brasil observer #001 english version

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Brazil’s biggest oil auction has exposed the government’s concern to ensure surplus goes directly to public accounts >> Pages 4 and 5

Director Paulo Henrique Fontenelle speaks about his new film which investigates the mysterious death of João Gulart >> Pages 8 and 9

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FREE LONDON EDITIONNov 5th - 18 th 2013

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NEXT STOP: BRAZIL As Brazil shows what it has to offer at the 34th World Travel Market in London, Brasil Observer reports on the country’s expectations to attract tourists to the 2014 World Cup and Rio 2016 >> Pages 10 and 11

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LONDON EDITIONNov 5th - 18 th 2013

EXPEDIENT EDITOR - CHIEFana toledo

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EDITORSguilherme reis [email protected] kate rintoul [email protected]

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BRASIL OBSERVER is a fortnightly publication of the ANAGU UK MA-RKETING E JORNAIS UN LIMITED (Company number: 08621487) and is not responsible for the concepts expressed in signed articles. People who do not appear in this expedient are not authorized to speak on behalf of Brasil Observer. The contents published in this newspaper may be reproduced if properly credited to the author and to Brasil Observer.

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SITEwww.brasilobserver.co.uk

How to re-brand ourselves while staying true to the spirit and energy that we have created over two years. This was the challenge we have faced over the last few months, until today when we can finally present the Brasil Observer.The new publication has emerged as a culmination of the hard work, ideas and determination of our collabora-tors who built a strong team during their days at The Brazilian Post.The new paper marks a change through the launch of the new visual identity and structural changes that protect our independence, the intellectual property of our team and most of all our intention to show Brazil as a dynamic, creative innovator to the world.We chose Brazil with “S” as a subtle means of showing who we are and what we propose. The team at Brasil Observer are Brazilian, English and European who share a desire to connect their realities to improve a global insight.To build a contemporary media business, we organised ourselves as a cooperative, that is full recognised by UK legislation as an independent limited company. Taking this step forward was only possible with the support of our

contributors, who believe in the strength of our ideas.In order to better understand these concepts and our way of working, I invite you to read the varied content prepared for this first edition of the Brasil Observer.You will see that the new format features more double pages that provide more engaging information and en-hance the journalistic work. We have also reformulated and created new pages.This includes the launch of the new ‘In Focus’ sec-tion that brings together top stories from Brazilian and international press. To emphasise the connection between Brazil and the United Kingdom, pages 6 and 7 now feature stories that highlight this growing partnership.Our ‘Conectando’ project has also gained space in the printed edition, with an introduction on page 14.With an awareness of the importance of journalistic rel-evance and that printed journalism can only be sustained by editorial quality along with fresh perspectives, we invite you to be part of this story.You can keep in contact with us through social net-works www.facebook.com/brasilobserver and www.twitter.com/brasilobserver and see more news and analysis at www.brasilobserver.co.uk.

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IN FOCUS

FRONT PAGE

BRAZIL IN UK

CONECTANDO

UK IN BRAZIL

BRASIL OBSERVER GUIDE

PROFILE

BRASILIANCE

ON THE ROAD TO WORLD CUP

Black Blocs and repression

Brazil shows itself in London for the tourism sector

Auction to ensure positive accounts

Fans paying the price for Brazil 2014 Who’s going to the party?

Science without Borders: First impressions

Conectando projetc proposes an experience of ‘glocal’ communication

UK seeks Brazilian entrepreneurs

Paulo Henrique Fontinelle: ‘We have done our part’

16 -17 CAPA18 GRINGO`S VIEW19 - NINETEEN EIGHT-FOUR20 - 21 TRAVEL 22 GOING OUT23 COOL HUNTER24 MIND & SOUL 25 FOOD

16 -17 18 19 20 - 21 22 23 24 25

E D I T O R I A L

CONTRIBUTORS

WELCOME TO THE BRASIL OBSERVER By Ana Toledo – [email protected]

3brasilobserver.co.uk

IN FOCUS

in Argentina ...

