british motorsport festival 2016. beijing. china. event report

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Contents

The British Motorsport Festival in Beijing 3

Key Highlights 4

Partners 4

Festival Format 5

Pre-Event Promotional Activities 8

BMF Marketing Platforms 11

Press Releases 11

BMF Platforms 12

Social Media 13

Onsite Event Summary 14

Onsite Media Highlights 17

Appendix 1: Location 19

Appendix 2: Paddock Map and Brand list 20

Appendix 3: Press Releases 21

Press Release 1 English 21

Press Release 1 Chinese 23

Press Release 2 English 25



Appendix 4: Full Media Coverage List 34

3

The British Motorsport Festival in Beijing, 1st October 2016

A one-of-a-kind motorsport event for all the family, The British Motorsport Festival provided a great

family day out with activities for everyone from club speedsters, car fans, karting enthusiasts,

anglophiles, young adults and kids alike.

Unlike a single brand event or a trade show where cars are static, The British Motorsport Festival

brought the track experience directly to guests providing Hot laps experiences where attendees could

personally try-out leading models from McLaren, and Radical, and Morgan car, and Jaguar Land Rover,

and MINI. At the same time a unique backdrop of English culture was provided off the track where

guests enjoyed British music, sampled the finest international cuisines, shopped for well-known British

lifestyle brands and joined in various family entertainment activities. All aspects of the festival were

steeped in the rich and vibrant culture of the United Kingdom providing a unique day out unrivalled in

Beijing and an unmatched platform for British auto brands to promote themselves to Chinese

consumers.

4

Key highlights

1,310,038,694 Potential audience of BMF press releases and marketing activities

10,000 Journalist reached

1500 Event attendees

200+ Guests enjoying hands-on experiences in leading British cars

40 Vendors showcasing the finest international delicacies and British goods.

9 Greenpower Cleantech races with International and local schools

7 Leading British car brands (including Jaguar Land

Rover, McLaren, Morgan, Aston Martin, BMW-MINI Motor Company

and Radical.)

5 British and Chinese Supporting government and trade organisations

3 Live action races in the WAKE ASR Cup

1 day of unrivalled on-track fun and British culture

Partners and participating brands:

5

Festival Format

Schedule: 1st October 2016

Time Race Track Children’s Track Paddock

10:00 Hot Laps Track preparation

Family activities/ Brand

Showcase

10:30 Greenpower Clean tech

Charge Races 11:00 Jaguar Land Rover Track

Experience 11:30

12:00 WAKE ASR Cup Warm up Track cleaning Greenpower Prize Giving

12:30 Opening ceremony

SD Karting Challenge

Family Activities/ Brand

Showcase

13:00 Jaguar Land Rover Track

Experience 13:30

14:00 WAKE ASR Cup Qualifier

14:30 BMF Track time


Experience 15:30

16:00 WAKE ASR Cup Race 1


Experience 17:00

17:30 WAKE ASR Cup Race 2 WAKE ASR CUP Prize Giving

18:00 Festival Ends

HOT LAPS - Over 45 guests at the event were treated to the ride of their life. Professional racing

instructors took them for a high- speed, adrenaline pumping Hot Lap experience around the 2.39km

Goldenport Race track, slaloming through 12 corners and a straight where racers can reach speeds of

up to 180km/h. This is a rare opportunity for car fans to get up close to the brands they love.

Radical RXC Coupe McLaren 570S Morgan 4/4

6

Jaguar F-Type Range Rover Sport

JAGUAR LAND ROVER TRACK EXPERIENCE – To celebrate the 6th anniversary since the British premium

auto manufacturer entered China market in 2010, Jaguar Land Rover invited their customers and media

to a unique track and brand showcase experience. They offered their full product line-up, including the

newly launched Jaguar XFL for guest to test drive around the 2.4km track.

WAKE ASR CUP - 12 Amateur Drivers from the Art of Speed Racing team in Shanghai pursue came

specifically to host their 1st race in Beijing and pursue the fastest times around the Golden Port circuit

in custom built saloons. Sponsored by WAKE Energy Drinks, the ASR Cup was joined by Sharlie Goddard,

female competitive racer from the UK who flew in especially from the UK to race.

WAKE ASR Cup warm up WAKE ASR Cup winners Sharlie Goddard with ASR racers

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OPENING CEREMONY – Key partners gathered on the starting line for an opening ceremony followed

by a procession around the track by the BMF participating British car manufacturers and race clubs.

GREENPOWER CLEAN TECH CHARGE - Hosted by Greenpower China and the China Auto Engineering

Research Institute, selected International and local schools including Harrow International School Beijing

and Western Academy Beijing competed in designing and building their own electric powered karts

which they then raced at the British Motorsport Festival. The children used British technology and build

packs which they then adapted to their own design.

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SD KARTING CHALLENGE - Fully supervised by leading go karting club, SD Karting, kids were able to

see what it is like to be a race track driver as they sped, zoomed and whizzed around our miniature

track to compete for the title of Karting Champion.

BRAND SHOWCASE AND FAMILY ACTIVITIES - Once the whole family have had their speed fix, guests

were invited to relax with British tunes provided by VintageTV and sample the finest international

delicacies that Beijing has to offer including traditional British afternoon tea from Tiptree, and fish &

chips provided by ACE Café. While adults browsed our broad array of imported lifestyle goods, children

enjoyed a variety of activities including face painting, bouncy castles and e-cars for kids provided by

Mercury Dynamic, all under the watchful eye of our speed safety mascot Ali the Fox.

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Pre- Event Promotional Activities - Events

BMF Pavilion at China GT Beijing, 10th-11th June 2016

China GT is a leading event at the forefront of the

automotive and motorsport sector in China, as such BMF

hosted a pavilion at the event to announce the launch

of the British Motorsport Festival and gain recognition

among car enthusiasts. The BMF Pavilion allowed

promotion to a crowd of c. 4000 attendees and BMF

information sharing to 18,441 social media followers

with an interest in auto culture.

BMF Pavilion at China GT Shanghai, 10th-11th June 2016

The British Motorsport Festival held a further

promotional campaign at the second China GT event

which was hosted in Shanghai. This activity was

attended by over 10,000 guests all of which have a

strong interest in the automotive sector and

motorsport racing.

BMF Press Conference at British Ambassador's Residence Beijing, 21st September 2016

The British Motorsport Festival hosted a Press briefing

on 21st September at the British Ambassador’s

Residence in Beijing. The Briefing was attended by

over 20 auto and lifestyle media with the majority of

representatives being at Chief Editor level. Notable

media outlets in attendance include China Daily, Top

Gear Magazine, XCar, Men Uno, iqiyi, Car Owner and

For Him magazine.

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Press briefing coverage highlights

爱奇艺- Iqiyi video

2016.09.22

http://auto.sina.com.cn/um/2016-09-21/detail-

ifxwevmf1869204.shtml

新浪网 Sina

2016.09.22

http://gx.sina.com.cn/news/hangye/2016-09-

22/detail_hy-ifxwevmc5147488.shtml

英国赛车节即将在京开幕共享赛车文化盛

宴

中国日报-中文网 China daily

2016/09/21

http://caijing.chinadaily.com.cn/2016-

09/21/content_26857623.htm

英国赛车节即将在京开幕共享赛车文化盛

宴

汽车网评 Qiche wangping

2016/09/21

http://www.qcwp.com/news/399356.ht

ml

十一见捷豹路虎将携全系车型现身英国赛

车节

网易汽车 auto.163.

2016/09/22

http://auto.163.com/16/0922/14/C1IU0

AJM000884N2.html

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BMF Marketing Platforms and Coverage Press releases

The BMF released three press release via PR Newswire to introduce the Festival to the

media. These were released 3 months prior to, 1 week before and 1 week after the

Festival and reached over 10,000 journalists. The combined potential readership of

the media outlets contacted is one billion, 310 millions, thirty eight thousand, six

hundred and ninety four. (1,310,038,694).

Key media that reposted the Festival details include: China Daily, Sina Auto, Sohu,

Motorsport.cn, Sina Sport, LeSports and Che Xun, among others.

A detailed breakdown of the Press releases and coverage is as follows:

Press Release 1: The British Motorsport Initiative launched in China [01.07.2016]

Chinese version: Successful received by 3429 journalists and posted by 77 outlets. The

77 outlets have a combined potential readership of 1,303,466,300.

English version: Picked up by 51 media outlets. Viewed over 640 times.

Press Release 2: The British Motorsport Festival Press Conference at the British

Ambassador’s Residence, Beijing [21.09.2016]

As well as being reported on by attending media at the press conference, the BMF

released a coinciding Press Release which was sent to 4158 journalists at 677 different

outlets. The release was read 4775 times and then posted on a further 123 different

platforms. The potential audience for the press release was 2,610,082 readers.

Press Release 3: The 2016 British Motorsport Festival Successfully Launched in

China - Thousands of Fans Come Together for a Celebration of Motorsport and

British Culture. [11.10.2016]

A post – event release was sent to 3429 journalists at 515 different media outlets

resulting in 104 separate posts. The estimated potential readership is 3,962,312.

For copies of the Press Releases and the posted media links please see the Appendix.

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BMF Platforms

To support the promotion of the Festival, the BMF organisers launched and increased

presence on a number of marketing and promotional platforms.

Note: Whilst the metrics listed below demonstrate the activity on BMF controlled

platforms, they do not represent outreach and the magnified impact from social media

marketing and promotional activities hosted by the 40 participating brands and

supporting partners.

