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  • 8/14/2019 Breakfast With Dave 121409

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    David A. Rosenberg December 14, 2009Chief Economist & Strategist Economic [email protected]+ 1 416 681 8919

    MARKET MUSINGS & DATA DECIPHERING

    Breakfast with DaveWHILE YOU WERE SLEEPING

    IN THIS ISSUE

    While you were sleeping economic data overseasleft much to be desired

    Frugality them far fromover, in fact, it has justbegun

    The next wave ofinstability sovereigndebt

    The blame game inPresident Obamas latestweekly address, heblames the banks forluring borrowers into themyriad of products during

    the credit bubble

    Why we see the Bank ofCanada not raising ratesfor a very long time

    A second look at U.S.retail sales overall, the

    level of retail sales is stillon a downward path

    U.S. consumer sentimentimproves, but still very low

    No capitulation! For everydollar the public invests inequities, it puts in twodollars into bonds

    Major shift in attitudestowards housing too

    The taxman! The U.S.government is becoming

    increasingly creative in itsquest to raise money tofund its fiscalinterventions

    Utility in utilities

    Could Q4 U.S. real GDPgrowth come in at 5%?

    Equities for the most part are bid, and so are government bond markets. The

    U.S. dollar is a tad off this morning, and commodities, for the most part, are

    firmer. Helping on the risk front was the news that Abu Dhabi will step in to save

    Dubai Worlds debt problems.

    However, the economic data from overseas left much to be desired. While the

    Japanese Tankan business sentiment index improved in Q4 (up nine points, to

    -24), it remains deeply in negative terrain and came in well below expected.

    Japanese businesses said they still intend on slashing capex in the next threemonths. (Not only that, but consumer confidence dropped in November for the

    first time in 11 months.) Japanese businesses also said they intend to slash

    capital spending. This is still happening after the countrys credit bank asset

    bubble burst nearly two decades ago.

    Eurozone October industrial production fell 0.6% MoM, and in the U.K. we saw

    home prices decline 2.2% sequentially in December (Rightmove survey).

    This is a busy week ahead in the U.S. the FOMC meeting on Tuesday-

    Wednesday (some other central banks meet as well, including the BoJ, and BoC

    Governor speaks Wednesday afternoon at 1 pm) and tons of data 10 in total

    south of the border.

    FRUGALITY THEME FAR FROM OVER

    The household sector is, in fact, telling you that. Floyd Norris ran with a

    fascinating article in the Saturday NYT titledAmericans Owe Less. Thats Not All

    Good. In fact, the deleveraging process is highly deflationary. The article cites a

    survey conduced in November showing that households intend to boost their

    savings rate to 15% (from 5% now) before the recovery begins. From our

    estimation, such a boost in the savings rate would be equivalent to a two

    percentage point drain in baseline GDP growth over the past five years. So, this

    notion that the Fed is going to be pulling some sort of exit strategy actually

    seems like a bit of a joke.

    The low hanging fruit in coming months, quarters, and years will be buying the

    front end of the yield curve and those Eurodollar strips or Fed futures contractsduring those periods (ie, when a piece of above-expected data comes out or

    when a Fed bank president of little or no consequence comes out with hawkish

    remarks) when the markets price in Fed (or Bank of Canada) tightening. The

    history of post-bubble credit collapses is that when the central bank takes rates

    to zero, they stay there for a very looooong period of time.

    Please see important disclosures at the end of this document.

    Gluskin Sheff + Associates Inc. is one of Canadas pre-eminent wealth management firms. Founded in 1984 and focused primarily on high networth private clients, we are dedicated to meeting the needs of our clients by delivering strong, risk-adjusted returns together with the highest

    level of personalized client service. For more information or to subscribe to Gluskin Sheff economic reports,

    visitwww.gluskinsheff.com

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    December 14, 2009 BREAKFAST WITH DAVE

    Also check out Shoppers Check Out Private Store Brands on page A10 of the

    Investors Business Daily and Tis The Season to be Frugal on page A11. Also

    have a look at the very sad front page article in todays WSJ (For Americas

    Santas, Its Hard to Be Jolly With the Tales Theyre Hearing: In Hard Times, Kids

    Ask for Bare Essentials; Shoes, Eyeglasses and a Job for Dad). All signs of these

    point to deflationary times and when deflation hits the golden arches (except in

    your waistline), you know that this is a secular, and not merely a cyclical shift in

    behaviour.

    We are seeing the early

    stages of the debtdeleveraging process in

    the U.S.

    Indeed, McDonalds just said that its going to start offering breakfast for a

    buck on its national menu starting in January. Even more on the deflation

    theme can be found on page B1 of todays NYT As Prices Fall, Blu-Ray Players

    are Invited Home.

