brisson pma presentation
TRANSCRIPT
DeWitt Library Blog & VoiceThread Book
Reviews:
DeWitt Library Blog & VoiceThread Book
Reviews:
Presentation of Project, Marketing and Assessment Plan
Gail BrissonIST 613
Professor Megan OakleafApril, 2009
Presentation of Project, Marketing and Assessment Plan
Gail BrissonIST 613
Professor Megan OakleafApril, 2009
Project BackgroundProject Background
Requirement for IST 613: Planning, Marketing & Assessing Library Services.
Worked in Ithaca, NY with DeWitt Middle School librarian Joanne Church on establishing student VoiceThread book reviews on a new library blog (dewittlib.blogspot.com).
Requirement for IST 613: Planning, Marketing & Assessing Library Services.
Worked in Ithaca, NY with DeWitt Middle School librarian Joanne Church on establishing student VoiceThread book reviews on a new library blog (dewittlib.blogspot.com).
BackgroundBackgroundDeWitt Middle School serves
approximately 500 students in grades 6-8,
about 100 staff members.
The student body is economically and culturally diverse and includes a significant ESOL population.
DeWitt Middle School serves
approximately 500 students in grades 6-8,
about 100 staff members.
The student body is economically and culturally diverse and includes a significant ESOL population.
Goals & OutcomesGoals & Outcomes
Goal 1: To increase student and staff use of resources on the library website.
Outcome 1: By the end of the semester, blog traffic will increase by 15% and students and staff will be using the site to post book reviews and comments.
Goal 1: To increase student and staff use of resources on the library website.
Outcome 1: By the end of the semester, blog traffic will increase by 15% and students and staff will be using the site to post book reviews and comments.
Goal 2: To increase staff’s effective use of appropriate Web 2.0 tools in the classroom and build a school portfolio highlighting successful projects.
Outcome 2: By the end of the semester, at least 1 teacher will be have completed class projects ready to be embedded on the library website.
Goal 2: To increase staff’s effective use of appropriate Web 2.0 tools in the classroom and build a school portfolio highlighting successful projects.
Outcome 2: By the end of the semester, at least 1 teacher will be have completed class projects ready to be embedded on the library website.
Goal 3: To provide opportunities for students to gain information literacy skills by using Web 2.0 tools.
Outcome 3: Students will demonstrate an increase in familiarity with information literacy concepts and skills.
Goal 3: To provide opportunities for students to gain information literacy skills by using Web 2.0 tools.
Outcome 3: Students will demonstrate an increase in familiarity with information literacy concepts and skills.
Why VoiceThread book reviews and a blog?
Easy to use and update;
Address learning standards;
Showcase technology for staff;
Appeal to students;
Low-risk, low-cost project.
Articles about blogging and libraries suggest that:
Articles about blogging and libraries suggest that:blogs are most useful when centered around a specific purpose;
blogs effectively promote library services;
this generation of students expects to be able to participate in generating content, not just absorbing it.
blogs are most useful when centered around a specific purpose;
blogs effectively promote library services;
this generation of students expects to be able to participate in generating content, not just absorbing it.
User needs assessmentUser needs assessmentTime to add fresh content to the library’s website.
Blogs have become a popular publishing platform for quickly posting information and encouraging conversation.
New tools provide teachers with an opportunity to weave technology literacy into their curriculum.
A showcase for new tools and for student work.
Time to add fresh content to the library’s website.
Blogs have become a popular publishing platform for quickly posting information and encouraging conversation.
New tools provide teachers with an opportunity to weave technology literacy into their curriculum.
A showcase for new tools and for student work.
PlanningPlanningLindero Loves Books ( http://linderobooks.blogspot.com) as a model
VoiceThread: easy, fun, inexpensive, secure
The right blogging tool: edublogs vs blogspot
edublogs: no embedded content, only links.
blogspot: allows embedded content.
Lindero Loves Books ( http://linderobooks.blogspot.com) as a model
VoiceThread: easy, fun, inexpensive, secure
The right blogging tool: edublogs vs blogspot
edublogs: no embedded content, only links.
blogspot: allows embedded content.
MarketingMarketing
Target market: DeWitt students, staff, and families
Goals:
Develop awareness
Encourage use
Connect to learning standards
Encourage responsible digital citizenship
Target market: DeWitt students, staff, and families
Goals:
Develop awareness
Encourage use
Connect to learning standards
Encourage responsible digital citizenship
Key MessagesKey Messages
Staff: Connect to the curriculum--connect to your students @ the DeWitt library blog
Students: That book--love it? Hate it? Blog it!
Families: Connect to the benefits of blogging!
Staff: Connect to the curriculum--connect to your students @ the DeWitt library blog
Students: That book--love it? Hate it? Blog it!
Families: Connect to the benefits of blogging!
Promotional StrategiesPromotional Strategies
Promotional poster to be displayed
around school.
Brochure for parents
Table toppers for cafeteria
Bookmarks
Personalized flyers for teachers
Poster for
kickoff breakfast
AssessmentAssessment
How successful is our new service?
Strategies:
Online survey of students and staff
Interviews with students and staff
Assessment of information literacy skills
How successful is our new service?
Strategies:
Online survey of students and staff
Interviews with students and staff
Assessment of information literacy skills
Planning, Marketing, Assessment Cycle
Planning, Marketing, Assessment Cycle
Assessment results will help us determine what worked as well as what didn’t.
This will inform how the blog and book reviews develop next year.
Continuous planning, marketing and assessment offer the opportunity for continuous improvement.
Assessment results will help us determine what worked as well as what didn’t.
This will inform how the blog and book reviews develop next year.
Continuous planning, marketing and assessment offer the opportunity for continuous improvement.