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Live Project TitlesBusiness Research Methods

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# Title of Live Project Chapter

1.

Prepare a questionnaire in order to know the consumer

satisfactionabout LG products and collect information from 50customers, who are using LG products. Present the data using

graphs and charts.

Questionnaire design

2.

Visit any two banks in your town and collect the business

research design used by them for personal finance in order to

promote retail banking.

Business research

design

3.Analyze the sampling designs used by any bank for

establishing ATM centers.Sampling designs

4.

Design a questionnaire to find out to what extent the M.B.A.

program helps the working executives in developing their

skills. Collect the information and then tabulate the findings.

Questionnaire design

5.

Consult an HR manager of a company and record variousscales used by him to measure the performance of his

employees.

Measurementconcept in business

research

6.

Conduct a survey on the impact of SMS advertisement on

consumer buying decision with special reference to mobile

services.

Sampling design

7.

Prepare a questionnaire to get the details of demand of 6

newspapers. Visit 100 houses in your city and collect the data.

Tabulate and represent the data graphically and interpret theresults.

Questionnaire design

8.

Visit a financial institution or a bank in your city which offers

home loans to individual consumers and examine how theinstitution or bank determines the creditworthiness of new loan

applicants using discriminate analysis.

MultivariateAnalysis

9.

Visit the most popular readymade garments showroom in your

city and collect the data on number of pieces of different itemsbeing sold during the month. Present the data using diagrams.

Data preparation andpreliminary analysis.

10.

Collect the details of 50 credit card customers and ask each oneto rate his preference for ICICI credit card. Also ask to rate his

preference for various other credit cards issued by other banks.

Use Factor Analysis to extract the factors from the data andexplain the relative preferences of customers for various credit

cards.

Multivariate

Analysis

11.

Select a suitable sample to conduct a survey on commuter

preference for public services over private services of

transportation and collect the data. Present the data usingvisual aids.

Business Research

Reports

12.

Visit an office of a stationery manufacturing company.Examine the cluster analysis to group the customers according

to their buying behavior for market segmentation.

Multivariate

Analysis

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Instructions to the students

i. Students should substantiate their findings/conclusions with appropriate data. Thedata should be verifiable in all respects and should not be ambiguous in nature.

ii. Students should study the institution properly so as ascertain the availability of databefore commencement of the project.

Instructions to Faculty Members

i. Faculty members are allowed to modify the live projects so as to suit therequirement of the company keeping the focus of the live project and without

changing the category of the institution under study.

ii. Faculty members should ensure that the company selected by the student for liveproject is capable of providing the relevant information that is required to complete

the live project.

iii. Faculty member should ensure that the live project conducted in pre-mid semesterand the live project conducted during the post-mid semester do not deal with thesame topic and are related to different concepts.

Particulars Signature Date

Prepared by

English Review by

Checked by

Approved by

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