    HOW FAR INTO THE DELEVERAGING PROCESS ARE WE?

    Early innings. From the peak, the level of nonfederal debt has deflated by $260

    billion. Some of this has been either paid down, written off, modified, defaulted

    on or some combination of the four. No matter.

    As Chart 1 illustrates, and employing Bob Farrells first Market Rule on the time-

    honored trend towards mean reversion, this develeraging process that began two

    years ago is really in its infancy stage. The current level of U.S. outstanding

    nonfederal debt is $27 trillion, which is astounding both in absolute terms and

    even more so relative to nonfederal GDP a 206% ratio. It is down fractionally

    from the 208% peak, but here is the rub. If mean-reversion means that we get

    back to some norm of the 1990s, then we are talking about the need to extinguish

    $8 trillion of nonfederal debt. The only question is how this happens, not if. If

    were talking about mean reverting to the very stable trend of the 1960s and1970s, then the credit contraction is very likely to exceed $11 trillion.

    Total U.S. nonfederal debt

    is down $260bln from the

    peak, but, as a share ofGDP, it is still a

    phenomenal 206%, whichis nowhere near the more

    normal level of 140% we

    saw in the 1990s

    Either way, this process of debt elimination is ongoing and will likely last for years.

    Along the way we will see the federal government test the limits of its balance

    sheet to smooth the transition and it will be long-term Treasury yields that will

    determine when enough is enough in terms of Washingtons fiscal largesse. Just

    as the Canadian bond market delivered the same message to the Chrtien/Martin

    government in the mid-1990s that ushered in a multi-year forced era of budgetary

    restraint and anemic domestic demand. Until the U.S. gets its balance sheet

    under control, and monetization of the debt is likely one key strategy, the trend in

    the gold price will remain in one direction and that is up.

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    December 14, 2009 BREAKFAST WITH DAVE

    CHART 1: DEBT DELEVERAGING HAS BEGAN

    United States: Total Nonfederal Debt to Nonfederal GDP Ratio(percent)

    60

    80

    100

    120

    140

    160

    180

    200

    220

    52 55 58 61 64 67 70 73 76 79 82 85 88 91 94 97 00 03 06 09

    Current = 206%

    Level back in the late

    '60s/Early 80s 120%

    Level back in the early

    1990s 142%

    Source: Haver Analytics, Gluskin Sheff

    THE NEXT WAVE OF INSTABILITY SOVEREIGN DEBT

    The reason why gold is back to a four-week low is because the bull trade

    became very overcrowded and the yellow metal was ripe for correction after a

    parabolic move, but what a buying opportunity this is going to prove to be. Of

    course, the U.S. dollar has recovered from the abyss, but only for now. While the

    greenback has re-emerged as a safety-valve, what makes gold special is that it

    is not responsive to global economic shifts or is it any governments liability.

    The reason why gold isback to a four-week low is

    because the bull tradebecame very overcrowded

    and the yellow metal was

    ripe for correction after aparabolic move, but what a

    buying opportunity this is

    going to prove to be

    The situation in Europe is troubling fiscal concerns are mounting, not just in

    Greece and Ireland (where deficit ratios are north of 9%) but also the U.K., Spain

    and Portugal (though Ireland did come out with a very austere budget last week).

    Greek two-year bond yields soared over 100bps in the wake of last weeks

    downgrading to BBB+.

    Banking sector risks are also higher in Europe than in the U.S.A., and this also

    may explain the recovery in the U.S. dollar and selloff in the Euro. But lets not

    forget that we finished last week with three very poor U.S. Treasury auctions and

    credit default swaps on Uncle Sams debt are also beginning to rise discernibly.

    Bond yields have broken out technically and it will be interesting to see how this

    combination of higher market rates and a countertrend rally in the U.S. dollar

    filters though into a more jittery equity market, notwithstanding the prospects

    that we will soon see consensus upgrades to Q4 GDP forecasts.

    While the major averages closed higher on Friday, volume was down across the

    board (sliding 10% on the Nasdaq and 4% on the NYSE). Moreover, the Nasdaq

    yet again failed at the 2,200 threshold a key technical non-confirmation over

    this bear market rally.

    Nobody put it better than the S&Ps Howard Silverblatt did in an interview with

    the FT see page 18 of the weekend edition:

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    December 14, 2009 BREAKFAST WITH DAVE

    The recovery is going to take years, and there is still huge downside

    risk. The range of outcomes is the biggest Ive ever seen. There are

    huge risks even in the dividend business, and thats not something

    the business is used to.

