bringing high-def precision to strategic analytics

Bringing High-Def Precision to Strategic Analytics

Data is everywhere and you have an overwhelming number of data points to collect, analyze, and track. Each digital action can be mapped onto dashboards that provide a wealth of tactical information—bounce rates, click-paths, and conversion rates to name a few. These metrics tell you the story of what your customers did, but fail to tell you the motives behind their decisions and behaviors. More often than not, Big Data raises more questions than provides answers.

Big Data has a Problem. YouEye has a Solution.

Precision by YouEye enables business leaders to dive deeper into their customer intelligence, by pinpointing critical opportunities for driving innovation, inspiring new ideas, and delivering the data you need to make truly informed decisions.

You need full, not partial visibility into the entire customer journey and marketplace when designing strategic initiatives. With Precision, you can take advantage of YouEye's advanced analytics and machine learning technologies to extract in-depth, on-demand insights, capturing vital nuances and uncovering your customers' true intentions. After all, your customers are more than data points, they are individuals.

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“YouEye delivered extremely valuable insights to us significantly faster and more cost-effectively than any other solution we’ve tried in the past. We’ll be leveraging their technology to ensure that we build products that our customers will absolutely love.”

D. Grabel, Sr. User Experience Manager at SeagateIncrease in Messaging Resonance

106% !

Decrease in Shopping Cart Abandonment

8%Increase in

Website Conversions

500%

Increase in Customer

Acquisition

33%

"

#

…

of buyers wish their hand lotion was also antiseptic

31%

#

…

of shoppers wish their favorite brands had rewards point programs

34%

#

…

of shoppers 24-32 would buy after-exercise skin care packages

58%

#

…

of buyers wish skin care product lines were tailored to seasonal weather

38%

INNOVATION PACKAGING

“YouEye allowed us to understand why customers behave as they do by capturing

and analyzing behavioral data that complements our analytics-based systems.”

Fred Jabbour, VP of Product at Spotsetter, acquired

by AppleAn Innovation Precision dashboard customized for a major CPG company, designed specifically to identify opportunities for new product development and optimizing packaging.

“With YouEye, we’ve been able to launch projects, make changes, assess the impact, and iterate in a matter of weeks rather than months. By delivering valuable insights at an unparalleled speed, YouEye has empowered us to improve our eCommerce site more efficiently than ever before.”

Bart Ons, Director eCommerce and Web Strategy at

T-Mobile

#

…Define Luxury

Leather Seats

4

1

SatNav 2

Dual-Temp Ctrl3Keyless Entry

5 Seat Warmer

Define Reliability

Lifetime Mileage

4

1

Maintenance Costs2

Brake Costs3

Service Package

#

…

#

…

of buyers prioritize luxury over eco-friendliness when purchasing

43%

#

…Define Ecofriendly

Electric

4

1

Hybrid 2

MPG Ratio3Diesel

OPPORTUNITY

A Brand Precision dashboard designed to help a major auto manufacturer assess which terms and concepts resonate most with both their customer base and the market as a whole, allowing them to prioritize their value proposition and create powerful messaging that drives customer engagement

Targeted Robust Insights with Measurable Impact

Each Precision is comprised of 20 key metrics tailored to illustrating the most critical moments in your customers’ journey, identifying how their behaviors and decisions drive your key business objectives. By leveraging advanced behavioral and sentiment analytics technology, Precision provides the deeper, explanatory insights that are missing from your current analytics suite. Precision also delivers automatically generated highlight reels of your customers’ feedback and behaviors, illustrating your customers’ experiences in a powerful and sharable medium.


“We discovered several big UI/UX misses that will help vastly improve the next mobile app. It learned an incredible amount about where users were struggling, and, surprisingly, what features we thought were only ‘nice to haves’ that they absolutely loved.”

Kelly Peterson, Sr. Strategy and Marketing Manager, ThirdLove

Five Different Precisions Bringing Strategic Data to Your Analytics

Oriented around the discovery and explanation of the underlying factors that impact your KPIs, YouEye's custom behavioral analytics solutions deliver actionable insights to improve performance.


• Transform the way you do business: create products that drive innovation, messaging that inspires, and flawless customer experiences.

• Capitalize on powerful, personalized insights at scale in an easy-to-understand, on-demand dashboard delivered straight to decision makers.

• Measure and optimize your performance in the market with on-demand customer feedback.

Brand

! "New

eCommerce Omnichannel Messaging Innovation

bringing high-def precision to strategic analytics

Data & Analytics