The British Motorsport Festival Website http://www.britishmotorsportfestival.com

The British Motorsport Festival is the main platform used for information sharing about

the Festival and individual activities taking place within this.

In addition to our own website, we also launched on ticket selling platforms EventBank

(www.eventbank.cn/events/6424 ) and 247 Tickets

(https://247tickets.cn/tickets/british-motorsport-festival) which recorded 1324 and 15

registrations respectively on each platform.

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Social media platforms

BMF has increased activity on both WeChat and Weibo with regular posts to both

accounts. On WeChat (ID: BMF-China) we have increased our following by over 800%

from June to October (from 70 to 635 followers) whereas on Weibo (ID:英伦赛车节北京

站) we have increased our fan base by 162% (from 48 to 126 fans).

Video content from the event has also been shared on popular video sharing sites

Youku and Kwai receiving 377 and 196,000 views respectively.

Youku link: http://v.youku.com/v_show/id_XMTc1NjA4OTQ5Mg==.html?from=s1.8-1-

1.2&spm=a2h0k.8191407.0.0

Kwai link:

http://baoting.s.gifshow.com/i/photo/lwx?cc=share_wxms&fid=19386377&et=1_i%2F15

47132809668370435_p0&type=2&userId=19386377&photoId=1111690699&from=groupm

essage&isappinstalled=1

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Onsite – Event Summary THE 2016 B

2016 B2016 B

2016 BRITISH MOTORSPORT FESTIVAL SUCCESSFULLY LAUNCHED IN CHINA

THOUSANDS OF FANS COME TOGETHER FOR A CELEBRATION OF MOTORSPORT AND BRITISH

CULTURE.

Beijing 11.10.2016 The 2016 British Motorsport Festival (BMF) took place at

Goldenport International Circuit in Beijing on 1st October. The Festival attracted

thousands of guests to enjoy in car culture, a wide array of motor related activities and

an authentic taste of British culture.

Duncan Johnston, Sales Director of Radical Sports Cars UK (centre far left), David McIntyre,

Managing Director of McLaren automotive China (centre left), Dennis DeRoos, UK Commercial

Director of Morgan Motor Company (centre) and Jim James, Founder of the British Motorsport

Festival (centre right) with guests at ribbon cutting

Motorsport events in Great Britain are fun, inclusive, and also play a key part in the

development of the industry both in commercial and cultural terms. Events bring

together car brands and related products and services with consumers with a focus on

actually seeing cars in action, and providing non-car entertainment at the same venue

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and time. The 2016 British Motorsport Festival in Beijing did just this, bringing together

both household names and more niche brands including Aston Martin, Jaguar Land

Rover, McLaren, Mini, Morgan and Radical. The consumer pavilions showcased British

brands including ACE Cafe, Tiptree jams and afternoon teas, WAKE energy drinks,

Cambridge Masks and Greene King beer. Music was provided by UK Company, VINTAGE

TV.

Unlike a single brand event or a trade show where cars are static, The British

Motorsport Festival brought the track experience directly to guests providing Hot laps

experiences where attendees could personally try-out leading models from McLaren,

and Radical, and Morgan car, and Jaguar Land Rover. At the same time a unique

backdrop of English culture was provided off the track where guests enjoyed British

music, sampled the finest international cuisines, shopped for well-known British

lifestyle brands and joined in various family entertainment activities. All aspects of the

festival was steeped in the rich and vibrant culture of the United Kingdom providing a

unique day out unrivalled in Beijing.

Festivities at the 2016 British Motorsport Festival

One of the leading manufacturers of British luxury cars, Jaguar Land Rover, hosted a

series of car demonstrations and live interactions for Chinese fans. Guests were able to

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test drive Jaguar Land Rover models including Jaguar's F-Type as well as the Range

Rover Sport. The carefully crafted balance and excellent control of both cars allowed

drivers to experience surging speeds and precision from behind the wheel yet still

maintain the look of an "English gentleman” from a distance.

On the morning of the Festival, Greenpower China the partner of Greenpower UK,

staged an e-kart race in the paddock. International and local schools competed against

one another with battery powered karts that they have made themselves for the title

of electric kart race champion. Following which guests were able to get behind the

wheel themselves with go-karting, managed by SD Karting. Welsh Alumnus and

entrepreneurs Mercury Dynamic, hosted a kid’s electric car track for the smaller

visitors. Keeping an eye over all BMF activities was the BMF ‘Safe|Speed’ Mascot, Ali

the Fox in collaboration with iDreamcastle. Ali the Fox reminded guests that speed and

safety go hand in hand.

The Saturday afternoon saw the first race of the newly formed ‘WAKE ASR Open,’ in

which there was a fierce battle for poll position– providing a rare treat for competitors

and spectators alike. One of the drivers was Sharlie Goddard, representing the British

Women’s Race Driver Club, who raced bumper to bumper with the ASR regular amateur

drivers. The winners were congratulated in an award ceremony after the race. Alex

Buckley, CEO of WAKE Drinks, flew from the UK to launch WAKE at the BMF, and to

present the prizes to the winning race drivers.

Following the Festival, the BMF with partner AceGear hosted an after party at Ace

Cafe, a British Car Theme Café, nestled in the former 751 train factory in the centre of

the 798 art district. Racers, guests and exhibitors alike relaxed and reveled in the

highlights of the days races.

The 2016 British Motorsport Festival has successfully combined the strengths of the UK

in motorsport and safe driving with authentic British experiences, making it the perfect

day out for all the family. Guests were able to get a snapshot into British culture as

well as spend a wonderful time with family and friends sharing the fun of driving.

China has become the world's leading automobile-producing country and automobile

market with a rapid increase in car ownership as well as a growing motorsports loving

population. Each year, about 500,000 racing fans watch the F1 race. There are many

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car-loving professional, semi-professional and amateur drivers in China who compete

on the 12 permanent tracks and $ 350 million was spent to build the Shanghai F1 circuit

and improve racing facilities. In addition, each year in the country hosts a number of

large international motor shows, rallies and so on. The British Motorsport Festival has

supported the growth of popularity in car culture in China and has laid a solid

foundation for the promotion of British automotive.

The BMF has the support of the British Government and British organisations in China

which are working together to improve relations between the 2 countries. The

Department of International Trade, formerly UKTI, British Council, China Britain

Business Council, British Chamber of Commerce, and Confederation of British Industry

have all actively supported the event.

Onsite media coverage highlights The BMF was attended by a number of leading media outlets including Sina F1 (新浪 F1

赛车频道), Xcar (爱卡汽车), Motorsport.com (Motorsport中文网), Sport Auto (运动超跑), Ace

Gear (尚隐) and bztzl.com (跑车网).

XCar.com爱卡汽车爱卡汽车爱卡汽车

爱卡汽车

British Motor Sport Festival to be held in

Beijing on October 1 2016

September 30, 2016

http://www.xcar.com.cn/bbs/photo/274

10718/0.htm

Sport Auto运动和超跑运动和超跑运动和超跑

运动和超跑

赛车文化饕餮之—

英伦赛车节北京站

September 27, 2016

http://sportauto.cn/new/2016/09/27/br

itish-festival-oct/

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Photo.Sina新浪图片新浪图片新浪图片

新浪图片

2016英国赛车节来自英伦的速度与激情

October 8, 2016

http://slide.sports.sina.com.cn/f1/slide

_2_75165_113582.html/d/1#p=1

Sina F1新浪新浪新浪

新浪 F1赛车频道赛车频道赛车频道

赛车频道

2016英国赛车节来自英伦的速度与激情

October 8, 2016

http://weibo.com/at/weibo?topnav=1&

wvr=6

MotorSport中文网中文网中文网

中文网

British Motor Sport Festival Launched in

Beijing

October 1 2016

Ace Gear

2016 BMF圆满落幕

October 2, 2016

https://web.acegear.com/articles/2504/

fc2b6126-7e4a-4b30-9d75-

3fa0b58044fb?from=timeline&isappinstall

ed=0

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Appendix 1: Goldenport International Circuit Location and Map

Goldenport International Circuit, Beijing

Address: Jinzhan Village Jinzhan Road no. 1Chaoyang District

Beijing

beijing, China

奥迪金港汽车公园

中国北京市北京市朝阳区金盏乡金盏大道 1号

One of the leading tracks in China, Goldenport International

circuit is conveniently located just off the airport express in

the North East of Beijing. Located across the road is the Crab

Island Leisure complex which is a popular weekend activity area for families. The Goldenport Circuit is

also a short drive from the Shunyi area where a number of both International and Chinese wealthy

families live.

Its track is 2.39 km with a total of 12 corners and a straight where racers can reach speeds of up to

180km/h.

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Appendix 2: Paddock Map

Car brands Aston Martin Jaguar Land Rover McLaren Mini Morgan Radical

F&B Abi coffee Ace Cafe Billy’s Fish & Chips Euroleisure food Greene King Jiangmaitang

Mari Chilean Chef Warm Kitchen MuWu Roast Percol R&B Whisky Sevenoaks

Saima’s The Daily Bagel Tiptree Two guys and a pie Vigor WAKE

Lifestyle Antonia Sampson Cambridge Masks MVintage Mingjian Truefitt&Hill VSP

Entertainment CAFA Dave’s studio Dreamcastle Greenpower Mercury

Dynamic

Oasis Hospital

Riveira Roundabout Santa Fe SD Karting VintageTV

Media AceGEAR Sina Sports

For info on the brands visit http://www.britishmotorsportfestival.com/about-us/supporting-partners/

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Appendix 3: Press Release

PRESS RELEASE 1 ENGLISH VERSION

BRITISH MOTORSPORT INITIATIVE LAUNCHED IN CHINA

BRITISH FESTIVAL IN BEIJING AND MOTORSPORT CONFERENCE IN SHANGHAI 2016

Beijing 01.07.2016: The British Motorsport Initiative in China has been launched to bring

together brands to showcase the best of British cars, culture and competition. The British

Motorsport Initiative includes the British Motorsport Festival, Pavilions and Motorsport

Conference. These events respond to the growing opportunities in China for the British

automotive and motorsport industry to participate in the largest automotive market in the world

which is now undergoing the development of an automotive culture.