    When things go awry, it is

    very easy to point thefinger at somebody else...

    this is essentially what

    Washington has done,blaming the big bad banks

    as opposed to the

    borrowers

    Want to add something else to add to the worry list? How about the re-

    emergence of inflation in China and what this means for: (i) the stimulus

    program remember, China was the first out of the gates, and (ii) FX prospects

    will this speed up Yuan appreciation and U.S. dollar depreciation? Have a look

    at Inflation Complicates China Policyon page B10 of the weekend WSJ and

    Chinese Stimulus Measures Spark Inflation Risk as Production Rises on page 2

    of the weekend FT (the inflation rate turned positive in November +0.6% YoY

    for the first time since the turn of the year).

    THE BLAME GAME

    Below we highlight President Obamas weekly address, in which he blames the

    big bad banks for luring borrowers into the myriad of products during the credit

    bubble, a bubble that in our view was promulgated by the nations policymakers.

    When things go awry, however, it is very easy for those in Washington to point

    the fingers at somebody else. What did Congress, the SEC, the Fed, and the

    White House think in that 2002-07 bubble period except that excess credit was

    creating jobs; in turn, those jobs were creating prosperity and that prosperity led

    to votes. Now the borrowers, who signed contracts, and as adults should also

    be held accountable, are being treated as victims by politicians and the media.

    Over the past two years, more than seven million Americans have

    lost their jobs, and factories and businesses across our countryhave been shuttered. In one way or another, weve all been touched

    by the worst economic downturn since the Great Depression.

    The difficult steps weve taken since January have helped to break

    our fall, and begin to get us back on our feet. Our economy is

    growing again. The flood of job loss we saw at the beginning of this

    year slowed to a relative trickle last month. These are good signs for

    the future, but little comfort to all of our neighbors who remain out

    of a job. And my solemn commitment is to work every day, in every

    way I can, to push this recovery forward and build a new foundation

    for our lasting growth and prosperity.

    Thats why I announced some additional steps this week to spurprivate sector hiring. Well give an added boost to small businesses

    across our nation through additional tax cuts and access to lending

    they desperately need to grow. Well rebuild more of our vital

    infrastructure and promote advanced manufacturing in clean

    energy to put Americans to work doing the work we need done.

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    December 14, 2009 BREAKFAST WITH DAVE

    And I have called for the extension of unemployment insurance and

    health benefits to help those who have lost their jobs weather these

    storms until we reach that brighter day.

    But even as we dig our way out of this deep hole, its important that

    we address the irresponsibility and recklessness that got us into this

    mess in the first place. Some of it was the result of an era of easy

    credit, when millions of Americans borrowed beyond their means,

    bought homes they couldnt afford, and assumed that housing

    prices would always rise and the day of reckoning would never

    come.

    Butmuch of it was due to the irresponsibility of large financial

    institutions on Wall Street that gambled on risky loans and

    complex financial products, seeking short-term profits and big

    bonuses with little regard for long-term consequences[emphasis

    added]. It was, as some have put it, risk management without the

    management. And their actions, in the absence of strong oversight,

    intensified the cycle of bubble-and-bust and led to a financial crisis

    that threatened to bring down the entire economy.

    It was a disaster that could have been avoided if wed had clearer

    rules of the road for Wall Street and actually enforced them.

    We cant change that history. But we have an absolute

    responsibility to learn from it, and take steps to prevent a repeat of

    the crisis from which we are still recovering.

    Thats why Ive proposed a series of financial reforms that would

    target the abuses [emphasis added] we have seen and leave us

    less exposed to the kind of breakdown we just experienced.

    They would bring new transparency and accountability to the

    financial markets, so that the kind of risky dealings that sparked

    the crisis [emphasis added] would be fully disclosed and properly

    regulated.

    They would give us the tools to ensure that the failure of one large

    bank or financial institution wont spread like a virus through the

    entire financial system. Because we should never again find

    ourselves in the position in which our only choices are bailing out

    banks or letting our economy collapse.

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    December 14, 2009 BREAKFAST WITH DAVE

    And they would consolidate the consumer protection functions

    currently spread across half a dozen agencies and vest them in a

    new Consumer Financial Protection Agency. This agency would

    have the authority to put an end to misleading and dishonest

    practices of banks and institutions that market financial products

    like credit and debit cards; mortgage, auto and payday loans

    [emphasis added].

    These are commonsense reforms that respond to the obvious

    problems exposed by the financial crisis. But, as weve learned so

    many times before, common sense doesnt always prevail in

    Washington. Just last week, Republican leaders in the House

    summoned more than 100 key lobbyists for the financial industry to

    a pep rally, and urged them to redouble their efforts to block

    meaningful financial reform. Not that they needed the

    encouragement. These industry lobbyists have already spent more

    than $300 million on lobbying the debate this year.