The Supreme Court of Argentina has created constitutional rules and regula-tions for the country’s press with the introduction of the new Law of Media.Some points were opposed by Clarin,

the largest media group in the country as the new Law states that the group will need to dispose of significant parts of its business. For example, Clarín currently owns 237 licenses relating to cable TV, however the maximum limit established by the new law is 24, the company also provides TV services to 58% of the population, when the new limit set out I the law is just 35%.

... and in Brazil

Any attempt to advance debates on the democratisation of the media is treated as a threat to press freedom and free expres-sion by the major mass media, with critics citing opposition in the UK and Argentina to try and prove their point, without clari-fying the broader national topic.The proposed Popular Law Initiative of

Democratic Media has not been widely supported outside of the progressive left-wing, who have also been the driving force in pressing the government to ap-prove the Internet Civil Law which sets out network neutrality.

Black Blocs and repression

Among the diverse political agen-cies that came to the forefront dur-ing Brazil’s wave of demonstrations in June, one group who have received the most amount of attention have been the Black Blocs, who are a new fixture in Brazilian activism. Though instead of bringing positive change, any mention of this name is already being met with harsh comments of disapproval.The actions of the “masked Brazil-

ians” have created a dangerous split and have led to calls from a huge per-centage of society for the government to make a significant response by the military apparatus of the State. A recent Datafolha survey showed

that 95% of the residents of the city of São Paulo do not agree with the actions or tactics of the Black Blocs. These figures suggest that, for most people, they are nothing more than troublemakers who’s only aim is to disturb the peace of Brazilians who wake up at 5am and spends, beyond three hours to get to and from work, paying up to a third of their salary to do so, just to get by. Here, it is good to remember that

arguing against increases in travel fares is one of the causes of the Black Blocs, some might even argue that the real injustice here is the abusive price of transportation imposed by companies in large cities that still have wholly inadequate infrastructure.However in practice, it seems that

most of people do not agree with this, believing it is up to the Military Po-lice to end the “riot”, without realising that this will widen the gap between the level of police intervention, as ul-timately Brazilian society rejects the actions of the masked ones.It should not be treated as mere co-

incidence that two adolescents were shot by police officers on the outskirts of São Paulo, just days after images showed masked protesters hitting an-other police officer in the city centre.While I am not for one moment

condoning attacks on police, I simply wish to bring attention to the fact that in instances like this, the violence of one group (the from Military Police on behalf of the State) is being directly compared to that of the so-called van-dals. It is worth asking if the actions are proportionate, in addition to looking at how the tactics of the Black Blocs might have contributed to effective change.

Dilma and Merkel unite against spies

In response to accusations of wide-spread international espionage conduct-ed by the National Security Agency of the United States (NSA), Brazil and Germany sent a proposal to the UN demanding for a resolution against the invasion of privacy.Within this text, the two countries

demanded guarantees for data protec-tion in digital communications; meas-ures for the cessation to violations of the right to privacy (including the ad-aptation of national legislation); a re-view of procedures currently adopted; the establishment of national mecha-nisms for monitoring espionage activi-ties and the increase of transparency in the communications field.After Dilma Rousseff’s tough speech

at the UN in which she lambasted the practices of the NSA, it was Angela Merkel who had the most forceful re-sponse to the latest revelations that the agency monitored her phone and those of other European leaders.However some think Merkel’s out-

ward criticism is nothing more than an act to please her electorate, as the same documents released by former US intel-ligence office Eduard Snowden showed that the German secret service, along with other corresponding agencies in the UK, France, Spain and Sweden works in collaboration with the NSA.So perhaps Dilma should try and

find out if Brazil also part of the spy network?

Press in the UK

Following the phone hacking scan-dal and Leveson inquiry, the Advisory Council of the Queen of England has enacted a new system of press regula-tion that includes the creation of an agency and another ombudsman with expanded powers and fines of more than £ 1 million for violating the code of ethics. The new system, which was based on consensus by the UK’s three main political parties, replaces the Press Complaints Commission, which has been repeatedly criticised in relation to a series of scandals over the last two decades, though many notable journal-ists and editors have voiced their op-position to the new rules.

