british gymnastics brand guidelines 2012

Brand Guidelines

GuidelinesProposition Values Logo - colourLogo - black & greyLogo - reversedLogo - don’ts Logo - bespoke designLogo - clearance areaLogo - minimum sizesColour paletteTypefacesMotion graphicsFlip & rotateComposite motion graphicsPhotography

Brand applicationAdvertisingAccreditationLiterature KitWebsite

Contact

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ContentsIntroduction

Welcome to British Gymnastics.These guidelines have been carefully created to ensure your brand is kept consistent throughout a variety of applications, from club leaflets to large scale competition banners.

PropositionA proposition sets the tone for a brand- a rallying cry for all employees and members. BG is a community, an art form, a freedom of expression and wellbeing for children and adults alike.‘More than a sport’ is inclusive and future-proof for gymnastics on any level and all disciplines.

Morethana sport

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WelcomingLeadership Progressive ProudSupportiveUnifyingInspiring

ValuesWhat we stand forOur values are a key part of the new brand. Each are facets of our personality informing our behaviour and tone of voice across all levels of our communication.

The chart below illustrates our shift from where we were toward where we need to be.

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Authoritative InspirationalDisparate UnifiedElitist AccessibleOld fashioned ProgressiveOrganisation Sport

Logo ColourOur new BG logo is a unique creation with subtle hints that reflect the beauty and precision in a gymnast’s movement. It is neither discipline or gender specific.

StraplineThe logo exists with or without a strapline. When the strapline appears with the colour logo, use Pantone Cool Grey 9.

BG_MTS_LOGO

BG_LOGO

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LogoBlack and greyThe logo can be used in single colour black or Pantone Cool Grey 9.

BG_LOGO_GREY

BG_MTS_LOGO_GREY

BG_LOGO_BLACK

BG_MTS_LOGO_BLACK

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LogoReversed outThe logo has the freedom to work on various backgrounds including our brand colour palette. Aesthetically, some versions work better than others so please use the logo wisely.

BackgroundsWhen the logo appears on a background image, it must remain legible.

Incorrect use of Logo

Incorrect use of Logo

Correct use of Logo

Correct use of Logo

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Dont’sHow to handle the logoThe logo can be scaled proportionately to fit your layout, but there are a few rules we’ve put together that you must follow on application.

1. Never use colours that are off brand

2. Never stretch or skew the logo

3. Never rotate or flip the logo

4. Never displace the strapline

5. Never place a white logo on a light background

6. Never place a black logo on a dark background

1. 4.

2. 5.

3. 6.

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The logo is a unique creation. It is is derived from a typeface which has since been altered to suit our brand and has the ability to work in colour and as a single colour. Do not attempt to retype the logo in a similar font.

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Clearance areaSpace around the logoThe clearance zone ensures that the logo will not be crowded or obscured by supporting graphics or text.

Use the equivalent of a lower case letter surrounding the logo as a guide to free space. This rule applies to the logo with and without a strapline.

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20x6mm

70x23px

40x16mm

Minimum print sizes

Minimum print size with strapline

Minimum online size with strapline

Minimum print sizewithout strapline

Minimum online sizewithout strapline

Minimum online sizes

140x55px

Minimum sizesPrint sizesTo keep the brand consistent, minimum sizes have been provided. Please adhere to these rules to retain legibilty.

When the logo appears smaller than 40x16mm in size, the ‘more than a sport’ strapline must be removed so that the logo can still remain legible. The logo can then reduce to 20x6mm in size, but should not be seen any smaller than this in print.

Online sizesSimilar rules apply to the online logo. The strapline must not be used when it appears smaller than 140x55pixels in size. The logo should never be used smaller than 70x23 pixels.

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BG grey

Online R116 G118 B120 HTML: 747678

BG white

Online R255 G255 B255 HTML: FFFFFF

BG black

Online R00 G00 B00 HTML: 000000

BG red

Online R224 G00 B52HTML: E00034

BG blue

Online R00 G101 B189HTML: 0065BD

Print C00 M00 Y00 K52 PANTONE Cool Grey 9

Print C00 M00 Y00 K00

Print C50 M00 Y00 K100PANTONE Black C

Print C00 M94 Y78 K00PANTONE 185 C

Print C99 M51 Y00 K00PANTONE 300 C

Colour palettePrimary colour paletteThe colour palette is an essential part of the British Gymnastics identity. We have restricted our colour palette to these colours to keep the brand consistent across all communications and regions.

Secondary colour paletteA grey has been provided for typographical and line work application where appropriate.

Primary colour palette

Secondary colour palette

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Aa BbPrimary typefaceFocoThe primary typeface across all brand application is provided in four weights plus italics.

WeightsThe recommended weights are regular, light and bold. Text blocks should be kept simple with no more than three weights in any single body of copy. Foco black should be used sparingly to prevent the text becoming illegible.

Body copyDepending on the specific application, Foco light or regular should be used as a copy font. However, when copy requires emphasis use bold or italics. Black/Bold/regular/light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910?!@£$%^&*> _+(,.:;’) The quick brown fox jumps over the lazy dog

Primary typeface - Foco (text font)

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Aa BbBold/regular/italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz12345678910?!@£$%^&*> _+(,.:;’) The quick brown fox jumps over the lazy dog

Online typeface - Arial (text font) Online typefaceArialWhen an alternative font is required online, please use Arial.

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Motion graphicsMotion graphics libraryThese images are all captured from a real gymnast’s movement. It is essential that the RGB motion captures are not used in print.

These images are available in RGBand CMYK.

BG_Motion1

BG_Motion5 BG_Motion7BG_Motion6

BG_Motion4BG_Motion2 BG_Motion3

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Flip and rotate Motion graphicThe motion graphic images may be flipped and rotated if needed, they must not however be distorted or skewed.

