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TRANSCRIPT
SELLER STATS & TRENDS
SOURCES: CNNMONEY, NATIONAL ASSOCIATION OF REALTORS®, THE WALL STREET JOURNAL
Brian Buffini’s Real Estate Report PAGE 6
ROI ON HIGH-END HOME-IMPROVEMENT PROJECTS:
Siding replacement 79.3% Garage-door replacement 75.2%
Window replacement 71.2%Deck addition 59.7%
Major kitchen remodel 59.7%Bathroom remodel 58.3%
Roofing replacement 56.7%Garage addition 54.7%
Master suite addition 52.1%
ACCORDING TO THE PROFESSIONALS, THE BIGGEST PAYOFFS WHEN SELLING ARE:
Fixing electrical & plumbing problems
The average homeowner lives in their home for
9 years
25% reduced it once
17% reduced it twice
40% did not reduce
18% reduced it three or more times
Sellers moved to a new home a median of
19 miles awayOn average, sellers homes sold for
95% of the listing price
29% of sellers bought a similarly-sized home
46% traded up
25% traded down
SELLERS’ PRICE REDUCTIONS:
62%
of sellers purchased a newer home
93% of sellers had their home
advertised online
91% listed it in the MLS Cleaning/
decluttering
Brightening
CONSUMER CONFIDENCE
Brian Buffini’s Real Estate Report PAGE 7
SOURCES: FANNIE MAE, GALLUP, HOUSINGWIRE, MACARTHUR FOUNDATION, MARKETWATCH, PULTEGROUP, INC., RISMEDIA
WHY THEY THINK NOW IS A GOOD TIME TO BUY: WHY CONSUMERS THINK NOW IS A GOOD TIME TO SELL:
low home prices
the housing market
people are looking to buy
low home prices & interest rates
low interest rates
of renters feel that owning makes the most financial sense
40% of consumers believe now is
a good time to sell a home, the highest percentage since June 2010 (up 16% from May 2012)
82%
of agents feel that now is a good time to sell
76%
of consumers believe now is a good time to buy
71% of homeowners say their housing experience is “very
positive,” compared to only 34% of renters
49% of renters 18-34 are
renting to make themselves financially ready to own
6 to 12 months The length of time the typical consumer thinks about buying or selling a home before becoming active in the market
65%
of renters between the ages of 18 and 34 who make above $50,000/year intend to buy a home
n Safety
n Economic well-being of neighborhoods & communities
n Children’s ability to do well in school
n Individual & family financial security
n Mental & physical health
POSITIVE IMPACTS CONSUMERS BELIEVE HOUSING STABILITY WILL HAVE ON THE COMMUNITY:
TODAY’S REAL ESTATE PROFESSIONAL
Brian Buffini’s Real Estate Report PAGE 8
TOP FEATURES ON AN AGENT’S WEBSITE:
In 2012, Buffini & Company One2One Coaching™ Members
EARNED AN AVERAGE GROSS COMMISSION OF
$224,454
WHAT TODAY’S SELLER WANTS HELP WITH:
n Selling within a specific timeframe
n Marketing the home to potential buyers
n Pricing the home competitively
n Finding ways to fix it up to sell it for more
n Negotiating and dealing with buyers
n Preparing for settlement
AGENTS’ PREFERRED METHODS OF COMMUNICATION WITH CLIENTS:
n Property listings
n Home buying and selling information
n Mortgage or financial calculators
n Link to their company’s website
n Community information
26% Instant
message
28% Mail
74% Text
90% Phone
92% Email
TOP 5 WEBSITES WHERE AGENTS PLACE LISTINGS:
REALTOR.com (85%)
Company’s website (82%)
Local MLS websites (67%)
Personal website (51%)
Local REALTOR® association website (38%)
In 2012, the median income of a sales agent was $40,700
of agents have a website
have a real estate blog
use social media
74% of agents feel the real estate
profession will grow in the next five years
87%
of agents are homeowners
The average agent had one transaction side involving a foreclosure and one involving a short sale
70%
12%56%
70%
12%56%
70%
12%56%
50,000
100,000
150,000
200,000
$250,000
SOURCES: BUFFINI & COMPANY, HOUSINGWIRE, NATIONAL ASSOCIATION OF REALTORS®
WHY WORKING BY REFERRAL WORKS
Brian Buffini’s Real Estate Report PAGE 9
SOURCES: BUFFINI & COMPANY, NATIONAL ASSOCIATION OF REALTORS®, THE NIELSEN COMPANY
“There is no lead more powerful than one referred from someone you know—someone who knows you, trusts you and will put their name to you.”
—Brian Buffini
The typical agent earned
21% of their business from repeat clients and
21% through referrals from past clients
of agents generate more than 50% of their business from repeat clients
of agents get more than 50% of their business from referrals from past clients
65% of agents get no business from open houses
24% get less than 10% from open houses
90% of buyers and 84% of sellers would use their agent again or recommend him/her to others
HOW MANY INQUIRIES AGENTS RECEIVE FROM WEBSITES:
92% of consumers trust recommendations from friends and family above all other forms of advertising
28%
34%
9% 8%4% 5%
13%
1-5none 6-10 11-20 21-50 51-100 100+
40% of buyers were referred
to their agent by a friend, neighbor or relative
38% of sellers found their
agent through a referral from friends or family