    The special interests and their agents in Congress claim that

    reforms like the Consumer Financial Protection Agency will stifle

    consumer choice and that updated rules and oversight will frustrate

    innovation in the financial markets. But Americans dont choose to

    be victimized by mysterious fees, changing terms, and pages and

    pages of fine print. And while innovation should be encouraged,

    risky schemes that threaten our entire economy should not

    [emphasis added].

    We cant afford to let the same phony arguments and bad habits of

    Washington kill financial reform and leave American consumers and

    our economy vulnerable to another meltdown.

    Yesterday, the House passed comprehensive reform legislation that

    incorporates some of the essential changes we need, and the

    Senate Banking Committee is working on its own package of

    reforms. I urge both houses to act as quickly as possible to pass

    real reform that restores free and fair markets in which

    recklessness and greed are thwarted[emphasis added]; and hard

    work, responsibility, and competition are rewarded reform that

    works for businesses, investors, and consumers alike. Thats how

    well keep our economy and our institutions strong. Thats how

    well restore a sense of responsibility and accountability to bothWall Street and Washington [emphasis added]. And thats how

    well safeguard everything the American people are working so hard

    to build a broad-based recovery; lasting prosperity; and a renewed

    American Dream. Thank you.

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    December 14, 2009 BREAKFAST WITH DAVE

    We now have U.S.

    borrowers as victims

    As a long-time reader of our research and valued friend told us over the

    weekend, he [Obama] finally threw the banks under the bus. While not

    suggesting the adjectives are undeserved, I am afraid that the U.S. President

    has invited all consumer borrowers, creditworthy or not, to abdicate their

    financial responsibility. We now have borrowers as victims. Aint it the truth.

    And the consequences will be profound. Our friend reminded us that in regard

    to our theme of frugality, the current reality is that frugal represents just the

    first wave in a fundamental change in behaviour towards complete self-interest

    and risks morphing into something a little more troubling, such as abdication of

    individual responsibility.

    Meanwhile, the adjective used to describe the banks and their actions, were, in

    a word, scary (and if you want more on scary, read the WSJ assessment on

    Obamas appearance on the television show 60 Minutes yesterday talk about

    being completely out of control and inciting divisiveness see Obamas Slams

    Fat Cat Bankers). This backlash against the banks, whose behaviour was

    condoned by the government when the credit and housing bubble was in full

    swing, is surreal.

    As we said, the media has no problem in running articles that complain about

    the lack of credit being extended by the evil banks, even though it was excess

    debt taken on by a profligate consumer that got us into this mess to begin with.

    The front page of the Sunday NYT runs with Rates Are Low, But Banks Balk at

    Refinancing. Basically, 60% of mortgage borrowers carry interest rates that are

    above the current market cost, but refinancings are still down 57% from year-

    ago levels because the banks have battened down the hatches on their lending

    guidelines; The plight of homeowners has become a volatile political issue,

    according to the NYT. Well, thats probably not the case for the 30 millionAmericans who own a home with no debt or the countless others who have a

    mortgage but also know how to live within their means. The article says the

    banks that once handed out home loans freely are imposing such restrictions

    that many homeowners who might want to refinance are effectively locked out.

    So, because the banks lent freely in the recent past, and this excess was at the

    root of todays problems, then the banks should go back to those days of

    reckless lending behaviour.

    The media has no problem

    in running articles that

    complain about the lack ofcredit being extended by

    the evil banks

    Come again? Nowhere in the article is there any reason provided as to why the

    banks are stricter maybe it has something to do with the amount of equity

    the borrower has in his/her house, or what his/her credit-rating has been cut to,

    among others. The way the media and politicians are portraying the situation is

    that it is every citizens god-given right to have credit. This is amazing. Wearent exactly recommending a return to Calvin or Kant puritanical behaviour,

    but what we are seeing unfold right now is very disturbing.

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    December 14, 2009 BREAKFAST WITH DAVE

    We continue to stress that everyone read that front page article from Thursdays

    WSJ, which was absolutely disgusting titledAmerican Dream 2: Default on

    Mortgage, Then Rent. The word and Spend should have been in the title too

    consumers are no longer paying their mortgage and using the funds for other

    things like trips to amusement parks. This is now seen as being a totally cool

    and appropriate thing to do stop paying your mortgage and go have fun.

    In its latest Financial

    Review, it does seem likethe Bank of Canada sees

    risks dissipating, but still

    remains asymmetric

    Its the lender who will end up being screwed, but nobody cares about that

    faceless bank, right? The tone of the article, and this is the Wall Street Journal

    were talking about, sent chills down my spine no concern at all about the

    growing ability and willingness of consumers to walk away from their financial

    obligations. And certainly no remorse by those quoted in the article who have

    defaulted and left somebody else holding the bag. It may very well be this tacit

    approval of such irresponsible behaviour that will end up crippling banks ability

    and willingness to extend credit in the future, because we have news for the

    President: being public companies, the lenders fiduciary responsibility first and

    foremost is to their shareholders, not deadbeat debtors.

