breakthrough thinking on creativity and innovation
TRANSCRIPT
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Tips on Breakthrough Thinking
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Creativity can be taught, nurtured and enhanced
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“Creativity is the power to connect the seemingly
unconnected”
-William Plomer
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Matthew May’s Books
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Elegant simplicity
Beautiful imperfection
Effortless effectiveness
Shibumi
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Shibumi’s 7 Habits of the Highly Creative
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Emphasizing the disciplines
of restraint, exclusion, and
omission
Koko (Austerity)
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Refrain from adding what is
NOT absolutely
necessary in the first place
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“Innovation is not about
saying yes to everything.
It’s about saying NO to all but
the most crucial features.”
- Steve Jobs
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• You are donor unless you opt out
• 4X participation over US
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• No physical branches
• Most highly recommended bank in UK
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Beauty and utility need
not be overstated
Kanso (simplicity)
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Eliminate what doesn’t
matter to make more
room for what does
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Simplicity …
The achievement of maximum effect with minimum means
-Dr. Koichi Kawana
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• Hide complexity from user
• User interface … pick it up and use it
Apple iPad
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“ I wouldn’t give a fig for simplicity on this side of
complexity, but I would give my life for simplicity on other side
of complexity” - Oliver Wendell Holmes, Jr
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“Perfection is achieved NOT when there is
nothing left to add, but when there is nothing
left to take away”
- Antoine de Saint Exupery
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Balance between being of nature
yet distinct
from it
Shizen (naturalness)
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Before taking action, look for
naturally occurring
patterns and rhythms, and
construct your ideas to fit them
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• The busier a street, the safer it becomes
• Mixed use means must slow down, use intelligence
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“Creativity is just connecting things”
- Steve Jobs
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Power of suggestion exalted as authentic creation
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Leave something to
the imagination by
limiting information
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• Limiting information seduces viewer
• Tantalizing suggestion over exactitude
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• Demonstrated once in Janurary 2007
• No more information until it went on sale in June 2007
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Incomplete renderings … …goal is to
create viewer
collaboration
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Appreciate the beauty of natural
imperfection… Leave the door
open for others to co-create with
you
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Seek a philosophy and a process that
fosters personal collaboration
between
Your team
Clients
And their customers
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• Target Gen Y customers
• Toyota dropped hundreds of standard options allowing customers to maximize customization
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In active calm and tranquility
one finds essence of
creative energy
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Learn to quiet your mind; designate a
time and place for creative
solitude
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• Study of Buddhist meditation
• Abnormally high gamma brainwaves (which proceed aha! moments)
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“Stand still when the hippos charge”
-Boyd Matson
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Doing something isn’t always better than doing
nothing
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Transcending the ordinary
and conventional
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Re-energize your creativity by
taking regular ‘timeouts’ every
90 minutes
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• Tony Schwartz use of ‘pulse’ method in his writing
• First book took 12 months, 10 hours day
• Second book, using 3 90 minute segments per day, took less than 6 months
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“Best new year’s
resolution? A stop doing
list”
-Jim Collins
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• Ingenuity in craft
• Pursuit of perfection
• Rhythm of fit
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• Companies don’t
innovate, people do
• Simple question … is
there a better way?
• No challenge, no
creativity
• Whatever your work,
make it your art
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• Ingenuity is starting
point, perfection the
vector
• Focus on chasing, not
achieving perfection
• No best, only better
• Discipline of big leap
through small steps
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• System thinking …
understand context,
cause and effect
• Find and fit rhythm
of change
happening around
us, in larger context
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Final thoughts
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Practice and nurture your creative skill
strengths
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About Dr. Schoultz
Dr. Schoultz has thirty five years of business development, marketing, technology, and business operations experience.
He served as VP / President of Distribution Technologies, a company he helped to found and grow to a 700 M + / year market leader.
Dr. Schoultz Ph. D. is from the University of Virginia.
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Thank You !
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• Twitter: mikeschoultz