The British Motorsport Initiative aims to provide a platform for British companies to promote their

goods and services both to potential partners and consumers in China via a series of events at

motorsport venues. These include Pavilions to sell merchandise, the British Motorsport Festival

(Beijing 1st and 2nd Oct) and the British Motorsport Conference (Shanghai 2nd Nov). Full support

has been given by the UKTI, China Britain Business Council, British Chamber of Commerce,

Confederation of British Industry and the British Council. On the China side support is forthcoming

from the China Auto Industry Culture and Sports Association. Media partners include SINA Sports,

the largest and most established sports digital media platform in China, and motorsport.com,

the largest provider of motorsport content online worldwide.,

The China car market is the largest in the world, with some 22 million vehicles sold in 2015, and

the motorsport industry is enjoying a similar surge in interest, which provides a major opportunity

for British industry. According the Society of Motor Manufacturers and Traders, the UK is home to

over 30 car manufacturers, producing some 1,587,677 vehicles in 2015, exporting 1,227,881, of

which 10% are sold in China including Jaguar Land Rover, Aston Martin, Bentley, Rolls Royce, and

Mini. Consumers in China have a growing appetite for events which combine cars, events and

conversations about how to build cars into their lifestyle. The UK is the home of many of the

world’s most famous car festivals, and these are the model for the British Motorsport Festival.

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Dr Mark Wareing, Minister Counsellor for Advanced Manufacturing and Transport at the British

Embassy said, “The British Motorsport Initiative will demonstrate that Britain is GREAT in the

automotive industry across the entire value chain, from design to build, and across the entire

industry, from leisure to logistics to competitive racing.”

The British Motorsport Festival (BMF), to be held at the Goldenport track Beijing over the 1st &

2nd October, is for the entire family offering the full range of activities from Hot Laps, Ladies

Competition, One Marque Races Greenpower children’s e-Karting, go-karts, Vintage Car display,

the fastest 7.5 Ton e-Truck Laps, and a British music gig. Leading British brands will be on

display and be driven by professionals and amateurs alike, including: Jaguar Land Rover, Lotus,

McLaren, Morgan Motor Company, Radical, Noble and TEVVA, the innovative 7.5-tonne electric

range extender truck. Owner clubs are also taking part, forming a social element to the 2 day

spectacle.

Announcing the launch of the BMF, British entrepreneur and Founder Jim James said, “The British

Motorsport Festival is a unique blend of cars, fans and fun for the entire family. Our hope is that

the British Motorsport Festival can help brands connect with fans to build lasting relationships.

The Conference will be to develop the commercial aspects of motorsport, and to get British

companies into pole position to help accelerate the pace of China race development.”

The British Motorsport Conference will be held in Shanghai on Nov 2nd with the theme “Building a

Professional and Profitable Motorsport Industry in China.” Organised in partnerships with the

China team of motorsport.com, a leading portal with over 64 million page views per month, the

conference aims to bring together track developers, race team owners, drivers, service

companies and leading industry players, such as Prodrive, to explore the opportunities arising

from the growth of motorsport in China. Panel sessions and business matching ‘Pit Stops’ will

form the basis of a one day event bringing together British and Chinese trade representatives.

Managing Director of Motorsport China, Steven Lu said, “Motorsport in China is developing rapidly,

and the goal of the Conference is to bring experts from the UK and China together to discuss best

practices, build deeper relationships and ultimately to develop the industry to a world class

level.”

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The UK has the world’s largest motorsport cluster, is home to 8 of 11 F1 teams, provides a base

for over 4,500 motorsport engineering companies, and some 32 race circuits. In China there are

already 6 race tracks, namely the F1 track in Shanghai and Tier 2 tracks in Zhuhai, Beijing,

Guangdong, Nanjing and Chengdu and a reported 5 more under construction. These support

international races such as F1, WTCC, WEC, Blancpain Endurance, Asian Series including Asia Le

Mans, TCR, and GT Asia, as well as domestic professional and semi pro races including China GT,

CTCC, ASR cup, China Grand Rally, Formula E, and one marque races.

PRESS RELEASE 1 CHINESE VERSION

英国英国英国英国赛车赛车赛车赛车系列活动系列活动系列活动系列活动在华启动在华启动在华启动在华启动

2016 英国赛车节和赛车运动峰会将分别在京沪两地举行

2016 年年年年 7 月月月月 1 日日日日中国北京讯中国北京讯中国北京讯中国北京讯英国赛车系列活动目前已在中国启动。该活动旨在通过汇聚

英国顶尖名车品牌，来展示英国赛车运动和赛车文化的精萃。本次英国赛车系列活动包括英

国赛车节、英国品牌展销馆以及赛车运动峰会。中国是目前全球最大的汽车市场，正在经历

汽车文化塑型期；这为英国汽车和赛车行业带来了不断增长的商机，此次系列活动应运而

生。

本次英国赛车系列活动致力于通过在赛车运动场地上举办的一系列活动为英国汽车品牌提供

一个平台，以便他们向中国的潜在合作伙伴和消费者们充分展示和推广其产品和服务。活动

包括英国品牌展销馆、将于 10 月 1-2 日在北京金港赛道举行的英国赛车节和将于 11 月 2 日

在上海举行的英国赛车运动峰会。该系列活动得到了英中业界的大力支持，包括英国贸易投

资总署、英中贸易协会、英国商会、英国工业联合会、英国文化协会和中国汽车工业文化和

体育协会。媒体合作伙伴包括中国规模最大、最完善的体育数字媒体平台——新浪体育，和

全球最大的提供线上赛车运动内容的网媒 motorsport.com。

24

中国在 2015 年售出了 2200 万辆汽车，是目前世界上最大的汽车市场，而中国对赛车行业的

兴趣也正在经历着类似的增长，这也为英国工业的发展带来了重大机遇。据英国汽车制造商

协会（Society of Motor Manufacturers and Traders）统计，英国有超过 30 家汽车生产商，2015

年共生产汽车 1587677 辆，出口 1227881 辆，其中出口的 10%的车辆在中国售出，品牌包括

捷豹路虎、阿斯顿马丁、宾利、劳斯莱斯和 Mini。在中国，消费者们对于能将汽车、赛事和

关于如何将车融入他们未来生活模式的活动越来越感兴趣。英国是世界上很多著名汽车节活

动的发源地，这些活动为本次英国赛车节提供了典范。

英国驻华使馆先进制造与交通公使衔参赞马克-沃宁（Dr Mark Wareing）表示，“本次英国赛

车系列活动将充分展示英国在从设计到制造的整个汽车产业价值链以及从娱乐到后勤再到竞

技比赛的整个行业领域内都是极为优秀的。”

将于今年 10 月 1 日-2 日在北京金港汽车公园赛道举办的英国赛车节（BMF）为每位家庭成

员提供了全面多样的活动，包括激情赛道体验、女性车手竞赛、品牌战、绿能儿童卡丁车、

卡丁车比赛、老爷车展、极速 7.5吨级电动卡车赛道和英国音乐现场演奏会。领衔的英国品

牌将参与展出并由专业赛车手和业余爱好者驾驶，品牌包括：捷豹路虎、路特斯、迈凯轮、

摩根汽车、Radical、诺比和 TEVVA创新型 7.5吨级增程电动卡车。车友会也将作为社会元

素参与进来，在这两天中共襄盛举。

英国企业家、本次活动的创始人吉姆-詹姆斯（Jim James）在宣布英国赛车节开幕时说，“本

次英国赛车节对于每一位家庭成员来说，都是能将赛车、车迷和趣味三者相结合的独特体

验。我们希望英国赛车节可以助力各品牌与爱好者们构筑长久的关系。本次汽车运动峰会将

会推动赛车运动在商业方面的进步，并且将英国车商们带往有利的位置来加速中国赛车竞技

的发展进程。”

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英国赛车运动峰会将于 11 月 2 日在上海举行，其主题是“在中国构筑起专业并且盈利的赛车

运动产业”。本次会议将与月浏览量超过 6400 万的领军平台 motorsport.com 的中国团队合作

组织，会议旨在把赛道开发商、车队老板、车手、服务公司和如 Prodrive 这样的业内领军厂

商集聚在一起，来探索在中国赛车运动业发展中所潜伏的商机。会议还将邀约中英两国贸易

代表，共同参与为期一天的小组讨论和商业环境下的“进站加油”(Pit Stops)环节。

Motorsport 中国团队总经理吕洋表示，“在中国，赛车运动正迅速的发展，本次会议的目的就

是将来自中英两国的专家汇聚在一起，讨论双方构筑更深层关系并最终将中国赛车运动产业

打造为世界级水平的最佳操作模式。”

英国拥有世界上最大的赛车产业集群，是 11 支 F1队伍中 8 支队伍的所在地，是超过 4500 家

赛车运动工程公司和 32条赛道的大本营。中国已经有 6条赛道，包括上海的 f1 赛道，珠

海、北京、广东、南京、成都的国际标准二级赛道以及正在建设的其他五条赛道。这些场地

为包括世界一级方程式锦标赛（F1）、国际房车锦标赛、世界汽车耐力锦标赛、宝珀耐力系

列赛等在内的国际赛事，亚洲勒芒赛、TCR 赛事和亚洲 GT 赛等在内的亚洲赛事以及中国

GT 赛、中国房车锦标赛、ASR Cup、中国越野拉力赛、电动方程式赛事和同一型号赛车比赛

在内的国内职业和半职业赛事提供了支持。

PRESS RELEASE 2 ENGLISH VERSION

A CELEBRATION FOR ALL THE FAMILY OF MOTORSPORT CULTURE.

