breakfast segment analysis 2
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Indian Breakfast
Market Analysis
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Indian Breakfast MarketLargely Unorganized
People prefer to eat at home
Market Value
Branded breakfast food 500 cr
2000 cr
Changes in Families
Nuclear familiesDouble income families
Working professionals esp. womenLot of new breakfast products in the market
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North
• Paratha• Puri Sabzi• Chhole• Jalebi
South
• Idli• Vada• Dosa• Poha• Upma• Kesari Bhath
West
• Poha• Upma• Ghatia• Jalebi• Dhokla• Shira• Thepla• Thalipith• Bhakri
East
• Luchilkochuri• Panta bhath• Bread
Omelet• Rice• Aloo Dum
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Commonalities in Breakfast across States
• Bread • Poha• Milk • Egg • Puri Sabzi• Jalebi• South Indian Dishes
• Rice• Wheat• Potato• Dal
Common Dishes Common Ingredients
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•Abundant availability of raw material
•Vast domestic market
Strength
•Inadequately developed linkages between R&D labs and industry.
•Seasonality of raw material
•Inefficient supply chain due to a large number of intermediaries
Weakness
•Opening Global Markets
•Rising income levels and changing consumption patterns
•Favourable demographic profile and changing lifestyles
Opportunity
•Affordability and cultural preferences of fresh food
•Seasonality of raw material
Threat
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Current Trends
Still prefer home made breakfasts
Breakfast at office & outside
Acceptance of western breakfast
Health conscious
Food on the goBreakfast at café, McDonalds
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Consumer Research Analysis
Sample Size : 126
Target Audience : Working ProfessionalsCollege StudentsKids
Method: Through questionnaire Via Online survey Telephonic interviews Personal interviews
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Male Female
44
82
49%
39%
12%Age Group
5-29 30-44 45 & above
29%
24%
33%
14%
Statewise
North South West East
71
55
Ready to eat
Ready to cook
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9%
56%
Less than Rs.20
20 to 30 Rs.
30 Rs. And above
35%
Quality
Prep Time
Health
Taste
2.9
2.5
2.7
1.9
126
40
No. of people skip their breakfast
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South Dishes (Idli/Vada/Dosa)
North Dishes(Paratha/
Puri Sabzi)
Egg Dishes Bread Dishes Poha/Upma
Votes 92 88 71 113 89
10
30
50
70
90
110
Votes
No
of C
onsu
mer
s
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South Dishes (Idli/
Vada/Dosa)
North Dishes(Paratha/ Puri Sabzi)
Egg Dishes
Bread Dishes
Poha/Upma
North
17 36 25 33 18
2.517.532.5
North
No
of C
onsu
mer
s
South Dishes (Idli/
Vada/Dosa)
North Dishes(Paratha/ Puri Sabzi)
Egg Dishes
Bread Dishes
Poha/Upma
South
30 11 10 24 25
2.512.522.532.5
South
No
of C
onsu
mer
s
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South Dishes (Idli/
Vada/Dosa)
North Dishes(Paratha/ Puri Sabzi)
Egg Dishes
Bread Dishes
Poha/Upma
West
36 23 27 38 40
2.517.532.5
West
No
of C
onsu
mer
s
South Dishes (Idli/
Vada/Dosa)
North Dishes(Paratha/ Puri Sabzi)
Egg Dishes
Bread Dishes
Poha/Upma
East
9 18 9 18 6
17
1319
East
No
of C
onsu
mer
s
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Analysis Summary
People still prefer Indian authentic breakfast
Taste of people from different region vary, yet there are few common preferences
Though people have turned health conscious yet Taste and preparation time top the chart.
Western food has also become a part of our breakfast
People do not prefer the same breakfast everyday, they like to eat different breakfast daily
There is a change in lifestyle and food habits – this has led to people skipping their breakfast or accept ready to eat foods
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Ingredients for Ideal Breakfast
Combination of Indian and western breakfast
It should consist variety of tastes or choices
Ready to eat v/s Ready to cook
Should cater to all age group people
Should suit the palate of people from all regions
Should cater to both vegetarians and Non – vegetarians
Should be economical
Fast to make
Can be eaten on the go
Should be in quantity as per individual requirement
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Desi SticksDesi Sticks
Desi Sticks
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Desi Sticks
Non - VegetarianVegetarian
For Kids
•Aloo Paratha•Chhole•Idli & chutney•Butter•Paneer•Cheese
•Chicken Mayonnaise•Mutton•Kheema•Boiled egg masala
•Chocolate•Fruit and nut•Jam & jelly
Preparation: Put the Desi sticks for 30 seconds in Microwave to heat it.It can also be heated on tawa or deep fried.
Features:•No cooking time required•All your favourite dishes in one•Can be eaten on the go•Can be made in quantity as required•Both veg & non – veg stuffing
*With extra nutrients
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Desi SticksDesi SticksDesi Sticks
Desi Sticks
Desi Sticks
Desi Sticks
Assorted Box
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Thank You !!!