Marcin ChirowskiGlobal Head of SEO

HOW TO CREATE AN INTERNATIONAL BLOG TO BOOST YOUR SEO

@MarcinLondon / #BrightonSEO

Problem Solution

AGENDA:Pitfalls

Results

July-12 July-13 July-14 July-15 July-160

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

Unique Visitors trends / Organic Search Traf-fic

WHO ARE YOU?

+ 402%

+ 38%

+ 162%

+ 97%

@MarcinLondon / #BrightonSEO

/ PROBLEM

Static website with poor content

No fresh content

No social signals

No editorial process

STEP 1 / PLAN

Foundation:Who you are

Where you areWhere you want to

be@MarcinLondon / #BrightonSEO

STEP 2 / AUDIENCE

@MarcinLondon / #BrightonSEO

STEP 3 / CONTENT

@MarcinLondon

STEP 4 / PEOPLE

Who do you needSEO Ninja’sLocal CopywritersEditors / Designers

@MarcinLondon / #BrightonSEO

STEP 5 / BUILDING THE SYSTEM

“Marketing is not an event, but a process”Jay Conrad Levinson

@MarcinLondon / #BrightonSEO

STEP 6 / SCALING THE SYSTEM

@MarcinLondon / #BrightonSEO

MEASUREMENTSTEP 7 / TRACKING KPIs

@MarcinLondon / #BrightonSEO

MEASUREMENTCOMMON PITFALLS

@MarcinLondon / #BrightonSEO

Lack of long term commitment

Lack of results leads to low internal buy-in

RESULTS

@MarcinLondon / #BrightonSEO

ArticlesGlobal 652Germany 403France 432Italy 514Japan 450Mexico 406Saudi 245Russia 199Spain 133Korea 227Thailand 262Taiwan 27

Total: 3950

TAKE ACTION

Create a blog

What action you are going to take?

Create persona profiles

Introduce procedures

Talk to Marcin afterwards ; )

@MarcinLondon / #BrightonSEO Thanks!