Beijing 21.09.2016: The British Motorsport Festival (BMF), to be held on 1st of October in Beijing

at the GoldenPort Race Circuit, brings together British car brands, lifestyle brands, self made e-

karts, and family activities for Chinese and expatriates to come together to have fun both on the

race track and in a British themed paddock. The goal is to create an event that appeals to each

member of the family, with the opportunity for everyone to take part behind the wheel. The BMF

has the support of the British Government, 6 leading British car brands and a number of leading

consumer and lifestyle brands providing music, food and drinks on-site.

26

Motorsport events in Great Britain are fun, inclusive, and also play a key part in the development

of the industry both in commercial and cultural terms. Events bring together car brands and

related products and services with consumers with a focus on actually seeing cars in action, and

providing non-car entertainment at the same venue and time. The British Motorsport Festival in

Beijing brings together both household names and more niche brands including Aston Martin,

Jaguar Land Rover, McLaren, Mini, Morgan and Radical. In the consumer pavilions are British

brands including, Tiptree, WAKE Drinks, ACE Cafe, PFB Trading and Cambridge Masks. Music will

be provided by UK Company, VINTAGE TV.

Exhibition vehicles at BMF press conference

The one day event will host a number of events both on and off the track at GoldenPort. Jaguar

Land Rover will be offering test drives around the 2.4km track with its full product line-up,

including the newly launched Jaguar XFL. On Saturday morning Greenpower China, the partner of

Greenpower UK, will stage an e-kart race in the paddock with 9 schools competing against one

another with battery powered karts that they have made themselves from kits. The track will

then be used for go-karting, managed by SD Karting. Welsh Alumnus and entrepreneurs Mercury

Dynamic, will host a kids electric car track for the smaller visitors. Saturday afternoon will see

the newly formed ‘WAKE ASR Open,’ an amateur class saloon race, which will include Sharlie

Goddard from the UK representing the British Womens Race Driver Club. Visitors will be able to

pre-book ‘hot laps,’ where they are driven by professional drivers around the circuit in one of the

super cars at the venue. Keeping an eye over all will be the BMF ‘Safe|Speed’ Mascot, Ali the Fox

in collaboration with iDreamcastle.

27

Founder of the British Motorsport Festival, Jim James, said, “We aim to build an event which

shares the fun and entertainment of a British festival based around motorsport for all. The focus

is to provide safe experiences, with people spending quality time with one another with the

shared interest in all manner of vehicles travelling at which ever speed suits them. In the process

we hope that visitors will come to learn more about Britain, and that this fosters greater ties

between our two countries and the development of a Sino-British motorsport culture.”

Founder of the British Motorsport Festival Jim James

The BMF has the support of the British Government and British organisations in China which are

working together to improve relations between the 2 countries. The Department of International

Trade, formerly UKTI, British Council, China Britain Business Council, British Chamber of

Commerce, and Confederation of British Industry have all actively promoted the event.

28

BMF Press Conference at British Ambassador’s Residence

Minister-Counsellor and Director, Advanced Manufacturing & Transport at the D.I.T, Dr Mark

Wareing, commented, “Motorsport culture is a key part of British society, and fuels over 4,500

companies and some GBP9 billions in revenue for our economy, not to mention the thousands of

events taking place every year centred around bringing together people to experience motorsport

in all its forms. The D.I.T. supports the BMF because we see this as a brilliant platform to

promote what is best in Britain here in China, and to encourage more trade between our two

countries.”

29

Minister-Counsellor and Director, Advanced Manufacturing & Transport at the D.I.T

Dr Mark Wareing

The British Motorsport Festival brings together car marques in a unique setting, as unlike a one

brand event or a trade show where cars are static, the cars can be seen side by side and actually

driven in a completely safe and controlled environment. This gives brands the opportunity to

showcase the full benefits of their vehicles and allows consumers to browse across the paddock

and see both mainstream luxury cars and dedicated track vehicles, all of which are designed and

built in the UK. The opportunity to book hot laps means that even those that are not potential

customers, can enjoy the experience of these unique cars.

30

Anthea Wang, Executive Vice President Public Relations and Corporate Communications,

Jaguar Land Rover China

One of best known brands to take part is Jaguar Land Rover. 2016 celebrates the 6th anniversary

since the British premium auto manufacturer entered China market in 2010. Commenting on the

multi format activity, Jaguar Land Rover spokesperson said, “The British Motorsport Festival has a

unique blend of showcase and experience for the whole family, offering visitors the opportunity

to view cars at their leisure while also engaging in entertainment based around motorsport.

Jaguar Land Rover looks forward to showcasing all our Jaguar and Land Rover modelsand inviting

the media and our customers to the British Motorsport Festival.”

Held at the GoldenPort Race track in Chaoyang, the British Motorsport Festival will open on 1st

October and access will be via advance tickets sales. The activities will run 10:00 to 18:00.

Insurance is provided by Helirun Brokers, underwritten by China Pacific Property Insurance Co.,

Ltd.


第二届英国赛车节即将在京开幕共享赛车文化盛宴

2016年 9月 21日中国北京讯第二届英国赛车节将于 10月 1日在北京金港汽车公园赛道

举行。本次赛车节将汇集六大英国汽车品牌、多个知名生活品牌以及自制电动卡丁车。同时

将增设亲子活动，以打造一场适合所有家庭参与的赛车文化盛会。届时，参观者们既能在赛

道上体验赛车驾驶乐趣，也能在独具英伦风情的赛车围场内体验各种娱乐活动，现场更能将

能享受到英式音乐、美食和饮品。此次英国赛车节更是得到了英国政府以及多个贸易协会的

大力支持和赞助。

在英国，汽车赛事不仅有趣味性，而且包罗万象，对英国商业和文化领域的发展起到

了关键作用。汽车赛事将汽车品牌以及相关的产品和服务汇集到一起，重点为消费者展示汽

车驰骋的状态，也在同一时间和地点提供汽车之外的娱乐体验。除了一些被广大消费者所熟

知的品牌之外，本次英国赛车节还将迎来包括阿斯顿·马丁、捷豹路虎、迈凯伦、Mini、摩

根汽车以及瑞迪可在内的精品品牌。在消费品牌馆内将展出缇树(Tiptree)果酱、维力刻运动

饮料、ACE 咖啡厅(ACE Cafe)、剑桥口罩(Cambridge Masks)以及格林王啤酒(Green King

Beer)。现场音乐将由英国公司 VINTAGE TV提供。

为共同促进中英两国关系，英国赛车节得到了来自英国政府以及多家在华英国机构的

支持。英国国际贸易部(前身为英国贸易投资总署)、英国文化教育协会、英中贸易协会、英

国商会以及英国工业联合会都为此次赛事进行了积极的宣传。

31

英国驻华使馆国际贸易部先进制造与交通主管、公使衔参赞魏林博士 (Dr Mark

Wareing)表示，“赛车文化是英国社会的重要组成部分，英国汽车运动行业拥有超过 4500家

公司，为英国经济带来了约 90亿英镑的收入。更不用说每年举行的成千上万的赛车活动了。

这些活动将大众聚集到一起，体验赛车运动的各种形式。英国国际贸易部非常支持此次英国

赛车节，这不仅是一个在中国推广优秀英国品牌的绝佳平台，更将促进中英两国间更多的贸

易往来。”

在金港汽车公园举行的为期一天的赛车节将包含一系列赛道内和赛道以外的活动。赛

车节当天，广大车迷将在长达 2.4公里的赛道上亲自试驾捷豹路虎新款车型，包括最新推出

的全新捷豹 XFL。当天上午，GreenPower英国合作方 GreenPower中国将在围场内举办电动卡

丁车比赛。来自九所不同的学校的团队将驾驶自制的电瓶卡丁车角逐冠军。比赛结束后，参

观者可以在儿童赛道上体验 SD Karting俱乐部的卡丁车。同时威尔士大学校友及企业家

Mercury Dynamic将为小朋友们举办一场儿童电动车竞赛。据了解，赛车节当天下午将首次

举办“WAKE ASR”公开赛，来自英国女子赛车俱乐部的车手 Sharlie Goddard将和其他选手

同场竞技。同时观众可以通过提前预约来体验“热力试乘”，即由专业车手驾驶一款赛车搭

载体验者在赛道上进行急速环行。据悉，本次赛车节的吉祥物是北京梦之城(iDreamcastle)

设计的动漫形象“阿狸”，提醒参观者速度与安全并存。

英国赛车节 CEO 兼创始人金宝(Jim James)先生表示，“我们的目标是打造一场以英

国赛车运动为中心的安全驾驶体验。试驾者不管以何种速度，无论驾驶何种车型，都能够跟

家人朋友度过一段美好的时光，共享驾驶带来的乐趣。在这个过程中，我们也希望到场的观

众可以更多地了解英国，以此来加强中英两国的联系并促进中英赛车文化的发展。”

