breakthrough to freedom

7/21/2019 Breakthrough to Freedom

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Breaking Through to

Ultimate Freedom

Veni, Vidi, Visa: The Julius Caesar

Battle Plan for Success

David Shiang

ick !cCulloch

"ntre#reneur Solutions $nc%



What We Will Cover◦ Your Unique Value Proposition

◦ Stop Trading Time for Money

◦ Leveraging Timeless Myths

◦ Why You Need to e a Pu!lished "uthor◦ #nventing #rresisti!le $%ers

" Spe&ial $%er

The Se&ret #nside the '()** +nvelope



,avid Shiang◦ -*. years e/perien&e in &oa&hing0 &onsulting0 information

te&hnology0 mar1eting0 edu&ation

◦ egan &onsulting on #nternet strategy in (223

◦ 4ormer VP at 4ortune 5** Private Company and VP Mar1eting

for several te&hnology start6ups◦ M#T grad0 7ellogg8North9estern Masters in Mar1eting0

,anforth 4ello9 in +nglish Ph, program at UC er1eley

◦ Taught !y Phil 7otler0 :ay "!raham0 ;ary en&ivenga0 PerryMarshall0 ,an 7ennedy0 :a&1 Can<eld0 Ted Ni&holas0 Steve=arrison0 others >

◦

Presenter at The Billionaire Experience with George Ross andother &onferen&es

◦ "uthor0 spea1er0 trainer



?i&1 M&Cullo&h



Visibility Your Message is the

7ey to Your Su&&ess◦ People need to <nd you

Who is your TargetMar1et@

Why should you !e apu!lished author@



Credibility WhatAs your story@ =o9 are you unique@ =o9 &an you use

mythology to persuadepeople to Boin yourtri!eD@

The story of the LasVegas ta!le rush



Money, Success,Infuence, Fame

What do you o%er thatothers desire@

=o9 do you &reateirresisti!le o%ers@

=o9 &an you Stop Trading Time for Money@

Why do people !uy fromyou@



Julia RobertsE #Am giving a&ting lessons atmy houseF WeAll have a lot of funF "re youinterested@D

Tiger WoodsE #Am o%ering private golflessonsF Wanna Boin me > and party 9ithmy entourage after9ards@D

Warren BufettE # 9ill tea&h you ho9 to

invest li1e meF #Ave done a pretty good Bo!F,o you 9ant to sign up@D



=o9 do you a&hieve the stature and

&redi!ility of a :ulia ?o!erts0 Tiger Woods0 orWarren u%ett > in your &hosen <eld@



Messaging and Communi&ations Target Mar1ets ;etting the Word $ut

#rresisti!le $%ers

Marketing: the right ofer at the right priceto the right person at the right time



e&ause the purpose of !usiness is to &reatea &ustomer0 the !usiness enterprise has

t9o66and only t9o66!asi& fun&tionsEmar1eting and innovationF Mar1eting andinnovation produ&e resultsG all the rest are&ostsF Mar1eting is the distinguishing0 unique

fun&tion of the !usinessFD6 Peter ,ru&1er



T9o Choi&es◦ ,o it Yourself

◦ ;et =elp

7ey Huestions◦ =o9 fast do you 9ant to go@

◦ What resour&es are at your disposal@

◦ ,o you 9ant someone to sho9 you e/pert tips0

proven short&uts0 and ho9 to get 9or1 done forpennies on the dollar@

◦ #s going it aloneD or trial and errorD the !estmethod@



Risk Reversal

Unique Selling Proposition

Host-Parasite Relationships

Leveraging Hidden Assets Referral Marketing

Testing

– “Let the arket de!ide"

#du!ation



Si$ Prin!iples of %nfluen!e

&' (etting a (ood )eal*' Authorit+

,' onsisten!+

.' Liking

/' Re!ipro!it+

0' S!ar!it+

1' So!ial Proof



Neuromar1eting◦ rain s&ien&e is

revealing ne9 insightsinto human !ehavior

and the importan&e ofemotion

◦ Logi& alone does nota&&ount for our a&tions



Selling 9ith Stories◦ The art and s&ien&e of

getting your messageto sti&1D

◦

Com!ining the an&ient9ith the modern

◦ We are story6drivenfrom !irth

◦ The heroAs BourneyD



Setting you up 9ith a foundation forsu&&essF

◦ ronIeE rea1through MessagingD Teleseminar

&onsists of si/ J*6min modulesF #n&ludes time forHK"F

◦ SilverE "!ove plus private dis&overy and e/ploration&all0 private (6( &oa&hing &alls J0 &ritique of 9e!siteand mar1eting materials

◦ ;oldE "!ove plus Private (6( V#P day0 unlimited emailsupport0 emergen&y phone support0 We!site uilt9ith YouD