Photo: Agência BrasilMembers of the Black Bloc in Rio de Janeiro. The group’s actions have made the international media question the security system for the World Cup

What do you think about the issues raised in these articles? Write to [email protected] with your comments relating to one of the stories and your opinion could be published on this page in our next edition, on 19h November.

GIVE US YOUR OPINION

By Guilherme Reis

4 brasilobserver.co.uk

BRASILIANCEPRE-SALT

Following a major auction last month, the Brazilian government will sign a contract with a consortium of major oil companies that will extract oil from the pre-salt field of Libra. According to the auction rules, the consortium will have to pay the Bra-zilian Government a total of R$ 15 billion (around £4 billion) to sign the contract. According to the county’s Treasury Secretary, Arno Augustin, these funds will be directed into pu-blic accounts.The consortium formed by Brazil’s

Petrobras (with a 40% share), the Anglo-Dutch Shell (20 %), France’s Total (20 %) and Chinese CNPC and CNOOC (with 10 % each) were the only companies to take part in the auction. Petrobras and the two Chinese companies are state owned, while Shell and Total are private companies. The Libra field is located in the 1.5 square kilometre Santos Basin, with estimated oil production being placed at 8-12 billion barrels of oil over 35 years.During this period, the government

plans to raise more than R$ 1 trillion (around £300 billion). In addition to the initial R$ 15 billion (paid for the initial contract), the government is expecting R$ 270 billion in royalties and R$ 736 billion as excess oil. This is what President Dilma Rousseff sta-ted in her public appearances on TV and Radio following the first round of bids, dubbing this latest income as Brazil’s “passport to the future”. This promise seems to be assured

as back in September Congress and Rousseff signed a declaration that all future oil royalties should be ap-plied to funding education (75%) and health (25%). In addition to this, the deal is also being seen as a boost for Brazil’s manufacturing industry as a clause of the deal means that the consortium of oil companies will invest R$ 610 million to prioritise machinery, equipment and infrastructu-re manufactured in Brazil during the exploration, a move intended to boost employment and income in the region. The consortium will also have to invest 1% of its revenue in research and innovation.

Despite the stratospheric figures and a positive optimism of Rousseff and her government, the notion that Brazil has ‘won’ something from this auction is not widespread. The news has been met with criticism and questions from both the centre-right and far left opposition, as well as members of lef-tist groups who are aligned with the current government.The centre-right opposition, led by

the neoliberal PSDB has criticised the consortium approach and breaks the law originally authored by the Lula government stipulating that even if extracted by private companies, all oil in Brazil belongs to the Union. Left wing groups have previously

supported the government’s laws as they are seen to prevent a monopo-lisation of the sector, though in this auction they feel that the scheme has been undervalued and that more fun-ding and assurances should have been provided in the deal.Having won the auction of the

Libra field and in exchange for the expenses derived from the exploration and extraction of oil, the winning consortium will hold 58.35% of the profit from the field, with 41.65% going to public funds. This was the minimum set by the auction and as only one consortium took part, there were no better offers or competi-tion that could have given more to the country. Critics on both sides of the political spectrum argue that the Union should have taken a bigger percentage of the profits so there would have been more revenue to invest in education and health. Others would have liked to have

seen soul ownership by Petrobas and have rejected claims that the company was forced to work with others as it did not have capital to go after the venture alone. The government has denied the-

se criticisms, as the words of the Secretary of Treasury show, they are determined to see that any income ge-nerated in this exploration go directly into public services and education. In time, the primary surplus (positi-

ve balance between the collection of

the National Treasury and expenses, excluding debt interest) is the sig-nal that the government gives to the financial market that is committed to pay the debt, consisting primarily of securities negotiated with domestic and foreign financial institutions.