不同于传统的单一品牌活动以及静态的车展，本次英国赛车节将不同类型的赛车汇聚

一堂，以独特的方式呈现，欣赏同时还可以在安全的环境中上前体验。这给各大品牌提供了

一个全面展示汽车性能的机会，消费者将近距离看到源于英国设计并制造的主流豪车以及赛

道专用赛车，并有机会通过预约“热力试乘”来感受赛车带来的独特体验。

作为英国豪华汽车制造商的代表，捷豹路虎与英国赛车节的首度联手可谓今秋一大亮

点。谈及如此多元的赛车盛会，捷豹路虎中国公共关系与企业传播执行副总裁王燕女士表

示，“英国赛车节是一个国内难得的赛事平台，同时也是一份英伦文化和赛道激情的假日大

餐。在观赏和试驾体验的同时，到场嘉宾还能够参与以赛车为主题的各项娱乐活动。捷豹路

虎将向公众展示我们的全系车型与品牌体验, 同时也诚挚邀请媒体朋友和广大的汽车爱好者

们一起来感受英伦汽车文化的魅力。“

英国赛车节将于 10月 1日在北京朝阳区金港汽车公园举行。赛车节的门票需活动前

预定。活动时间为上午十点到下午六点(10:00-18:00)。保险由 Helirun Brokers提供，由中

国太平洋保险公司承保。

32

更多北京金港汽车公园信息请访问：http://www.goldenport.com.cn

更多关于英伦赛车节的信息请访问：http://www.britishmotorsportfestival.com

媒体联系

陈越

易思闻思公共关系咨询（北京）有限公司

电话: +86 10 6582 0018

电邮: [email protected]


(FOR ENGLISH SEE ONSITE EVENT REPORT)

2016201620162016 英国赛车节圆满落幕英国赛车节圆满落幕英国赛车节圆满落幕英国赛车节圆满落幕数千英伦迷欢聚一堂数千英伦迷欢聚一堂数千英伦迷欢聚一堂数千英伦迷欢聚一堂

2016

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2016 年

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中国北京讯

中国北京讯中国北京讯

中国北京讯

2016 英国赛车节于 10 月 1日在北京金港汽车公园圆满落幕。现

场吸引了上千位热爱汽车文化的车友到场，在现场丰富的活动中，一同领略了来自英伦的速度与激

情！

在英国，汽车赛事不仅有趣味性，而且包罗万象，对英国商业和文化领域的发展起到了关键作

用。汽车赛事将汽车品牌以及相关的产品和服务汇集到一起，重点为消费者展示汽车驰骋的状态，也

在同一时间和地点提供汽车之外的娱乐体验。2016 英国赛车节汇集了阿斯顿·马丁、捷豹路虎、迈凯

伦、MINI、摩根汽车以及 Radical 在内的六大英国汽车精品品牌，同时在消费品牌馆内还展出了 Ace

Cafe 中国、缇树(Tiptree)果酱、维力刻运动饮料、剑桥口罩(Cambridge Masks)以及格林王啤酒

(Green King Beer)，现场音乐由英国公司 VINTAGE TV 提供。

不同于传统的单一品牌活动以及静态车展，本次英国赛车节现场参观者们不仅在赛道上以“热力

试乘”的方式亲身体验了迈凯伦、Radical、摩根汽车、捷豹路虎、MINI 等品牌的赛道乐趣，同时还

在独具英伦风情的赛车围场内享受英式音乐、美食和饮品，而且还体验了多个知名生活品牌、自制电

动卡丁车等各种亲子娱乐活动，现场人头攒动，每个人都沉浸在富有英伦文化的氛围中，一些人表示

明年还会继续参这个独特的英国赛车节，期待明年更精彩的英伦文化盛宴。

作为英国豪华汽车制造商的代表，捷豹路虎在车型展示、现场互动之外，为中国车迷提供亲自试

驾捷豹路虎全系车型的机会，包括捷豹 F-Type 以及路虎揽胜运动版，酣畅的赛道驾驭将捷豹路虎产

品的卓越操控与澎湃性能尽致展现，也拉近了中国消费者与这——“英伦绅士”的距离。

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当天上午，GreenPower 英国合作方 GreenPower 中国在围场内举办电动卡丁车比赛。来自地方和国际

学校的多个团队驾驶自制的电瓶卡丁车角逐冠军。比赛结束后，参观者们还在儿童赛道上体验了胜道

博岳 SD Karting俱乐部的卡丁车。同时威尔士大学校友及“水星动力”也为小朋友们举办了一场儿

童电动车竞赛。同时，本次赛车节的吉祥物北京梦之城(Dream castle)设计的动漫形象“阿狸”，全

天陪伴小朋友们度过了难忘的一天，提醒参观者速度与安全并存。赛车节当天下午“WAKE ASR”公开

赛首次举办，伴随着发动机的轰鸣，参赛车手你争我夺为到场观众奉上了一场精彩的赛车盛宴，同时

来自英国女子女子赛车俱乐部的女赛车手莎莉·戈达德（Sharlie Goddard）与 ASR团队一同竞速，

并于赛后举行了颁奖仪式，维力刻饮料创始人兼首席执行官亚历山大·巴克利（Alexander Buckle

y）专程从英国来到北京为获奖赛车手颁发荣誉。

现场活动结束后，BMF & AceGear 尚隐答谢晚宴在位于 751火车头广场的英国老牌咖啡馆 Ace

Cafe 举行。众多嘉宾及车友在轻松、愉快的氛围中度过了完美的一天。2016 英国赛车节也圆满的完

成了以英国赛车运动为中心的安全驾驶体验的目标，参观者们既在赛车节中体验了纯正的英伦速度与

激情、进一步了解了英国文化，同时也与家人朋友度过一段美好的时光，共享驾驶带来的乐趣。

中国已经成为世界第一汽车生产大国和第一汽车市场，汽车保有量在迅速提高，热爱汽车运动的

人群也在不断增加。每年中国约有 50 万赛车爱好者观看 F1 赛事。有众多热爱赛车的专业，半专业及

业余的车手们在中国 12条永久赛道和街道赛道上竞争，包括斥资 3.5 亿美金打造的上海 F1 赛道。此

外，每年在全国也有多个大型的国际车展，拉力赛等。这些都为推广英国汽车文化在中国的普及打下

了坚实的根基。

为共同促进中英两国关系，英国赛车节得到了来自英国政府以及多家在华英国机构的支持。英国

国际贸易部(前身为英国贸易投资总署)、英国文化教育协会、英中贸易协会、英国商会以及英国工业

联合会都为此次赛事进行了积极的宣传。

34

Appendix 4: Full media coverage list

Media coverage list

Media platform Link Potential Audience

Press Release 1: The British Motorsport Initiative launched in China [01.07.2016]

Chinese version: Successful received by 3429 journalists and posted by 77 outlets. The 77 outlets have a combined

potential readership of 1,303,466,300. English version: Picked up by 51 media outlets. Viewed over 640 times.

美通社 PR Newswire Asia... http://www.prnasia.com/sto... 102,500

手机搜狐网 Mobile Sohu.com http://3g.k.sohu.com/t/n14... 188,520,000

手机搜狐网 Mobile Sohu.com http://m.sohu.com/n/458780... 154,920,000

搜狐 mt.sohu.com http://mt.sohu.com/2016071... 330,120,000

中华网 china.com http://tech.china.com/news... 22,297,680

中国日报网 caijing.chinadai... http://caijing.chinadaily.... 3,771,000

亚太日报网 apdnews.com http://zh.apdnews.com/prna... 99,000

北京晨报 www.morningpost.... http://www.morningpost.com... 265,440

信报网 stardaily.com.cn... http://www.stardaily.com.c... 10,000,000

北京商报网 bjbusiness.com.c... http://www.bjbusiness.com.... 136,000

奥一网 oeeee.com http://life.oeeee.com/ad/2... 1,489,440

Zaker 扎客 iphone.myzaker.c... http://iphone.myzaker.com/... 13,000

凤凰新闻客户端 ifeng News app http://i.ifeng.com/sharene... 30,000

信报新闻客户端 Stardaily News

a...

http://app.stardaily.com.c... 2,000,000

中国搜索 Chinaso.com http://m.chinaso.com/artic... 2,000,000

北京商报移动端

app.bbtnews.com....

http://app.bbtnews.com.cn/... 2,000,000

网易云阅读 yuedu.163.com http://yuedu.163.com/c/d96... 7,023,000

热门话题客户端 hothuati.com http://www.hothuati.com/to... 2,000

搜狐新闻客户端 api.k.sohu.com http://api.k.sohu.com/api/... 148,122

鲜果联播 xianguo.com http://xianguo.com/article... 399,745

中搜搜悦新闻客户端 Souyue http://api2.souyue.mobi/d3... 1,000,000

大唐金融 Grand Finance http://www.grandfg.com/ind... 12,000

35

中国金融投资网

zhongguojinrongt...

http://www.zhongguojinrong... 10,000

股市资讯 Shares Investmen... http://www.sharesinv.com/z... 27,720

Motorsport.cn 400,000

BritCham

http://www.britishchamber.cn/content/british-

motorsport-initiative-launched-china

N/A

汽车网评 qcwp.com http://www.qcwp.com/news/3... 816,000

车讯网 chexun.com http://www.chexun.com/2016... 32,634,000

慧聪汽车配件网 qipei.hc360.com http://info.qipei.hc360.co... 5,103,000

21 科技网 www.21kjw.com http://www.21kjw.com/zongh... 10,000

火车票网 huochepiao.net http://www.huochepiao.net/... 100,000

《商业价值》网

magazine.busines...