    WHY THE BANK OF CANADA IS NOT RAISING RATES FOR A VERY LONG TIME

    This is an excerpt from the BoCs financial review that was published late last

    week. Risks have dissipated but remain asymmetric, nonetheless:

    Financial institutions need to carefully consider the aggregate risk to

    their entire portfolio of household exposures when evaluating even an

    insured mortgage, since a household defaulting on an insured

    mortgage would likely be unable to meet its other debt obligations.

    This implies that the overall quality of a banks loan portfolio would

    deteriorate, even if no loss is incurred on the insured mortgage itself. Inaddition, claims to recover losses on insured mortgages are not

    themselves without cost.

    The potential for system-wide stress arising from substantial credit

    losses on Canadian household loan portfolios remains a relatively low-

    probability risk at the moment, particularly given the near-term

    prospects for growth. However, the likelihood of this risk materializing

    in the medium term is judged to have risen as a result of increased

    indebtedness.

    While this suggests that positive momentum in the global economy is

    stronger than envisioned at the time of the last FSR, economic growth

    is nonetheless likely to remain subdued for some time as necessarystructural adjustments take place.

    Deleveraging of the balance sheets of both financial institutions and

    households, for example, remains incomplete.

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    December 14, 2009 BREAKFAST WITH DAVE

    The 12-month trend on the

    level of U.S. retail salesremains on a downward

    path continue to focus

    on the forest, not the trees

    Although the uncertainty surrounding the global economic outlook has

    diminished somewhat, it nevertheless remains elevated. As well, there

    is a risk that self-sustaining growth in private demand, a prerequisite

    for a solid recovery, may take longer than expected to materialize,

    given that the recovery currently relies on an unprecedented level of

    policy stimulus. Reflecting the high level of uncertainty worldwide, there

    is a wide divergence in forecasts for global economic growth.

    With the slow pace of the recovery, the global economy is vulnerable to

    additional negative shocks. While the probability of a renewed,

    synchronous decline in world output is fairly low, even a slower-than-

    expected recovery may have important implications for the

    international financial system. If the global recovery does not live up to

    market expectations, a market correction could ensue. A modest

    market correction can normally be considered a useful purging of

    excess risk taking and a re-evaluation of fundamental factors. In the

    current environment, however, an economic downturn or a significant

    market correction arising from renewed pessimism could, in a worst-

    case scenario, reactivate the adverse feedback loop between the real

    economy and financial markets (by which declines in overall economic

    growth and in markets reinforce each other).

    SECOND LOOK AT THE U.S. RETAIL SALES

    We looked at the non-seasonally adjusted (NSA) retail sales data and we are

    scratching our heads. The data were flat sequentially stagnant in November

    a month that is up 80% of the time, and normally by between 1% and 2%. And

    so a flat NSA number this year yields a 1.3% MoM increase? Hard to fathom,

    but it shows how the seasonal factor can play a role in these data releases.Dont be surprised if we see a downward revision in the retail sales data and a

    disappointing December (where the seasonal adjustment factor looks a tad

    more challenging).

    Chart 2 below shows the monthly noise in the retail sales data and the

    smoothed trend line. This is called volatility around a downward path. Focus on

    the forest, not the trees.

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    December 14, 2009 BREAKFAST WITH DAVE

    CHART 2: VOLATILITY AROUND A DOWNWARD PATH

    United States: Retail Sales($ billion)

    270

    290

    310

    330

    350

    370

    390

    01 02 03 04 05 06 07 08 09

    (12-month

    moving average)

    (level)

    Source: Haver Analytics, Gluskin Sheff

    SENTIMENT BETTER BUT STILL LOW

    The University of Michigan consumer sentiment report for December came in

    better than expected, at 73.4 from 67.4 in November but it is basically no higher

    than it was in September. This is far below the 90 level that is typical of economic

    expansion. In fact, it is still below the average of 76 for recessions in the past.

    Every region (except for the West), age and income category posted an increase in

    consumer sentiment.

    Interestingly, homebuying plans didnt budge, despite all the stimulus. As afurther exclamation mark on this point, the data point dealing with confidence

    over government policy dropped in December, to a 10-month low! Meanwhile,

    the 5-10 year median inflation expectation number fell to 2.6% from 3.0% in

    November, a nine-month low but this did little to help the bond market out at

    least for now. The Fed must be comforted with that figure, though it hasnt been

    lower than that since September 2002 and the Fed didnt start to tighten for

    nearly two years after that. Keep in mind that back then, oil prices were

    $30/bbl, not $70/bbl; and wheat was $5 per bushel, not $7 so this inflation

    expectation number is a really big deal as it probably means that people have

    deflation expectations for the core CPI!

