MARKETING SERVICES

Bring the talent of The Franklin Institute to your next Campaign

MARKETING SERVICES

We can provide our services to you in a number of ways:

Manage local marketing directors and monitor implementation of local marketing plans

Advise on media mix / flow chart / budget allocations

Advise on promotional partnerships / sponsorships and monitor ROI of 3rd party partnerships

Creative strategy / brand management / brand development

Broadcast Media Analysis / negotiation / placement / posting

Out of home media planning / negotiation / placement

Print media planning / negotiation / placement

Digital strategy / negotiation / placement

Social Media earned and paid executions / social listening and monitoring / analysis

Guerilla marketing strategy / execution

Exhibit booking and contract negotiation

Pricing strategy / competitive analysis

CONTACT INFORMATIONThe Franklin Institute is dedicated to the success of this program and will provide resources to assist your staff in operation. To access these resources, a website with educational materials, marketing dowcuments and more is available at www.fi.edu/es-marketing-services. If you would like a preview, contact me and I will send you a username and password.

Kara Callahan Director of Marketing and New Business Development

kcallahan@fi.edu 215.448.1139 www.fi.edu/exhibitservices

PRICE

Send us your RFP, RFQ, or call for a proposal

OVERVIEW

The Franklin Institute Marketing Services: can manage local marketing initiatives from top level strategy and analysis to on the ground guerilla marketing tactics.

We are comfortable working with local marketing teams in an advisory/supervisory role, or developing and executing comprehensive marketing plans directly.

Dead Sea Scrolls Exhibit