging to the top organizations in thetechnology field. The relative coverage is represented by the number of cells under each organization, witheach cell representing the same number of patents. (Max of 10,000 Patents used)

Helpful for: Providing context and a deeper understanding of the concepts related to the top organizations inthe technology field. This differentiates between the technological focus of each of the top organizations.

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Innovation Strategy

IP Strategy Radar Map

The Radar Map uses patent information as an indicator of IP strategy. The graph compares the contrasting IPstrategies adopted by each of the companies to help discern the technological trajectory and future strategicmoves of competitors. The algorithm for the Radar Map was developed in collaboration with theEntrepreneurship Centre, National University of Singapore.

Radar map time range: 2012/01/01 - 2016/12/31.

Quantity-Growth - Growth of Portfolio

Indicator

Growth of portfolio is measured as average

annual growth rate in an organization's patent

stock

Quality-Improvement - Technology Impact

Index (TII) Indicator

Technology Impact Index (TII) is the share of an

organization's patents in the pool of highly cited

patents relative to its share in total patents. A

highly cited patent is one which is among the

top 10% most frequently cited in its cohort. A

cohort is defined by year of grant and technology

class.

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Market-Driven R&D - Technology Cycle Time

Indicator

Technology Cycle Time is an indicator of an

organization's speed in turning leading edge

technology into IP. It is defined as the median

age of patents cited as prior art by the reference

patent.

Science-Driven R&D - Science-Based Patents

Indicator

Share of Science-based Patents is another

measure of scientific content and is the share of

patents with Bibliographic Citations Ratio (BCR)

value higher than 50%.

Tech Specialisation - Technology Specialisation

Indicator

Technology Specialisation is measured using the

Herfindahl Index which quantifies the degree to

which a portfolio is specialised or concentrated

in a small number of technology areas versus

being distributed across a range of technologies.

Tech Diversification - Complex Multi-

Technology Patents Indicator

Share of Complex Multi-Technology Patents is

an original indicator to assess the extent of

technological complexity in an organization's

patent portfolio. A "complex" patent is one

which is classified in multiple technological

areas in its technology classification field.

Internationalisation - International Co-

Invention Indicator

International Co-invention quantifies the degree

to which an organization's inventors engage in

collaborative R&D with inventors outside the

home economy.

Joint R&D - Co-Patenting Indicator

Co-patenting quantifies the degree to which an

organization engages in external collaborations

resulting in joint creation and ownership of IP.

IP Strategy Bubble Map

The Bubble Map is an extension of the Radar Map, focusing on each of the contrasting dimensions ofstrategic direction.Radar map time range: 2012 - 2016.

Helpful for: benchmarking the strategic direction of each organization alongside each other andunderstanding the degree of the orientation.

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Quality-Improvement & Quantity-Growth

What Insights into the strategic orientation of each organization can I gather from comparing IP Indicators?

BROADCOM(1) vs. QUALCOMM

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Market-Driven R&D & Science-Driven R&D

What Insights into the strategic orientation of each organization can I gather from comparing IP Indicators?

BROADCOM(1) vs. QUALCOMM

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Tech Specialisation & Tech Diversification

What Insights into the strategic orientation of each organization can I gather from comparing IP Indicators?

BROADCOM(1) vs. QUALCOMM

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Internationalisation & Joint R&D

What Insights into the strategic orientation of each organization can I gather from comparing IP Indicators?

BROADCOM(1) vs. QUALCOMM

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