    NO CAPITULATION!

    From the comprehensive Q3 Fed Flow-of-Funds report, we were able to see thatinflows into mutual funds, closed-end funds and ETFs in terms of equity

    investments came to $62 billion during the quarter, compared with $130 billion

    for fixed-income inflows. So for every dollar that the general public put into

    equities, they invested two dollars into bonds. Considering that households still

    have 30% of their assets in real estate, 25% in equities and 7% in fixed-income

    strategies, we would have to believe that there is an asset allocation shift going on.

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    December 14, 2009 BREAKFAST WITH DAVE

    Basically, the household sector cant believe how fortunate it is to have had the

    opportunity so soon to rebalance the portfolio with the equity component at a 60%

    premium to the March lows.

    A secular shift in attitudes

    towards the equity marketis underway for every

    dollar that the generalpublic put into equities,

    they invested two dollars

    into bonds

    Of course, the challenge for 2010 is the earnings landscape will the near-$80 in

    operating EPS priced in be achieved? To get that sort of growth, call it 60% over

    2009, would imply at least a 10-15% growth rate in nominal GDP, which would be

    unprecedented.

    The other challenge is who the marginal buyer of equities is going to be driving the

    next leg of the rally. After all:

    The hedge funds, having had their margin lines re-established, have alreadymade up for the 2008 disaster.

    Mutual fund PMs have already taken their cash ratios down from 6% to below4% where they were in late 2007.

    The buying power related to dramatic short-covering now seems to havesubsided. Remember, this has really been a do-nothing S&P 500 for the past

    two months.

    The mutual fund data actually show that retail investors have been net sellers of

    equities (at least in mutual funds) over the past two months. There is no doubt

    that there is always the risk of the general public saying enough is enough and

    jump in with both feet into the equity market, but then again, after a record bear

    market rally that has taken the S&P 500 up 65% over an eight month span, it is

    legitimate to ask why this capitulation has not already occurred.

    Our contention is that a secular shift in attitudes towards the equity market isunderway. First, the household sector realizes that it got burned badly by two

    bubbles being promulgated by Wall Street seven-years apart dotcoms turned

    into a tech wreck and then a housing bubble morphed into a credit crunch.

    Second, we have to take the demographics into account because most of the

    wealth is concentrated on baby boomer balance sheets and the median age of this

    cohort, for the first time coming out of recession, is 52 going on 53. They are

    heading into a part of their life where income strategies and capital preservation

    themes dominate coming out of the early 1990s recession, this 78 million pig in

    a python that has driven everything in the past six decades from the Space Age to

    Woodstock to Disco to Gordon Grekko Greed to the Internet Age and now to

    Consumer Frugality, was 35 going on 36, and in the early 1980s, 25 going on 26.

    Back then, this critical mass had time to wait to play the Stocks For the Long Rungame. No longer.

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    MAJOR SHIFT IN ATTITUDES TOWARDS HOUSING TOO

    As Chart 3 illustrates, homeowners equity as a percent of household real estate

    was revised in Q1 to a new record and shocking low of 33.5%. It has since

    rebounded in the subsequent two quarters to a merely hideously pathetic 38%. As

    a societal matter, this calls into question the appeal of homeownership

    notwithstanding the various (mostly tax) advantages of owning (e.g. having

    mortgage interest deductions) over renting not to mention all of the efforts by

    the White House and Congress to incentivize people to buy more homes!

    As last weeks front-page WSJ article posited, are we destined to become a nation

    of renters, particularly in light of the pain thats been inflicted by the bursting of the

    housing bubble? What are the longer-term implications of such a shift is, in fact,

    taking place? Our demographics aging boomer population selling to a smaller

    group of move up buyers are going to further slow the housing markets

    recovery, but thats a story for another day. But was we saw in Fridays University

    of Michigan consumer sentiment data, a mere 2% of the population see a house

    as a good investment today and that is after an epic 35% slide in prices.

    CHART 3: HOMEOWNERS EQUITY AS A SHARE

    OF HOUSEHOLD REAL ESTATE

    United States: Fed Flow of Funds: Households(percent)

    050505050505

    90

    80

    70

    60

    50

    40

    30

    Source: Haver Analytics, Gluskin Sheff

    TAXMAN!

    If you drive a car, Ill tax the street,

    If you try to sit, Ill tax your seat,

    If you get too cold, Ill tax the heat,If you take a walk, Ill tax your feet.