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《经理人》网 sino-

manager.com...

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《财经天下》网 txweekly.com http://www.txweekly.com/pr... 17,840

《商界评论》网 chinacbr.com http://www.chinacbr.com/mo... 30,000

《英才》网 talentsmag.com http://www.talentsmag.com/... 16,800

《博客天下》网

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《销售与市场》网 cmmo.cn http://www.cmmo.cn/t/mtnew... 40,920

商界招商网 sj998.com http://media.sj998.com/mei... 1,911,000

财富成都 chengduvip.cn http://www.chengduvip.cn/n... 169,200

中国走出去 www.chinagoabroa... http://www.chinagoabroad.c... 200,000

中国企业新闻网 gdcenn.cn http://www.gdcenn.cn/a/201... 57,960

55BBS 我爱购物网

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RT 轨道交通网 railsources.com http://www.railsources.com... 1,000

西南网 www.xndushi.com http://www.xndushi.com/guo... 10,000

中南信息港 zhongnan163.com http://www.zhongnan163.com... 10,000

长三角新闻网 csjzaixian.com http://www.csjzaixian.com/... 11,230

36

中国广东新闻网

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成都新闻网 chengduxww.com http://chengduxww.com/manu... 10,000

皖南网 cnwn365.com http://www.cnwn365.com/art... 3,000

贵州网 gzw.net http://biz.gzw.net/2016/07... 10,090

中部新闻网 zhongbunet.com http://www.zhongbunet.com/... 90,021

京津冀网 www.jjjnews.cn http://www.jjjnews.cn/PRNE... 500

中国江苏在线 ejiangsu.com.cn http://www.ejiangsu.com.cn... 2,400

北京都市网 bjdsw.cn http://www.bjdsw.cn/html/2... 13,490

华北信息港 huabei163.com http://www.huabei163.com/a... 10,000

华东信息港 huadong163.com http://www.huadong163.com/... 10,000

西北信息港 xibei163.com http://www.xibei163.com/ar... 10,000

西南信息港 xinan163.cn http://www.xinan163.cn/art... 11,100

东北信息港 dongbei163.com http://www.dongbei163.com/... 10,000

大四川 bigsichuan.com http://www.bigsichuan.com/... 12,000

卓创资讯 sci99.com http://www.sci99.com/mt_53... 113,400

听热点 www.tingredian.c... http://www.tingredian.com/... 2,000

新界日报网 www.xinjie88.com... http://www.xinjie88.com/sx... 300,000

半岛新闻网 ibandao.cn http://ibandao.cn/manufatu... 2,000

大方网 551600.net http://www.551600.net/arti... 170,098

智库在线 zikoo.com http://www.zikoo.com/news/... 22,800

品评新闻网 ppnews.cn http://www.ppnews.cn/a/prn... 3,600

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环闻网 huanwenwang.com http://www.huanwenwang.com... 200,000

百度百家 baijia.baidu.com... http://prnewswire.baijia.b... 124,852,800

天涯社区 tysurl.com http://tysurl.com/2sOBK4 61,110,000

天涯网 tianya.cn http://groups.tianya.cn/po... 29,030,100

微博 t.sina.com.cn http://api.weibo.com/2/sta... 137,849,400

新浪博客 blog.sina.com.cn... http://blog.sina.com.cn/s/... 100,291,200

网易博客 blog.163.com http://prnewswireasia.blog... 77,814,000

37

Attendance List - The British Motorsport Festival Press Conference at the British Ambassador’s

Residence, Beijing [21.09.2016]

China Daily Newspaper 中国日报 Print/ Online

Auto Motor &Sport magazine 汽车博览 Print/ Online

CAR magazine 时尚座驾 Print/ Online

Car and Driver magazine 名车志 Print/ Online

Top Gear magazine 汽车测试报告 Print/ Online

Car Owner 车主之友 Print/ Online

Men's Uno 风度 Print/ Online

For Him Magazine 男人装 Print/ Online

Xcar 爱卡汽车 Print/ Online

Sina Auto 新浪汽车 Print/ Online

163 Auto 网易汽车 Print/ Online

Ifeng Auto 凤凰汽车 Print/ Online

Niuche 牛车网 Print/ Online

Internet Info Agency 网通社 Print/ Online

Super Power video 超级马力 Video

iqiyi video 爱奇艺 Video

UUTV UUTV Video

Letv sports & racing 乐视赛车 Video

Automan 社交媒体达人 Social media KOL

chetuteng-com 车图腾 Social media KOL

QCTT 汽车头条 Social media KOL

EngineDaily 瘾擎 Daily Social media KOL

weixinlukuang 微信路况 Social media KOL

Press Coverage - The British Motorsport Festival Press Conference at the British Ambassador’s

Residence, Beijing [21.09.2016]

Briefing and Press release 2 coverage

As well as being reported on by attending media, the BMF released a coinciding Press Release which was sent to

4158 journalists at 677 different outlets. The release was read 4775 times and then posted on a further 123

different platforms. The potential audience for the press release was 2,610,082 readers.

38

新浪汽车 Auto.sina

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爱奇艺 iqiyi http://www.iqiyi.com/w_19rstwda79.html

酷 6 视频 v.ku6 http://v.ku6.com/show/QSrcPCE45_leblPDNI0uZw

...html?from=my

微头条 wtoutiao http://www.wtoutiao.com/p/4cddd8o.html

网易汽车 auto.163. http://auto.163.com/16/0922/14/C1IU0AJM00088

4N2.html

跑车网 bztzl. http://bztzl.com/news/21012.html

中国经济网 Ce.cn http://auto.ce.cn/auto/gundong/201609/23/t201

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乐视体育 lesports http://www.lesports.com/news/871033019.html

爱卡汽车网 xcar http://info.xcar.com.cn/201609/news_1953260_1.

html

泡泡网-汽车 pcpop.com http://www.pcpop.com/doc/3/3383/3383798.sht

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八秒跑车网 8mpaoche http://www.8mpaoche.com/news/20161009/9550

大公汽车 auto.takungpao http://auto.takungpao.com/data/news/20160922/

story_977449.html

北京晨报 http://www.morningpost.com.cn/2016/0921/1502

129.shtml

北京新闻网 Beijing news http://www.bj-

news.com/manufature/car/2016/0921/363975.ht

ml

美通社 http://www.prnasia.com/story/159091-1.shtml 102500

新浪网 http://gx.sina.com.cn/news/hangye/2016-09-

22/detail_hy-ifxwevmc5147488.shtml

119520000

网易女人 http://lady.163.com/16/0921/21/C1H1S23B00264

M4F.html

23010000

中国日报网 http://caijing.chinadaily.com.cn/2016-

09/21/content_26857623.htm

2946000

亞太日報 http://zh.apdnews.com/prnasia/494175.html 102750

39

北京晨报 http://www.morningpost.com.cn/2016/0921/1502

129.shtml

474000

信报网 http://www.stardaily.com.cn/2016/0922/36245.sht

ml

3000

北京商报网 http://www.bjbusiness.com.cn/2016/0921/161722

.shtml

510

Zaker 扎客 http://iphone.myzaker.com/l.php?l=57e3385b1bc

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今日头条 http://toutiao.com/item/6332770832745497090/ 1770000