A consortium established for the

exploration of oil in Brazil has

faced opposition, showing the

government’s concern to ensure pri-

mary surplus goes to public accounts

as Rousseff reiterates that invest-

ments in health and education, will

give Brazil a ‘passport to the future’

AUCTION TO ENSURE POSITIVE ACCOUNTS

By Wagner de Alcântara Aragão

FROM CONCESSION TO SHARING

Oil exploration in Brazil has long been a government issue and generator of income:

1930 -1953 – A concession policy is implemented that means exploration is undertaken by companies external to state control

1953 - With the creation of Petro-bras, by Getúlio Vargas, oil becomes the monopoly of the Union

1997 - Law of the Fernando Henri-que Cardoso president ends the State monopoly and restores the concession policy

2008 - With the discovery of oil in the pre-salt, the Lula government deci-des to bring back to the State greater control over oil

2010 – The Lula government esta-blished a new law that allows for the sharing of exploration and profits


A consortium formed by the companies Shell, Total, CNPC, CNOOC and Petrobras was the winner of the 1st round of bids for exploration of the Santos Basin Photos: Agência Brasil

Demonstrators took to the streets in the centre of Rio to show their opposition to the auction Photo: Agência Brasil

IN THE INTERNATIONAL PRESS

Reports on the BBC highlighted the auc-tion as a unique process and noted the presence of the National Security Force to contain protesters, questioning whether the use of the military was good for the image of the country that will host the World Cup.

The Financial Times concluded that the result is more positive than expected for Brazil, arguing that despite being seen as onerous by some, the new regulatory re-gime was able to attract strong private interest.

The Washington Post website also praised the sharing scheme, arguing that the new rules had not discouraged investors.

PRE SALT

REGION

Field of Libra

aproximated

location


EDUCATION

BRAZIL IN UK

Science without Borders: First impressions

Brazilian government program brought 1,700 Brazilian stu-dents to the UK in September for a year-long undergraduate course. Brasil Observer speaks the students and teachers in-volved to find out how they are adapting to the UK and

each other

Good behaviour, an eagerness to learn new things and an excellent familiarity with the English language - these have been just some of the positive charac-teristics exhibited by the first wave of Science Without Borders students from Brazil.Parmjit Chima, Head of the School of

Engineering, Design and Manufacturing Systems of Birmingham City Universi-ty’s said: “All of the students are well behaved in the classrooms and labora-tories. I was more surprised with how quickly they have adapted not only to the college environment, but also to life in the UK. They are enjoying the new experience of teaching and learning, es-pecially as they are having lessons in engineering taught in English for the first time”.The professor also reiterated the ben-

efits of the new initiative will have for the Brazilian economy. “It will develop the next generation of graduates that will boost the economy in various sectors during the second decade of the 21st Century and beyond”.If the teachers are happy, then the

1,700 Brazilian students who arrived in the UK to complete a year of undergrad-uate studies are even more enthusiastic about how the programme is going.Bruno Gomes, 19, is a resident of

Uberaba in Brazil’s State of Minas Ge-rais, and is one of those who has tak-en up the opportunity to study in the UK. Gomes studies Biomedicine at the Federal University of Minas Gerais and will be based at the prestigious Durham University, in northern England for the next year. He told the Brasil Observer

that the first impressions made by the university and courses have met his ex-pectations. “The university was well pre-pared for our arrival and I found that all my needs were met quickly, they have managed the process well. I’ve not ex-perienced any issues in which someone has said ‘we are not prepared for this’.”The Brazilian

students receive support from the university, though many have found that they can go to one another if they have ques-tions or prob-lems. “We end up supporting each other, be-cause it’s more practical,” said Gomes.From speaking to the Gomes, it seems

that the element of the programme, which has impressed him most, is the quality of teaching. “The tutors I have met are very good and are leaders in their field. For example, in one class, the tutor was explaining the theory put forward in an article, and then just dropped in at the end that he had actually been the author of the discovery. For all the students and especially for me, this was a very posi-tive surprise,” Gomes said.Another Brazilian who has taken advan-

tage of student life in the UK is Marilia Passos, 23, who studies Architecture and

Urbanism at the University of São Paulo (USP) and will be based at Kingston University, in South West London for the next year. Passos was relieved to experience a calm passage through im-migration when she arrived in the UK. Once here, Passos enjoyed a busy week

of events to help her to adapt to British aca-demic life. “There was a whole series of events dedicated to helping new students and some special sessions for international students.”Passos has

found that the teaching differs great-

ly from her experiences in Brazil where the teaching style is more prescriptive, “Here it seems like there is less focus on the theoretical aspects of a subject. Typically in my classes in Brazil, about 20 minutes would be dedicated to the-ory, with the teachers passing around a summary of the presentation as they spoke. Here the emphasis is on inde-pendent studies.”

