brazil hospitality market
DESCRIPTION
BR Market Study to JKSC group Aug 08TRANSCRIPT
BRAZIL : Air Transport and Hotels Markets
This document was prepared to JCKS group
Aug 2011
BRAZIL : Air Transport and Hotels Markets
This document was prepared to JCKS group
Jul 2011
The Country
Air Transportation
Hotels
Summary
The Country Air Transportation Hotels
North
Northwest
Southwest
South
Center East
The Market
Brazil has 5630 hotels offering 269.866 rooms and 570.527Beds.The Southwest regions respondsfor the largest share;32% Hotels37% Rooms capacity
Source: Tourism Secretary
The Country Air Transportation Hotels
The Market
40% of the total sales comesfrom top medium size hotels chains.The independents andMultinational with few unitsRespond for 60 %
Source: Abracorp
Occupancy Level 72%
Average Rate R$ 191
Fohb Members: May11
The Country Air Transportation Hotels
The Market
Economy and Super - economyare the categories that Have the largest share and willcontinue respondingfor in the future.
These categories donot use GDS for Distributionand do not pay commissionTo Travel Agencies
SourceBSHTravel Search
%
The Country Air Transportation Hotels
%
The MarketAbove are the projections for to 2014 related room nights and respective occupancy level.
The projections are that occupancy level will remain high evenafter World Cup 2014.
São Paulo 84%Rio de Janeiro 85%Porto Alegre 79%
Source :FSP
The Country Air Transportation Hotels
Sales Ranking
Sales Statistics 2010From 30 top TMC in Brazil
HOTELR$ - Valores em Milhares
%
ACCOR 101.778 9,94%
ATLANTICA 94.978 9,27%
BLUE TREE 33.930 3,31%
BOURBON 13.677 1,34%
INTERCITY 14.849 1,45%
SOL MELIÁ 17.651 1,72%
POSADAS 19.748 1,93%
TRANSAMÉRICA 21.045 2,06%
WINDSOR 28.206 2,75%
OUTROS HOTÉIS 678.186 66,23%
TOTAL 1.024.052 100%
Source : ABRACORP
The Country Air Transportation Hotels
Sales Ranking
Sales Statistics 2010From 30 top TMC in Brazil
Source : ABRACORP
REDE DE HOTÉIS
R$ - Valores em Milhares
% DAS VENDAS
ROOM NIGHTS
% ROOMNIGHTS
Accor 101.778 9,94 563.039 10,72%
Atlantica 94.978 9,27 495.193 9,43%
Blue Tree 33.930 3,31 177.101 3,37%
Bourbon 13.677 1,34 75.825 1,44%
Intercity 14.849 1,45 91.635 1,74%
Sol Meliá 17.651 1,72 83.799 1,60%
Posadas 19.748 1,93 74.122 1,41%
Transamérica 21.045 2,06 95.564 1,82%
Windsor 28.206 2,75 130.073 2,48%
Outros Hotéis 678.186 66,23 3.465.248 65,99%
TOTAL 1.024.052 100% 5.251.599 100,00%
The Country Air Transportation Hotels
Hotels Chains ROOM NIGHTS % ROOM NIGHTS
Accor 563.039 25,56%
Arco 7.665 0,35%
Atlantica 495.193 22,48%
Átrio 245 0,01%
Bourbon 75.825 3,44%
Bristol 44.607 2,02%
Bristol Hotelaria 27.015 1,23%
Chambertin 32.902 1,49%
Club Med 3.204 0,15%
Deville 54.213 2,46%
Estanplaza 41.443 1,88%
GJP 454 0,02%
Hotelaria Brasil 17.342 0,79%
Sales Statistics 2010From 30 top TMC in Brazil
Source; ABRACORP
The Country Air Transportation Hotels
Sales Statistics 2010From 30 top TMC in Brazil
Source; ABRACORP
HOTELS CHAINS ROOM NIGHTS % ROOM NIGHTS
IHG 33.795 1,53%
Intercity 91.635 4,16%
Othon 54.886 2,49%
Pestana 40.655 1,85%
Plaza Inn 15.501 0,70%
Posadas 74.122 3,36%
Promenade 62.960 2,86%
Slaviero 41.659 1,89%
Sol Meliá 83.799 3,80%
Transamérica 95.564 4,34%
Travel Inn 14.618 0,66%
Vila Rica 7.031 0,32%
TOTAL 2.202.846 100%
The Country Air Transportation Hotels
Top Sellers in Brazil
CVC - Largest Tour Operator
Trend - Consolidator
TMC - 30 Business Travel Agencies
Decolar
Submarino
Tech Providers
CMSABREAMADEUSTRAVEL CLICK
The Country Air Transportation Hotels
THANK YOU