信报新闻客户端 http://app.stardaily.com.cn/?app=article&controll

er=article&action=show&contentid=36245

3000

中国搜索 http://m.chinaso.com/article.html?nid=http://ww

w.prnasia.com/story/archive/1797146_ZH97146_1

4284000

北京商报移动端 http://app.bbtnews.com.cn/?app=article&controll

er=article&action=show&contentid=161722.sht

ml

3000

网易云阅读 http://yuedu.163.com/c/d963cfb56e794b819d3a9

7dda08f32e9_1/910ab45767d34805a2c6ead79a0

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22080000

鲜果联播 http://xianguo.com/article/86283E17CA8317E9B4

8803D8EEE0F001

42000

中搜搜悦新闻客户端 http://api2.souyue.mobi/d3api2/webdata/urlCont

ent.groovy?keyword=&srpId=&url=http://www.p

rnasia.com/story/archive/1797146_ZH97146_1

1200

雪球 http://xueqiu.com/1547221471/75222611 855000

股市资讯 http://www.sharesinv.com/zh/articles/PR52736/ 48150

汽车网评 http://www.qcwp.com/news/399356.html 600

车讯网 http://www.chexun.com/2016-09-

21/103533854.html

60000

财报网 http://www.reportf.com/v-1-75702.aspx 10000

慧聪汽车配件网 http://info.qipei.hc360.com/list/zxdt.shtml?doc=2

01609210900PR_NEWS_ASPR_____ZH97146&dir=

20

612000

40

弗戈汽车网 http://auto.vogel.com.cn/html/2016/09/23/news_

117455.html

153600

21 科技网 http://www.21kjw.com/zonghe/20160922/345556

.html

N/A

威腾网 http://www.weiot.net/article-571081-1.html 522000

中国家电科技网 http://www.jiadianchina.cn/caijing/yaowen/2016-

09-22/120098.html

10000

火车票网 http://www.huochepiao.net/news/gaotie348066 6000

onlylady女人志 http://trends.onlylady.com/2016/0921/3848428.s

html

162000

品观网 http://www.hzpgc.com/mts?rkey=20160921ZH97

146&filter=7086

2700

她时代 http://www.smartshe.com/php/meitongshe2.php

?id=http://www.prnasia.com/story/archive/17971

46_ZH97146_1

3000

艺乐 http://www.ele111.com/mtnr.asp?id=715 N/A

汤圆创作 http://cms.itangyuan.com:80/info/696.jspx 6000

中经在线 http://www.zhongjinnews.com/v-1-64439.aspx 10000

环球财经 http://www.theglobale.com/v-1-62597.aspx 10000

中华财经网 http://www.chinaf.top/v-1-64071.aspx 10000

商业观察网 http://www.51businessview.com/v-1-63063.aspx 10000

fb 财商网 http://www.fbpost.cn/v-1-61211.aspx 1000

《经理人》网 http://www.sino-manager.com/26123.html 2100

《财经天下》网 http://www.txweekly.com/prnasia.html?doc=2016

09210900PR_NEWS_ASPR_____ZH97146&dir=20

600

《商界评论》网 http://www.chinacbr.com/moshi/meitong/?doc=2


20

N/A

《英才》网 http://www.talentsmag.com/list.aspx/news/0/303

00?rkey=20160921ZH97146&filter=1659

N/A

《博客天下》网 http://www.blogweekly.com.cn/shishizixun/?doc=

201609210900PR_NEWS_ASPR_____ZH97146&dir

=20

630

41

《销售与市场》网 http://www.cmmo.cn/t/mtnews/?doc=201609210


24000

商界招商网 http://media.sj998.com/meitong/?doc=20160921


159000

财新闻 http://www.caixinwen.com/article-11474-1.html 507000

财富成都 http://www.chengduvip.cn/news/meitoshi.html?rk

ey=20160921ZH97146&filter=5983

330

中国企业报 http://www.zqcn.com.cn/fenlei/content/201608/2

5/c483289.html?rkey=20160822ZH73331&filter=

1996&rkey=20160921ZH97146&filter=7720

670000

商业中文网 http://www.fbchinese.cn/v-1-67485.aspx 10000

每日财经 http://www.idailyfinance.com/v-1-67614.aspx 1000

知科技 http://www.zhitech.net/v-1-61241.aspx N/A

ifun趣科技 http://www.ifuntech.cn/v-1-68469.aspx 1000

长江教育网 http://www.cjeduw.com/zonghe/20160922/19369

1.html

30

ChinaGoAbroad http://www.chinagoabroad.com/zh/contributor/p

r-newswire/news-

release?rkey=20160921ZH97146&filter=2584

2000

云影风尚 http://www.cloudvogue.com/v-1-67291.aspx N/A

南方科技网 http://www.isouthtech.com/v-1-62339.aspx N/A

爱美丽时尚网 http://www.milivogue.com/v-1-61567.aspx 10000

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半岛新闻网 http://ibandao.cn/manufature/car/2016/0921/389

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长三角新闻网 http://www.csjzaixian.com/manufature/car/2016/

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N/A

中国广东新闻网 http://www.gdnewsonline.com/manufature/car/2

016/0921/399231.html

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大上海 http://www.dshxww.com/manufature/car/2016/0

921/551991.html

N/A

42

成都新闻网 http://chengduxww.com/manufature/car/2016/09

21/372778.html

N/A

大贵网 http://www.cngzw.cn/2016/0922/176970.shtml 3000

皖南网 http://www.cnwn365.com/article-30296-1.html N/A

中部新闻网 http://www.zhongbunet.com/mts/2016/0921/375

317.html

N/A

京津冀网 http://www.jjjnews.cn/PRNEWS/20160922/13952.

html

390

中国江苏在线 http://www.ejiangsu.com.cn/manufature/car/2016

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N/A

大四川 http://www.bigsichuan.com/manufature/car/2016

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30

华豫新闻网 http://www.hyxww.cn/article/show/4554.aspx 1000

成渝在线 http://www.thechengyu.com/v-1-68922.aspx N/A

东北网 http://www.hidongbei.com/v-1-62107.aspx N/A

海南在线 http://www.thehainan.cn/v-1-62013.aspx N/A

华南新闻 http://www.thehuanan.com/v-1-64838.aspx N/A

华北信息港 http://www.huabei163.com/article-55602-1.html N/A

华东信息港 http://www.huadong163.com/article-67960-

1.html

570

西北信息港 http://www.xibei163.com/article-59637-1.html N/A

西南信息港 http://www.xinan163.cn/article-59891-1.html 300

东北信息港 http://www.dongbei163.com/article-54827-1.html N/A

西部视点 http://www.westviews.cn/v-1-61455.aspx N/A

向上北京 http://www.upbeijing.cn/v-1-63179.aspx 900

河南网 http://www.thenan.cn/v-1-67876.aspx N/A

卓创资讯 http://www.sci99.com/mt_55359.html 33000

中贸网 http://www.0579ccc.cn/news/show.php?itemid=2

1300

990

国财网 http://www.wordcai.com/a/qiye/27279.html 2000

每日中国 http://www.dailychn.com/v-1-71695.aspx 3000

广东之窗 http://www.theguangdong.com/v-1-61774.aspx 3000

连线 http://www.onlinknews.com/v-1-62116.aspx 3000

43

HUABEI http://www.thehuabei.com/v-1-64836.aspx 3000

联合新闻 http://www.unionews.cn/v-1-65695.aspx 3000

企业家财经 http://www.ceof.cn/article-4421-1.html 3000

新界日报网 http://www.xinjie88.com/sxun/20160922/331017.

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600

58 资讯网 http://www.58zixun.com/roll/20160922/177810.ht

ml

N/A

大方网 http://www.551600.net/article-11175-1.html N/A

智库在线 http://www.zikoo.com/news/585mz5pqg.html 1500

品评新闻网 http://www.ppnews.cn/a/prnasia/?doc=20160921


N/A

黑猫网 http://www.heimoo.com/html/33507.html N/A

80 后之窗 http://cy.80end.cn/2016/0922/527729.shtml 420

中国企业新闻中心网 http://www.qyxw.net/a/shishang/20160921/3669

2.html

N/A

睿读 http://www.exread.com/article/show/zDvjqxNgrz

Uaq46or9HaNqqVkjM

N/A

产业新闻网 http://www.cylsz.com/zonghe/20160922/219998.

html

N/A

全客网 http://tech.quanke.net/kejinews/2016/0922/4592

7.html

N/A

中国企业新闻网 http://www.qyxwchina.com/a/jingji/caijingjujiao/2

016/0922/2249.html

N/A

江南网 http://www.thejiangnan.com/v-1-68243.aspx N/A

先锋 http://www.pioneersci.com/v-1-64965.aspx N/A

浮华时讯 http://www.fuhunews.com/v-1-61904.aspx 120

商界 http://www.thebiz.cn/v-1-74187.aspx N/A

亚洲在线 http://www.iasianews.com/v-1-62329.aspx N/A

在东方 http://www.indongfang.com/v-1-67055.aspx N/A

潮流网 http://www.mitide.cn/v-1-63240.aspx N/A

一新网 http://www.theonews.com/v-1-66327.aspx N/A

中华在线 http://www.hichinanews.com/v-1-64793.aspx N/A

TimeX http://www.mitimex.com/v-1-65190.aspx N/A

44

生意人 http://www.ishengyiren.com/v-1-62498.aspx N/A

星城网 http://www.thestarcity.com/v-1-61970.aspx N/A

爱慕网 http://www.aimuvogue.com/v-1-62011.aspx N/A

泰山网 http://www.astaishan.com/v-1-52651.aspx N/A

一朝天下 http://www.yizhaocn.cn/caijing/yaowen/2016-09-

22/6078.html

N/A

域讯网 http://new.yg108.net/meiwen/4609.html N/A

中国时报网 http://www.zgsb.org/news/guowai/20160922_818

9.html

N/A

网易 Lofter http://prnasia.lofter.com/post/1425e3_c69b17c 1050000

新浪博客 http://blog.sina.com.cn/s/blog_624a4d490102xdr

3.html

119520000

网易博客 http://prnewswireasia.blog.163.com/blog/static/1

2857258220168220496905

22080000

The British Motorsport Festival Post event coverage [1.10.2016]

Press release 3

A Press release was sent to 3429 journalists at 515 different media outlets resulting in 104 separate posts. The

estimated potential readership is 3962,312.