Proven resultsIt is not only the new students of

the Science without Borders scheme who have praise for the opportunities provid-ed. Nathália Gobbetti, 22, who is study-

ing pharmacy at USP has been based at the University of East Anglia since January, and has also been happy with her experience. Now coming to the end of her time here, (she returns to Bra-zil in December), Gobbetti can identify both the negative and positive points of Brazil and the UK’s education systems.“The teachers are very good, but I

have found that just as in Brazil, some have more knowledge than others. I found that the teacher-student interaction in class was more limited here, but my tutors did make time for us outside of class”, she said.For her, the biggest difference be-

tween the two systems is how learning is evaluated. In the UK, the main form of assessment for most courses is an-nual exams covering the contents of the entire year. “On this point, I prefer the Brazilian system, in which the student is assessed continuously throughout the semesters,” Gobbetti concluded.In addition to the positive experiences,

insights like this show the true value of the Science without Borders programme. Thanks to this initiative, a whole gen-eration of Brazilian undergraduates will enrich their educational understanding and decide what elements from each they will carry with them on their academic journey.

By Nathália Braga

Marília Passos, 23 - Kingston University London

Bruno Gomes, 19 - Durham University >> Bruno´s room

Photos: personal archiveNathália Gobbetti, 22 - East Anglia University


OPPORTUNITY

UK seeks Brazilian entrepreneurs

UK IN BRAZIL

Sirius Programme offers funding for young entrepreneurs to realise their dream of business in the UK with financial support of up to £12,000

Reporting by the British Consulate in Sao Paulo

UK Trade & Investment (UKTI), a department of the British Gen-eral Consulate in Sao Paulo, is in search of the brightest young minds who want to put make their dream businesses a reality in the UK. Now launched in Brazil, the Sir-

ius Programme is one of the most comprehensive investment packages aimed at recent graduates, final year students and those on masters or research programs to support their great ideas.In order to attract the best tal-

ent in the business world to the UK and create the next generation of entrepreneurs, the program of-fers candidates a 12-month support package, including investment of up to £12,000, guidance in attract-ing customers and help in obtain-ing a visa to bring the business idea to the UK. “The UK is one of the best

places in the world to become an entrepreneur. Our goal is to attract talented university educated people to start and build their business here,” said Nick Baird, CEO of global UKTI. “The Sirius Pro-gramme will be one of the most

comprehensive worldwide packages of support for the opening of busi-nesses and also offers the best in Europe,” he added.Vacancies on the programme will

be offered monthly, between Octo-ber 2013 and January 2014, with applicants submitting projects that will be evaluated and selected by a panel of experts. The programme’s goal is to attract hundreds of en-trepreneurs to the UK, stimulating the creation of new jobs over the next two years.The programme will formalise

and support the new businesses that some enterprising Brazilians have already started. Roberta Luc-ca, co-founder of Bossa Studios, a game development company based in east London’s Tech City, which was founded in 2010 told The Bra-sil Observer: “My experience of opening a business in the UK has been very positive and not very bureaucratic. The process was very fast: within a week, the company was assembled and basically ready to start trading, hire employees and create the games.”“In addition to all the facili-

Vacancies will be offered monthly, from October 2013 to January 2014

ties that the country offers to the opening of new busi-nesses, the Sirius Programme will make the process even easier and is a great oppor-tunity entrepreneurs to have the backing of the British government itself, something

that would have made all the difference when we started,” added Lucca. The Sirius Programme

is part of the commitment that UK Trade & Invest-ment has to support the tal-ent of people around the

world, helping graduates to make their business ideas a reality in the UK.For more information

about the programme, visit www.siriusprogramme.com.