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    The U.S. government is becoming increasingly creative in its quest to raise money

    to fund all of its fiscal interventions a new Botax is coming (taxing elective

    surgeries). There is also a move afoot in Congress to tax financial transactions

    (under the guise of speculation that evil activity). A repeal of the estate tax is

    off the table. A 5.4% tax on millionaire couples is coming if Nancy Pelosi has her

    way; ditto for medicare payroll taxes.

    The U.K.s move to tax bank bonuses seems to be gaining some appeal elsewhere

    as well (such as France). And you can forget about the punitive Alternative

    Minimum Tax ever being touched as well talk about a backdoor revenue grab.

    And now the NYT (Fridays edition) suggests that a European-style national

    consumption (sales) tax will ultimately be on its way.

    In any event, it looks like the top marginal tax rate in many U.S. states are going to

    breach 55% pre-Reagan levels which inevitably will require pre-Reagan P/E

    multiples.

    UTILITY IN UTILITIES

    Several weeks ago, we highlighted that utilities may be a sector worth looking at in

    the looming environment of where boring is sexy. Financials have stopped leading

    this bear market rally months ago peaking back on October 14 and down 9%

    since then. Tech stocks are now having problems breaking out. But the utilities

    have, with very little fanfare, just broken out to new post-October 2008 highs:

    1. Since the S&P 500 first crossed the 1,100 mark back on November 16,the utilities sector has advanced 6.6%.

    2. During the rally from the March lows, the utilities group hasunderperformed the broad market by 2,200 basis points so there is still

    room for outperformance.

    3. If the market pulls back, this is the one sector that will tend to outperformthe most since it is a defensive and low beta sector (it, along withtelecom services, has among the lowest correlations with the S&P 500).

    4. The charts/technicals look very compelling right now.5. As Bill Gross, has said, if youre looking for income, this sector provides a

    4.1% dividend yield no maturity across the Treasury curve to the 10-year segment is as high as this; only the telecom sector provides a betteryield in the equity market (financials offer just 1.5%); and the overallmarket is just 1.9% so utilities give investors a huge 210 basis pointpremium.

    6. Barrons recently ran a cover story on preferred shares yield focusedcover story: once investors realize they can get 4-5% safe yield a yield

    well above norms versus Treasurys they will be more attracted to thissector.

    7. Utilities are starting to get some pricing power in the CPI, the group hasseen prices rise at over a 7% annual rate in the past three months, wellabove the 3.6% rate for the overall economy. Not since August 2008 has

    the sector seen price performance like these both on a relative andabsolute basis.

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    Page 14 of 16

    8. It pays to note that the utility sector is NOT homogenous and that thepricing power in both the CPI and PPI are running at much faster rates in

    the electrical power segment than is the case with gas utilities and thisdichotomy has also been evident in relative equity price performance

    between these two segments of the same sector. Investors have been

    discriminating in favor of electricity producers because that is where both

    the pricing and volumes have been rising materially. In terms of volume

    demand from the consumer sector, over the three months to October,

    real spending on electric power surged at a 40% annual rate, ten times

    the growth rate in demand for gas utilities.

    COULD Q4 U.S. REAL GDP GROWTH COME IN AT 5%?

    The answer is yes it can, but not before Q3 gets revised down again to around

    2.5%. But make no mistake, the combination of government support, net exports,

    the consumer (moderately) and now inventories, we could well see something

    close to 5% for current quarter growth. We kid you not.

    The latest bump-up to Street forecasts came from Fridays data on business

    inventories for October. Led by autos and food, business inventories nudge up

    0.2% MoM to end a 13-string of monthly declines. This could be a very powerful

    force in Q4 remember, it was just the reduced pace of destocking that

    accounted for nearly one-third of the headline growth we saw in Q3 (that

    contribution is going to be much higher this time around).

    The inventory-to-sales ratio dipped from 1.31 in September to 1.30 in October

    the lowest level since August 2008 with business sales improving across the

    board and by a respectable 1.1%.

    Yes, yes, 5% growth would be a big deal if we end up seeing it, but still totallyconsistent with an ongoing deleveraging depression. Go back to the 1930s we

    had 10.8% real GDP growth in 1934, for crying out loud, and the Great Depression

    still didnt end for another eight years.

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    Gluskin Sheffat a Glance

    Gluskin Sheff+ Associates Inc. is one of Canadas pre-eminent wealth management firms.Founded in 1984 and focused primarily on high net worth private clients, we are dedicated to theprudent stewardship of our clients wealth through the delivery of strong, risk-adjustedinvestment returns together with the highest level of personalized client service.OVERVIEW

    As of September30, 2009, the Firmmanaged assets of$5.0 billion.