新浪网 Sina http://www.prnasia.com/story/159091-1.shtml

中国日报网 China Daily http://caijing.chinadaily.com.cn/2016-

09/21/content_26857623.htm

今日头条 Today's headlines http://toutiao.com/item/6332770832745497090/

汽车网评 qcwp.com http://www.qcwp.com/news/399922.html

车讯网 Chuxun.com http://www.chexun.com/2016-09-

21/103533854.html

凤凰汽车 auto.ifeng http://auto.ifeng.com/changshangxinwen/201610

09/1068793.shtml

Sina F1 新浪 F1 赛车频道 http://weibo.com/at/weibo?topnav=1&wvr=6

Xcar 爱卡汽车

http://www.xcar.com.cn/bbs/photo/27410718/0.h

tm

Photo.Sina 新浪图片

http://slide.sports.sina.com.cn/f1/slide_2_75165_1

13582.html/d/1#p=1

45

Sport Auto运动超跑

http://sportauto.cn/new/2016/09/27/british-

festival-oct/

Ace Gear 尚隐 https://web.acegear.com/articles/2504/fc2b6126-

7e4a-4b30-9d75-

3fa0b58044fb?from=timeline&isappinstalled=0

美通社 http://www.prnasia.com/story/160518-1.shtml 102500

新浪网 http://gx.sina.com.cn/news/hangye/2016-10-

12/detail_hy-ifxwrhpm3045420.shtml

119520000

北京商报网 http://www.bjbusiness.com.cn/2016/1011/163301

.shtml

510

中国搜索 http://m.chinaso.com/article.html?nid=http://ww

w.prnasia.com/story/archive/1813509_ZH13509_1

4284000

北京商报移动端 http://app.bbtnews.com.cn/?app=article&controll

er=article&action=show&contentid=163301.sht

ml

3000

网易云阅读 http://yuedu.163.com/c/d963cfb56e794b819d3a9

7dda08f32e9_1/9f2c3a19b93940288904909e62db

2f51_1

22080000

热门话题客户端 http://www.hothuati.com/topic/share/297677953

4/

N/A

中搜搜悦新闻客户端 http://api2.souyue.mobi/d3api2/webdata/urlCont

ent.groovy?keyword=&srpId=&url=http://www.p

rnasia.com/story/archive/1813509_ZH13509_1

1200

雪球 http://xueqiu.com/1547221471/75852255 855000

股市资讯 http://www.sharesinv.com/zh/articles/PR53347/ 48150

汽车网评 http://www.qcwp.com/news/399922.html 600

财报网 http://www.reportf.com/v-1-83424.aspx 10000

慧聪汽车配件网 http://info.qipei.hc360.com/list/zxdt.shtml?doc=2


20

612000

火车票网 http://news.huochepiao.com/2016-

10/20161013352498.htm

36000

46

品观网 http://www.hzpgc.com/mts?rkey=20161011ZH13

509&filter=7086

2700

爱娱乐网 http://www.iyule.com.cn/article-8204-1.html 792750

中经在线 http://www.zhongjinnews.com/v-1-71487.aspx 10000

环球财经 http://www.theglobale.com/v-1-69735.aspx 10000

中华财经网 http://www.chinaf.top/v-1-71127.aspx 10000

商业观察网 http://www.51businessview.com/v-1-70137.aspx 10000

fb 财商网 http://www.fbpost.cn/v-1-67679.aspx 1000

《经理人》网 http://www.sino-manager.com/27593.html 2100

《财经天下》网 http://www.txweekly.com/prnasia.html?doc=2016


600

《商界评论》网 http://www.chinacbr.com/moshi/meitong/?doc=2


20

N/A

《英才》网 http://www.talentsmag.com/list.aspx/news/0/303

00?rkey=20161011ZH13509&filter=1659

N/A

《博客天下》网 http://www.blogweekly.com.cn/shishizixun/?doc=

201610110600PR_NEWS_ASPR_____ZH13509&dir

=20

630

《销售与市场》网 http://www.cmmo.cn/t/mtnews/?doc=201610110


24000

商界招商网 http://media.sj998.com/meitong/?doc=20161011


159000

财新闻 http://www.caixinwen.com/article-12182-1.html 507000

财富成都 http://www.chengduvip.cn/news/meitoshi.html?rk

ey=20161011ZH13509&filter=5983

330

中国企业报 http://www.zqcn.com.cn/fenlei/content/201608/2

5/c483289.html?rkey=20160822ZH73331&filter=

1996&rkey=20161011ZH13509&filter=7720

670000

47

商业中文网 http://www.fbchinese.cn/v-1-74518.aspx 10000

每日财经 http://www.idailyfinance.com/v-1-74709.aspx 1000

知科技 http://www.zhitech.net/v-1-68578.aspx N/A

ifun趣科技 http://www.ifuntech.cn/v-1-75535.aspx 1000

ChinaGoAbroad http://www.chinagoabroad.com/zh/contributor/p

r-newswire/news-

release?rkey=20161011ZH13509&filter=2584

2000

《创业邦》开店帮 http://www.kaidianbang.com/zixun/124154.html 3000

娱乐星空 http://www.yulestars.com/news/sxzx/23722.html N/A

云影风尚 http://www.cloudvogue.com/v-1-74295.aspx N/A

南方科技网 http://www.isouthtech.com/v-1-69338.aspx N/A

爱美丽时尚网 http://www.milivogue.com/v-1-68937.aspx 10000

星潮网 http://www.istartide.com/v-1-75264.aspx N/A

西南网 http://www.xndushi.com/guonei/17137.html 300

半岛新闻网 http://ibandao.cn/manufature/car/2016/1011/391

193.html

360

中南信息港 http://www.zhongnan163.com/article-77485-

1.html

300

长三角新闻网 http://www.csjzaixian.com/manufature/car/2016/

1011/377109.html

N/A

中国广东新闻网 http://www.gdnewsonline.com/manufature/car/2

016/1011/399893.html

N/A

大上海 http://www.dshxww.com/manufature/car/2016/1

011/552632.html

N/A

成都新闻网 http://chengduxww.com/manufature/car/2016/10

11/373419.html

N/A

皖南网 http://www.cnwn365.com/article-32245-1.html N/A

贵州网 http://biz.gzw.net/2016/1012/1204033.shtml 75000

48

中部新闻网 http://www.zhongbunet.com/mts/2016/1011/375

811.html

N/A

中国江苏在线 http://www.ejiangsu.com.cn/manufature/car/2016

/1011/377863.html

N/A

大四川 http://www.bigsichuan.com/manufature/car/2016

/1011/541017.html

30

北京都市网 http://www.bjdsw.cn/html/2016/qiqu_1012/77393

.html

N/A

华豫新闻网 http://www.hyxww.cn/article/show/6180.aspx 1000

成渝在线 http://www.thechengyu.com/v-1-75909.aspx N/A

东北网 http://www.hidongbei.com/v-1-69120.aspx N/A

华南新闻 http://www.thehuanan.com/v-1-71907.aspx N/A

海南在线 http://www.thehainan.cn/v-1-69119.aspx N/A

华北信息港 http://www.huabei163.com/article-56704-1.html N/A

华东信息港 http://www.huadong163.com/article-69560-

1.html

570

西北信息港 http://www.xibei163.com/article-60863-1.html N/A

西南信息港 http://www.xinan163.cn/article-61024-1.html 300

东北信息港 http://www.dongbei163.com/article-56026-1.html N/A

西部视点 http://www.westviews.cn/v-1-68454.aspx N/A

向上北京 http://www.upbeijing.cn/v-1-70214.aspx 900

河南网 http://www.thenan.cn/v-1-74899.aspx N/A

北京新闻网 http://www.bj-

news.com/manufature/car/2016/1011/364622.ht

ml

N/A

卓创资讯 http://www.sci99.com/mt_55954.html 33000

中贸网 http://www.0579ccc.cn/news/show.php?itemid=2

1784

990

49

每日中国 http://www.dailychn.com/v-1-78831.aspx 3000

广东之窗 http://www.theguangdong.com/v-1-68856.aspx 3000

连线 http://www.onlinknews.com/v-1-69125.aspx 3000

HUABEI http://www.thehuabei.com/v-1-71958.aspx 3000

联合新闻 http://www.unionews.cn/v-1-75654.aspx 3000

新界日报网 http://www.xinjie88.com/sxun/20161012/334112.

html

600

58 资讯网 http://www.58zixun.com/roll/20161012/180928.ht

ml

N/A

智库在线 http://www.zikoo.com/news/58diditkf.html 1500

品评新闻网 http://www.ppnews.cn/a/prnasia/?doc=20161011


N/A

黑猫网 http://www.heimoo.com/html/34518.html N/A

80 后之窗 http://cy.80end.cn/2016/1012/532438.shtml 420

中国企业新闻中心网 http://www.qyxw.net/a/qiche/20161011/37301.ht

ml

N/A

睿读 http://www.exread.com/article/show/9vEVpwA3Pj

_HSqSbl0amYeH576A

N/A

焦点新闻网 http://www.cncens.com/shangxun/13613.html N/A

江南网 http://www.thejiangnan.com/v-1-75320.aspx N/A

先锋 http://www.pioneersci.com/v-1-71980.aspx N/A

浮华时讯 http://www.fuhunews.com/v-1-68928.aspx 120

商界 http://www.thebiz.cn/v-1-83266.aspx N/A

亚洲在线 http://www.iasianews.com/v-1-69393.aspx N/A

在东方 http://www.indongfang.com/v-1-74447.aspx N/A

潮流网 http://www.mitide.cn/v-1-70401.aspx N/A

一新网 http://www.theonews.com/v-1-73602.aspx N/A

中华在线 http://www.hichinanews.com/v-1-72162.aspx N/A

TimeX http://www.mitimex.com/v-1-72818.aspx N/A

生意人 http://www.ishengyiren.com/v-1-69525.aspx N/A

星城网 http://www.thestarcity.com/v-1-68973.aspx N/A

爱慕网 http://www.aimuvogue.com/v-1-69022.aspx N/A

50

泰山网 http://www.astaishan.com/v-1-60474.aspx N/A

中国时报网 http://www.zgsb.org/news/guowai/20161012_904

5.html

N/A

网易 Lofter http://prnasia.lofter.com/post/1425e3_c9e3643 1050000

和讯博客 http://prnasia.blog.hexun.com/108499906_d.html 119520000

新浪博客 http://blog.sina.com.cn/s/blog_624a4d490102xf0

z.html

119520000

网易博客 http://prnewswireasia.blog.163.com/blog/static/1

285725822016912101631734

22080000

51

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british motorsport festival 2016. beijing. china. event report

Automotive