PROFILE


‘We have done our part’Director Paulo Henrique Fontenelle was recently in London to launch his film ‘Jango Report’, which investigates the death of João Goulart, the former President of Brazil who was ousted by the military coup of 1964. In this exclusive interview for the Brasil Observer, the filmmaker discusses his research for the documentary and why he thinks that in Brazil “history is always swept under the rug.”Interview & photo: Rômulo Seitenfus

The filmmaker Paulo Henrique Fon-tenelle was London this Autumn to celebrate the launch his film ‘Jango Report’ (in Portuguese, ‘Dossiê Jan-go’), at the fifth edition of the Brazil-ian Film Festival. The film is a docu-mentary with a strong investigative element, made over three years, which aims at presenting numerous clues and testimonies that suggest that João Goulart’s death in 1976 was caused by poisoning, and not by a natural heart attack, as it was officially stated.In this exclusive interview, Paulo Hen-rique Fontenelle was keen to discuss the strong evidence put forward in his film. Fontenelle told me about the exchange of drugs that caused Jan-go’s death, reflecting on the sequential deaths of leaders and fellow politi-cians under the Condor Operation (a political-military alliance that spanned South America to aggressively put down resistance movements against that posed a threat to the region’s dictatorships). He also cited US efforts to control Brazilian leftist movements during the Cold War but he remains hopeful for Brazil’s Truth Commis-sion, which recently released the exhumation of João Goulart’s body, which will take place later this month. The controversy surrounding Goulart’s death is another chapter of dictator-ship being unveiled, as the testimoni-als, survivor’s accounts and investiga-tions of the commission come to light. In this particular case, if a death by poisoning is confirmed, this will add to the proof that senior officials of the dictatorship endorsed the torture and extermination of many people with little thought or consideration of how their acts would blight Brazil’s history.

The main focus of the documentary is the possibility that João Goulart was poisoned. You feature a former Uruguayan spy, Mario Neira Barreiro says he witnessed the exchange of

drugs that caused the death of ‘Jan-go’, an act that was ordered by then delegate Sérgio Fleury, with the per-mission of the Brazilian President Er-nesto Geisel under Condor Operation. How did you find the former agent?

Mario is a former Uruguayan secret agent who was arrested in Porto Alegre (capital of the Brazil’s southern state of Rio Grande do Sul) and is adamant that Goulart’s death was deliberate. João Vincente, who is the son of João Gou-lart, introduced us to one another. Jango did have heart disease, but he was very careful, it was not time for him to die of a heart attack. According to Mario Neira Barreiro, Uraguay’s secret po-lice managed to confiscate a bottle of his prescribed medicine, before they returned it they changed only the pills for others, which contained a lethal sub-stance to accelerate the heart, forcing the fatal heart attack.

The film features other evidence sup-porting this theory, including key facts such as the failure to conduct an autopsy, government resistance to the body to be buried in Brazil, and delays in the funeral, which was con-ducted under tight military surveil-lance. What else did you find out?

The coffin of Jango could not be opened under any circumstances. According to the testimony of the Uruguayan agent, the opportunity to detect the substance of drugs in the body would have been within 48 hours after death, but a series of delays made certain this would not be possible. In his testimony, Leonel Br-izola says Jango was regularly receiving phone threats, and that his fellow po-litically exiled friends were murdered at the same time. This was in a reaction to policy of the United States who began to withdraw support for dictatorships in Latin America, after Jimmy Carter’s election. The dictatorships hunted politi-cal leaders because there was a fear they would win the popular vote and give the

impression that the dictatorships were not reigning in political activists. Across Latin America several political leaders, died in strange circumstances.

The film shows how Jango planned to return to Brazil after ten years in exile in order to regain power in a democratic way. The possibility of his return could be pivotal in proving the motive for his alleged murder in 1976? The film also shows that Jus-celino Kubitschek, João Goulart and Carlos Lacerda, the three who had formed an alliance to restore democ-racy died in a space of a few months…

Yes. Juscelino died in a car accident that was never very well explained, Jango from a heart attack and Carlos Lacerda, died after receiving a vaccine within a hospital. We made the movie to show ex-actly that, and to allow people to draw their conclusions based on the evidence.