    Gluskin Sheff became a publicly tradedcorporation on the Toronto StockExchange (symbol: GS) in May2006 andremains 65% owned by its senior

    management and employees. We havepublic company accountability andgovernance with a private companycommitment to innovation and service.

    Our investment interests are directlyaligned with those of our clients, asGluskin Sheffs management andemployees are collectively the largestclient of the Firms investment portfolios.

    We offer a diverse platform of investmentstrategies (Canadian and U.S. equities,Alternative and Fixed Income) andinvestment styles (Value, Growth and

    Income).1

    The minimum investment required toestablish a client relationship with theFirm is $3 million for Canadian investorsand $5 million for U.S. & Internationalinvestors.

    PERFORMANCE

    $1 million invested in our Canadian ValuePortfolio in 1991 (its inception date)

    would have grown to $15.5 million2

    onSeptember 30, 2009 versus $9.7millionfor the S&P/TSX Total Return Index

    over the same period.$1 million usd invested in our U.S.Equity Portfolio in 1986 (its inceptiondate) would have grown to $11.2 millionusd

    2on September 30, 2009 versus $8.7

    million usd for the S&P500TotalReturn Index over the same period.

    INVESTMENT STRATEGY & TEAM

    We have strong and stable portfoliomanagement, research and client serviceteams. Aside from recent additions, ourPortfolio Managers have been with theFirm for a minimum of ten years and wehave attracted best in class talent at all

    levels. Our performance results are thoseof the team in place.

    Our investmentinterests are directlyaligned with those ofour clients, as Gluskin

    Sheffs management andemployees arecollectively the largestclient of the Firmsinvestment portfolios.

    $1 million invested in our

    Canadian Value Portfolio

    in 1991 (its inception

    date) would have grown to

    $15.5 million2 on

    September 30, 2009

    versus $9.7 million for the

    S&P/TSX Total Return

    Index over the same

    period.

    We have a strong history of insightfulbottom-up security selection based onfundamental analysis. For long equities, welook for companies with a history of long-term growth and stability, a proven trackrecord, shareholder-minded managementand a share price below our estimate ofintrinsic value. We look for the opposite inequities that we sell short. For corporatebonds, we look for issuers with a margin ofsafety for the payment of interest andprincipal, and yields which are attractive

    relative to the assessed credit risks involved.

    We assemble concentrated portfolios our top ten holdings typicallyrepresent between 25% to 45% of aportfolio. In this way, clients benefitfrom the ideas in which we have thehighest conviction.

    Our success has often been linked to ourlong history of investing in under-followed and under-appreciated smalland mid cap companies both in Canadaand the U.S.

    PORTFOLIO CONSTRUCTION

    For further information,

    please contact

    [email protected]

    In terms of asset mix and portfolioconstruction, we offer a unique marriagebetween our bottom-up security-specificfundamental analysis and our top-downmacroeconomic view, with the notedaddition of David Rosenberg as ChiefEconomist & Strategist.

    Page 15 of 16

    Notes:Unless otherwise noted, all values are in Canadian dollars.1. Not all investment strategies are available to non-Canadian investors. Please contact Gluskin Sheff for information specific to your situation.2. Returns are based on the composite of segregated Value and U.S. Equity portfolios, as applicable, and are presented net of fees and expenses.

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    December 14, 2009 BREAKFAST WITH DAVE

    IMPORTANT DISCLOSURES

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    Gluskin Sheff may own, buy, or sell, on behalf of its clients, securities ofissuers that may be discussed in or impacted by this report. As a result,readers should be aware that Gluskin Sheff may have a conflict of interest

    that could affect the objectivity of this report. This report should not beregarded by recipients as a substitute for the exercise of their own judgmentand readers are encouraged to seek independent, third-party research onany companies covered in or impacted by this report.

    Individuals identified as economists do not function as research analystsunder U.S. law and reports prepared by them are not research reports underapplicable U.S. rules and regulations. Macroeconomic analysis isconsidered investment research for purposes of distribution in the U.K.

    under the rules of the Financial Services Authority.

    Neither the information nor any opinion expressed constitutes an offer or aninvitation to make an offer, to buy or sell any securities or other financialinstrument or any derivative related to such securities or instruments (e.g.,options, futures, warrants, and contracts for differences). This report is notintended to provide personal investment advice and it does not take intoaccount the specific investment objectives, financial situation and theparticular needs of any specific person. Investors should seek financialadvice regarding the appropriateness of investing in financial instrumentsand implementing investment strategies discussed or recommended in thisreport and should understand that statements regarding future prospectsmay not be realized. Any decision to purchase or subscribe for securities inany offering must be based solely on existing public information on suchsecurity or the information in the prospectus or other offering documentissued in connection with such offering, and not on this report.

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    Page 16 of 16