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Composite motion graphics Male GymnastFor application purposes bespoke composite graphics have been created using current British gymnasts.

This image is available in RGB and CMYK.

Composite motion graphicWhen the image appears as a composite motion graphic with a gymnast, it must not be flipped or rotated.

MaleGymnast

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Composite motion graphics Female GymnastFor application purposes bespoke composite graphics have been created using current British gymnasts.

This image is available in RGB and CMYK.

Composite motion graphicWhen the image appears as a composite motion graphic with a gymnast, it must not be flipped or rotated.

FemaleGymnast

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PhotographyPhotographic libraryThe British Gymnastics photography style should reflect the brand values. Try and steer away from glossy stock library images to keep the brand photography personal and human.

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A guide to brand application

AdvertisingOutdoor and display When producing various types of advertising, a generous amount of white space must be considered in application. To obtain consistency, typography must remain on brand, and the motion graphic must be carefully considered.

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AdvertisingWhen producing banners in awkward or limited spaces, the motion graphic may be heavily cropped. Let the logo mark breathe within the space, and not over crowd the content.

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Competition brandingAccreditation Further examples of application, demonstrating the sensitive use of white space and simple typography.The motion graphics can look stunning when used as pure imagery with no text or gymnast image.

NEC BIRMINGHAM CHAMPIONSHIPS 2012Please keep this tag on at all times to ensure you have access to all areas in the arena.

JournalistNEC BIRMINGHAM CHAMPIONSHIPS 2012Please keep this tag on at all times to ensure you have access to all areas in the arena.

Competitor

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LiteraturePrint layoutA rough guide to an editorial layout shows the combined use of photography and typography, which can be used for any gymnastic discipline. The front cover shows a consistency of the brand language and use of white space.

Using a gridTo keep the brand holistic throughout every application, a grid maybe created to ensure even the small clubs produce material that is consistent with all others.

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LiteratureReversed logoIn certain instances, a variety of colour may be required to help differentiate communication. The use of the motion graphic can be used to create an alternative graphic language. Good use of typographical weights should be utilised to create hierarchy.

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Kit applicationTeam kitThe kit application could work with the motion graphics or simple use of the colour palette.

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OnlineWebsiteThe website is a good example of the brand where all the brand elements are seen together. Use this as a guide to our holistic brand and the use of the graphic components.

Fans& major events

Gymnasts& parents

CoachesTeachers & volunteers

ClubsLeisure centres & schools

TechnicalInformation & judges

Regions& home countries

HomeMembers loginLive helpContact usShop online

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Events Disciplines BGTV Open

We are the UK National Governing Body for the sport of Gymnastics, dedicated to developing gymnasts, coaches and clubs across a range of disciplines.

What’s coming up

7–10 MarchGreat British GymFusion

16 MarchAcrobatic British Championships

25 MarchWomens Artistic – Espoir British Championships & Challenge Cup

BGTV Online

Bringing you the best gymnastics videos, interviews and events from the world of British Gymnastics.

Find

a Club

a Course

an Event or result

an Athlete

27 Apr 2012

TeamGym British Championships 2012 results

4 May 2012

Purvis takes all-around title at American Cup in Madison Square Garden

5 May 2012

Bangor to house largest gymnastics facility in Ireland

Latest news

18 Apr 2012

Burnley Olympian Craig Heap’s Golden memories revisited

Louis Smith: “I can go one better in London lorem ipsum”1 of 6

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@louissmith1989Thanks for all your support guys, English Champion on the pommel horse happy with that couldn’t have done it without your support #bigyear

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Fans& major events

Gymnasts& parents






Search

27 Apr 2012TeamGym British Championships 2012 results

4 May 2012Purvis takes all-around title at American Cup in Madison Square Garden

1 March 2012Driscoll on target for Olympic qualification

News

More news

Home News Photos Videos Social media

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Official event websiteBG events calendarOfficial results

Event overview

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British gymnasts in action

Men’s SeniorJohn SmithJim JonesBrett BlakePhil Marsh

Women’s SeniorKat DriscollEmma BuntonFaye SmithFatima Daybro

Men’s JuniorTed SmithJim JonesNed Kelly

Women’s JuniorKat DriscollEmma BuntonFaye SmithFatima Daybro

Men’s JuniorTed SmithJim JonesNed Kelly

Women’s JuniorKat DriscollEmma BuntonFaye SmithFatima Daybro

Home Fans & major events International events

Women’s Artistic Gymnastics European Championship


Event photos

More photos

Beth Tweddle: “My European dream come true”

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Follow @BGmediateam on Twitter

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Watch the action live on BGTV

Follow live scores on BG Score



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Search

Find

a Club

a Course

an Event or result

an Athlete

There are many gymnastics courses taking place in Britain. You can use the ‘Find a course’ tool to search for details on all coaching and judging courses and other courses/modules across the country.

You can also visit your regional website for a more detailed listing of regional courses.

Quick links

Discipline descriptionsCourse descriptionsBG course calendar The 2012 Men’s and Women’s

Artistic Championships is a blue ribbon event on the British Gymnastics calendar.

Click here to find out more about the event, including news, photos, videos and lorem ipsum.

What to expect

Find

Course name or code Type here

Region West Midlands

Discipline Women’s

Date May 2012

Type UKCC Level 1

Or search by choosing from the following fields

Home Coaches, teachers & volunteers Coaches

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OnlineWebsiteThe website is a good example of the brand where all the brand elements are seen together. Use this as a guide to our holistic brand and the use of the graphic components.

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ContactFor any assistance, queries or approvals, please contact Matt Connell, Head of Communications and Marketing:

E: [email protected]: +44 845 129 7 129

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british gymnastics brand guidelines 2012

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