bringing fun back to the dating game
TRANSCRIPT
Bringing fun back to the
DATING GAME
Andres Susi
@Slush, 2.11.11
LET’S START WITH HARD FACTS
FACT #1
put yourpussycats
in action
Source: blog.okcupid.com
tweet this...
FACT #2
Source: blog.okcupid.com
1/10 REGULAR USERS
50% SINGLE
$4B GLOBALLYBIGGER THAN ONLINE PORN
...seriously
Adults
Internet users
Single adults in internet
Actual online dating users
3-4x GAP
WHY?
„What’s good for Homer doesn’t always work for social media generation
– they have different expectations“
Unknown author, 2011
Problem: NON-ENGAGINGDATING EXPERIENCE
Boring catalogues
Empty profiles
Solution: PLAYFUL DISCOVERYAddictive, Dynamic, Fun!
Relevant suggestions in ACTIVITY STREAM
Public launch May 2011
211k reg. users as of Oct 31
Open in 5 languages: RUS, ENG, EST, SR, PL
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
May '11
Jul '11
Sept '11
Dec '11F
Mar '12F
Jun '12F
Sept '12F
Dec '12F
Registered users
FLIRTIC TODAY...Rock’n’Roll mode on
15 people (incl. part time)
Seed round by Almaz Capital in June 2011
Flirtic was chosenas finalist @ Startup Showcase, Web2.0 Expo New York (Oct 10-13)
We are looking for:
Series A round of financing -1.5M EUR in Q1 2012
What’s next?
Cross-platform (SN / mobile)
Gamification platform
Expansion to US + other
Thank you!
Andres Susi CEO, co-founder
Email: [email protected]
@andressusi
Follow Flirtic on:
Facebook.com/flirtic
@Flirtic_com
Flirtic.tumblr.com