breakout e: do your brand justice: relaunching the world development movement. brand development...
TRANSCRIPT
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Do your brand justice: Relaunching the World Development Movement
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How long should a brand process take?How much research do we need to do?
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How long should a brand process take?How much research do we need to do?Who do we ask for their input?
weareneo.com
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How long should a brand process take?How much research do we need to do?Who do we ask for their input?When do we tell others what’s happening?
weareneo.com
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How long should a brand process take?How much research do we need to do?Who do we ask for their input?When do we tell others what’s happening?How much can we do in-house?
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How long should a brand process take?How much research do we need to do?Who do we ask for their input?When do we tell others what’s happening?How much can we do in-house?What do we really need to pay for?
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New leadership
Organisational frustration
A changing landscape
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Concept 2
“Since many of today’s best-known manufacturers no longer produce products and advertise them, but rather buy products and “brand” them, these companies are forever on the prowl for creative new ways to build and strengthen their brand images.”
Brand process
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Concept 2
Brand process
“Personally I don’t mind the Panorama globe.”
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How long should a brand process take?How much research do we need to do?
weareneo.com
26
How long should a brand process take?How much research do we need to do?Who do we ask for their input?
weareneo.com
26
How long should a brand process take?How much research do we need to do?Who do we ask for their input?When do we tell others what’s happening?
weareneo.com
26
How long should a brand process take?How much research do we need to do?Who do we ask for their input?When do we tell others what’s happening?How much can we do in-house?
weareneo.com
26
How long should a brand process take?How much research do we need to do?Who do we ask for their input?When do we tell others what’s happening?How much can we do in-house?What do we really need to pay for?
weareneo.com
Tailor the process
Don’t fake a deadline
Find what matters & hold on to it
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