brent csutoras

Brent Csutoras

#SEJSummit@BrentCsutoras


We're looking forward to continuing our experiment with reddit advertising -- In less than a month we're seeing better responses, statistics and engagement from the reddit community. We're looking forward to making more of an investment going forward.

- Director Social Media & Audience Engagement


The response we received was everything we could have asked for and more.

- Sr. Director of MarketingiCrossing

Designed for Reddit Connects their Brand with Redditors Uses Self Post format /r/finance/


Stayed involved the entire time Light hearted / humor


Delivered (personally)



And at the end of the day, we obviously hope you end up picking Transamerica. But if you are at least able to walk away and make a better, informed decision, that’s really the

win, because financial literacy is so low across the board.


We want to go towards that captive audience and just kind of have them be a mini-focus group in terms of what they wanna know

about financial terms and how can we help.

• Brand Awareness• Content Ideas (beyond reddit)• Direct customer engagement• Focus Group Feedback• Articles / Links



Designed for Reddit Uses Self Post format

If you could have one thing from Amazon, what would it be?

Peaks User Interest Engaged & Friendly


Within hours of topping the front page, the story of our Nissan/Amazon partnership showed up across more than 150 articles in 30 countries.


The story quickly became the #1 trending topic on Reddit. Even Jerry Seinfeld took a break from his “Ask Me Anything” to comment, wondering if the box was real or a hoax? The story leaped from Reddit and spread across the rest of the internet… The campaign was covered in 35 countries and on 5 continents making it a story that was almost as big as the box itself.


• Brand Awareness• Direct customer engagement• Articles / Links• Awards (Shorty)


Set Their AMA Direction Linked to Resources Updated Post


Engaged Personable 7,800+ Comments


Brand Awareness Direct customer engagement Articles / Links


3Takeaways1. Reddit is Valuable

2. Cater to Reddit

3. Stay Engaged


Identify the right people to run your campaign (or AMA) Review Similar campaigns to see what worked and failed Be genuine, transparent, and engaged (through entire campaign) Embrace tough questions Identify the right Subreddit and Target Audience Create your campaign for Redditors

Know the right format for your audience

Resources


http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823 http://www.slideshare.net/reddit/reddit-ads-2014 https://www.reddit.com/wiki/brandiquette (@happysquid) http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership http://www.slideshare.net/Sonic-Boom/state-of-public-discourse http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/ http://www.reddit.com/comments/1q1ke7/thank_you_reddit/ http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_from/ http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_a/ http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_me/ http://www.searchenginejournal.com/

http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823

http://www.slideshare.net/reddit/reddit-ads-2014

https://www.reddit.com/wiki/brandiquette

http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership

http://www.slideshare.net/Sonic-Boom/state-of-public-discourse

http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit

http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/

http://www.reddit.com/comments/1q1ke7/thank_you_reddit/

http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_from/

http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_a/

http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama

http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_me/

http://www.searchenginejournal.com/

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