Optify Confidential

TM

Optify Confidential 04/11/2023

Your Money or Your Life: 6 RulesSeptember 2011

Optify Confidential 2

Who is this Guy?

• McKinsey & Company• Startups: PointCast, When.com• Austin Ventures, Madrona Venture Group• Microsoft• Optify

Optify Confidential

Today’s Entrepreneur: Lots of Options, Even More Questions

? Should I raise angel or venture capital?

? When and how do I get liquidity??Should I join an

“accelerator”?

?How do I get the best VC terms and valuation?

04/11/2023 Page 3

“All I ask is the chance to prove that money doesn’t make me happy.”

-Spike Mulligan

Optify Confidential

VC Rule #1: The Most Important Day

» Entrepreneur: The day you release your product / service

» VC: The day you run out of money (OOC)

Page 4

Optify Confidential

VC Rule #2: Swing for the Fences

» Entrepreneur: All your eggs in one basket» VC: Lots of eggs, lots of baskets

Page 5

Optify Confidential

VC Rule #3: Scale Up» Entrepreneur: When you’re ready (Lean Startup)» VC: When you have the money

Page 6

Optify Confidential

VC Rule #4: Return on Investment» Entrepreneur: Set for life» VC: “You can’t eat IRR”

Page 7

Optify Confidential

VC Rule #5: Liquidity» Entrepreneur: As soon as possible» VC: When we say so

Page 8

Optify Confidential

VC Rule #6: Companies» Entrepreneur: People, products, culture, legacy» VC: Return on investment

Page 9

Optify Confidential

Raising Money = Long Term Relationship

Page 10

Bar / Prospecting•1st Meeting

Date / Opportunities•Partner Meeting

Engagement / Negotiating• Term Sheet

Wedding / Closed!• Funded

Optify Confidential

Words of Wisdom

“What’s the use of happiness? It can’t buy you money!”

-Henny Youngman

“Speed is irrelevant if you are going in the wrong direction.”

-M Ghandi

Page 11

Optify Confidential

710 2nd AvenueSuite 840Seattle, WA 98104t: 1.206.388.4234f: 1.206.787.1410http://www.optify.net

TM

Brian Goffman, CEO & Co-Founderbrian@optify.net

Page 12