$ptional Servi&es◦ Content development and mar1eting Copy9riting

+mail autoresponder series

We!site o9 and ar&hite&ture More

◦ "uthoring ;host9riting

Pu!lishing assistan&e

+diting

◦ Coa&hing and Consulting



◦ +ntrepreneurs◦ +mployees

◦ "uthors0 spea1ers0 pu!lishers

◦ Coa&hes and &onsultants

◦ "nyone see1ing more in&ome◦ People 9ho 9ant to ride the te&hnology 9ave of

the future

◦

People 9ho 9ant to a&hieve su&&ess faster◦ People 9ho are stu&1D and 9ant a helping hand



rea1through J*6minute teleseminar8group&oa&hing &alls

Covers all the !asi&s for su&&ess◦ =o9 to &raft your message for ma/imum results

◦

The easiest and most lu&rative mar1ets to penetrate◦ Short&uts0 tips0 and ta&ti&s

◦ 7ey mista1es to avoid at all &osts Time for individual HK" on ea&h &all J 9ee1s MP- ?e&ordings Valua!le !onuses ValueE '22OF You pay only '53O



ronIe pa&1age PLUSE◦ Private ,is&overy and +/ploration Call 2* min to

revie9 your am!itions0 goals and providestrategi& dire&tion

◦ Wee1ly private (6( &oa&hing &alls J* min◦ Critique of 9e!site and8or mar1eting materials

◦ 9ee1s

◦ Valua!le !onuses

◦

ValueE '3022OF You pay only '5032O

◦ Only 5 Silver ackages !vaila"le



Silver pa&1age PLUSE◦ Personal V#P (6( Coa&hing ,ay online or lo&ation T,

◦ Unlimited email support

◦ +mergen&y phone support

◦

We!site uilt 9ith YouD Q you supply &ontent for anS+$6optimiIed 9e!site !uilt on a sele&ted Wordpresstemplate

◦ (5 9ee1s

◦ Valua!le !onuses

◦ ValueE '(3022OF You pay only '3022OF

◦ Only # Gol$ ackages !vaila"le



◦ ronIeE 4ull refund 9ithin -* days of orderF You1eep all the !onuses re&eived to dateF

◦

Silver and ;oldE #f you de&ide not to &ontinue 9iththe program t9o6thirds of the 9ay into the 2* min,is&overy and +/ploration Call0 you 9ill re&eive afull refundF You 1eep all the !onuses re&eived todateF $n the &all0 9e 9ill revie9 a questionnaire

you &omplete in advan&eF This is not a shootfrom the lipD &oa&hing &allF

◦ What &ould !e fairer@



ronIe◦ '53O $ne6Time

Silver◦ '(022O $ne6Time or - Monthly #nstallments of 'O3O

◦ ) Pa&1ages "vaila!le

;old◦ '3022O $ne6Time or ) Monthly #nstallments of '(0*2O

◦ - Pa&1ages "vaila!le

;o =ere for ,etails and to $rder

///////////



onuses for all 9ho order◦ +6&opies of t9o &lassi& mar1eting 9or1s that all

mar1eters should 1no9 a!outF $ne has sold for morethan '** in hard&opyF oth are yours at no &hargeR

4ast "&tion ,is&ount

◦ Ta1e '-** o% Silver $ne6Time Payment or ')** o%;old $ne6Time Payment

◦ Must order 9ithin 53 hoursF

;o =ere for ,etails and to $rder

//////////



This is not a get6ri&h qui&1 program li1e so manyothers youAve heard a!outF =ey0 9eAve all !eenthereF #f you e/pe&t '( million in your !an1 a&&ounttomorro90 please leaveF

To !e su&&essful on the #nternet0 you need toE◦ Sele&t an area 9here !uyers alrea$y exist ◦ e&ome a visi!le leader in your &hosen <eld

◦ Understand your target mar1et and get in front of them

◦ $%er produ&ts or servi&es that people 9ant to !uy

◦ Ma1e it easy for people to do !usiness 9ith you

◦ Live 9ith passion You ,$ N$T need te&hnology or &opy9riting s1illsF

$utsour&ing help is availa!leF



Selected Testimonials

I have only praise for David as a coach. If I am not his most difficult student, I believe I am a close second. David definitely has patience and an ability to dig andsort out valuable tidbits from the student, leading to a successful result. I am happythat David is my coach.

Ralph Haak, Professional Engineer, Tucson, !

I am pleased that David responds to emails in bet"een coaching sessions becausesometimes there is some thought or false conclusion I have dra"n that "ill hold me back in getting to "here I "ant to be before the ne#t coaching session. $ettingtimely responses from David helps me to keep moving for"ard during the time bet"een calls.

Diane %chuster, Investor, &ary, '&

◦ !%% coaching st&$ents have eval&ate$ 'avi$ with the ()G(ESTrating * +signi,cantly "etter than other coaches-



Ted Ni&holasA '(0)** Se&ret of Su&&essDs&ri!!led on a pie&e of paper stu%ed insidean envelope



Whatever you 9ant in life0 Bust "S7 for itRD



Huestions@

breakthrough to freedom

Documents

vp marketing

right offer

right person

right timebecause

right price

unique function

julia roberts

tiger woods