bridge, the last spring-summer collection 2013 signed by helen seward

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Marked by romantic sensuality, retro charm and contemporary gracefulness get together to define the image of next season: the look wriggles out of any pre-established pattern in order to face modernity with rational perception in a nonchalant, unpredictable manner.British-like runways and eclectic atmospheres celebrate a type of timeless elegance for both men and women. The Bridge woman decides when and how she moves, turns her eyes to the 1930’s to live a new femininity, which is intangible, secret, enigmatic, timeless, and made of hidden details, but also of accessories which never go unnoticed. She is a woman that perfectly knows when and how to lay her cards on the table, and does so with smartness, dexterity and strategy, just like when playing bridge. The man squares up to and takes part in the game with a similarly mysterious and polyvalent style. In his refined simplicity, he is bewitching and enchanting, shifting from naive tones to marked positions, in full possession of his own physicality. Haircuts are austere and precise in style blending with soft waves and velvety shades to frame an inebriating beauty of strong character.

TRANSCRIPT

Page 1: Bridge, the last spring-summer collection 2013 signed by Helen Seward
Page 2: Bridge, the last spring-summer collection 2013 signed by Helen Seward

Marked by romantic sensuality, retro charm and contemporary gracefulness get together to define the image of next season.

British-like runways and eclectic atmospheres celebrate a type of timeless elegance for both men and women.

BETWEEN DREAM AND LUXORY…

Page 3: Bridge, the last spring-summer collection 2013 signed by Helen Seward

The Bridge woman decides when and how

she moves, turns her eyes to the 1930’s to live a new femininity, which is intangible, secret, enigmatic, timeless, and made of hidden details, but also of accessories which never go unnoticed. She is a woman that perfectly knows when and how to lay her cards on the table, and does so with smartness, dexterity and strategy, just like when playing bridge.

The man squares up to and takes part in the

game with a similarly mysterious and polyvalent style. In his refined simplicity, he is bewitching and enchanting, shifting from naive tones to marked positions, in full possession of his own physicality.

A NEW SEDUCTION…

Page 4: Bridge, the last spring-summer collection 2013 signed by Helen Seward

Haircuts are austere and

precise in style blending with soft waves and velvety shades to frame an inebriating beauty of strong character.

The look wriggles out of any

pre-established pattern in order to face modernity with rational perception in a nonchalant, unpredictable manner.

MAKES ITS WAY!

Page 5: Bridge, the last spring-summer collection 2013 signed by Helen Seward

Tidiness and style will rule the runways next season.

Men and women devote all their time to themselves, a narcissist

approach, with total freedom of movement, marked by modernity in

which fair play, talent and strategy dictate the style codes, something similar to what happened in the Bridge years. A neutral base (mostly sand or beige) will be the starting point to create combinations among garments with simplicity and lightness. In order to feel a «diva» on the crest of the wave…

STYLE THE CODE

Page 6: Bridge, the last spring-summer collection 2013 signed by Helen Seward

Lover of pleasure and risk, man flaunts an impeccable look.

He courageously plays with contrasts and paradigms of style; he adapts his own multitasking personality to the times, showing off elegance in luxurious details.

On the other hand, for woman who can’t

see the time to wear all charm novelties, a flow of precious refinement is here to stay.

STYLE THE CODE

Page 7: Bridge, the last spring-summer collection 2013 signed by Helen Seward

THE HAIRSTYLES…

Ginger KISS Lord of GAMES Rumba BEAT

Blond SHIVER

Page 8: Bridge, the last spring-summer collection 2013 signed by Helen Seward

Ginger KISS

In a subtle game that combines irony and sensuality, a practical haircut for the bold woman who is conscious of and used to being called into play, who can choose her own style.

Perfection blended with liberty components contributes to making woman even more seductive.

The Haircut: nape and side areas cut very short and combined with clean hairlines contribute to highlighting the top, which, in turn, has been lightened by layering the lengths to provide more movement and volume.

Page 9: Bridge, the last spring-summer collection 2013 signed by Helen Seward

Blond SHIVER

A haircut suitable for refined and elegant woman who wants to enhance her own femininity, carrying a completely retro splendor. An escape from everyday stress for allowing oneself a luxury pause.

Haircut: inspired by a bob haircut style with longer sides, it enhances neck and shoulders, softens the face and disguises any imperfections, giving an aura of mystery to the person sporting this haircut.

With a type of texturing that adds lightness and movement to hair, this haircut can be customized according to a customers’ needs.

Page 10: Bridge, the last spring-summer collection 2013 signed by Helen Seward

1G

Rumba BEAT

A sparkling, warm, summery jolt suitable for the

extravagant woman who loves sporting different

looks without hiding her most whimsical and pert side, which is here inspired by bold curls full of vitality and dynamism.

Haircut: characterized by a well-defined layered haircut with an oval-shaped edge and a soft, supple forelock, it frames the face sinuously, enabling manifold, versatile and flexible styling depending on the daily mood.

Page 11: Bridge, the last spring-summer collection 2013 signed by Helen Seward

1G

Lord of GAMES

Unpredictable conjurer also when dealing with hair, he plays with a ruffled hair look or neat hair, arranged in soft and sensual waves that give a very charming retrò appearance.

Haircut: on the sides, hair does not require shaving, but it must be cut very short and must have a clean line, longer on the top in order to creatively model the forelock according to the styling desired.

Page 12: Bridge, the last spring-summer collection 2013 signed by Helen Seward

Make Up

• Poppy red, sensual and warm, rages the summer scene in combination with a rigorously matching make-up.

• Nude lips, slightly shiny and sensually pearly, will

produce an incomparable effect thanks to the subtle plays of light and shade on the eyes, enhancing timeless retrò femininity.

• Dreamy eyes wearing sophisticated black eyeliner and iridescent moon powder in the internal angles of the eyes give light to the face.

• A multicolor ballerina look with punk and fluo

accents finally becomes the ideal occasion for those women called to face the “urban jungle” with fighting spirit: metropolitan reverberations that do not go unobserved.

Page 13: Bridge, the last spring-summer collection 2013 signed by Helen Seward

Thank you!