Ideas Are What’s Scarce

@glennkelman

What Do You Wish There Was?

What Do You Wish There Was?

• Burrito-ordering system• Activity-suggester• Flickr 2.0• Wikipedia goggles with Twitter feed • Sent-items time-line for my whole life• Health care outcomes data warehouse• Gatekeeper for partial software deployments

Write What You Know…

What Won’t Your Boss Let You Do?

What Will You Enjoy Doing?

Does It Make You Nervous?

Why Not Do the Big Thing?

Wave a Magic Wand

Build Off One Another’s Ideas

No Ideas But in Things

Living-Room Focus Groups

• Identify problems• Present ideas• Include women

Let Yourself Get Lucky

Please Yourself First

Delight the First User

What’s the Killer Application?

• iPhone: web browsing• Plumtree: gadgets• Redfin: map• Facebook: photos

Make Your Lies Come True

The Seven Deadly Sins

Write the Press Release

Give the Sales Pitch

Stop Talking About the Business Model

Consumer Enterprise

• MyYahoo• Facebook• Twitter

Old Industries

• Uber• BankSimple• WeatherBill• Redfin

Same Thing, Different Platform

• Ad networks, on mobile• CRM or ERP, in the cloud• Games, on social

Good Ideas Gone Bad

• MySpace Facebook• Dodgeball Foursquare• Yahoo Google• Real Spotify

“XYZ Killer”

• TripAdvisor killer• VRBO killer• Angie’s List killer• HouseValues killer

Take Stopping Out of the Equation

It’s Not a Marketing Problem

Make Up a Myth Later

When You Lose, Lose Nothing