Recently the Truth Commission fi-nally released the request of the exhu-mation of the body of João Goulart. Are you pleased to hear this, do you believe that this case will be fully in-vestigated?

Remember that in Argentina the trials of the military dictators who tortured peo-ple took place in 1985, shortly after the end of the dictatorship, similar proceed-ings also took place in Uruguay. Brazil is the most backward country in this re-gard, they have had more than 25 years of democracy yet no one has launched a full investigation to find out exactly what happened, instead, the history is always swept under the rug. Jango’s family have been asking for his body to be exhumed for over ten years and only now, may we finally know the truth.

Even though so many years have passed, I would hope that the exhu-mation of the body that may prove murder but that other areas of inves-tigation into the dictatorship will be explored...

Yes. It will be important to find out more about the CIA agents who are men-tioned in several documents as knowing participants in the murders which took place in Latin America, as investiga-tions in other countries such as Chile have shown.

Do hope that the film’s release will contribute to the calls to carry out these investigations?

Yes, very much so! When we launched the film at the Rio Festival, members of the Truth Commission were present, and they seemed to come out with more con-fidence after watching the documentary, with an aim to continue the process. I feel that we have we have made a contri-bution and are fulfilling our role.


BUSINESS

FRONT PAGE

With the World Cup and the Olympics on the way, Brazil will have its most impor-tant year in the World Travel Market; the first edition of the fair in São Paulo drives business to the Ameri-cas and the Carib-bean, which should generate around 500 million pounds next year

Da Redação

Held in London from the 4th to the 7th of November, the 34th edi-tion of the World Travel Market (WTM), the largest global event of the tourism industry, every year brings together industry leaders to the Excel Exhibition Centre, in the east of the English capital. This is a great opportunity for business between tour operators and also for countries seeking exposure in tourism as a way to diversify and increase economic growth. Among the nations represented, Brazil is a significant player, preparing as it is for two of the biggest sport-ing events on the planet, with the expectation of attracting 600,000 visitors during the 30 days of the World Cup in June and July of next year.“As an emerging destination I feel Brazil will only get stronger and stronger in the European market,” said Simon Press, Senior Exhibition Director of WTM, to the Brasil Ob-server. “In a survey which we con-ducted with WTM exhibitors and key WTM Buyers’ we can reveal that the success of London 2012 Olympics has had a positive impact on the industry’s view of Brazil and Rio as a tourism destination during the Games”, he added.This year, WTM should attract more than five thousand exposi-tors, almost 30 thousand visitors and three thousand journalists; alto-gether there will be representatives from 182 countries. The expecta-tion in relation to trade agreements is around what was generated by the event last year. According to the organizers of the fair, the WTM 2012 generated £1.8 billion in business deals, which includes contracts signed during the event and before the start of WTM 2013. With regards to the agreements made last year, the WTM gener-ated a total of £585 million in business for the Americas and Ca-ribbean, a significant increase of 30% compared to WTM 2011. This growth was helped by the first edition of the WTM held in Latin America – last April’s event in São Paulo – the second edition will also take place in the same city in April next year.In this year’s event, more than 60 exhibitors are from Brazil, includ-ing Embratur, agency of the Minis-try of Tourism responsible for the disclosure of the country abroad, and various states of the federa-tion, such as Rio de Janeiro, Mato

Grosso, Amazonas and Minas Gerais, among others. In the Pri-vate sector, one of the highlights is the Match Connections company from the Grupo Águia that has, amongst their offered services, the marketing of corporate cabins for the 2014 World Cup.In addition, two sessions will place Brazil in the centre of the debate. One is “The Growing Pains of Bra-zil”, whose goal is to analyze how the growth of the middle class was instrumental in consolidating the country’s economic grow and point out where the opportunities are for tourism businesses. The other is “Next stop Brazil - 2014 FIFA World Cup update”, which will be reviewing the country’s planning to host the World Cup.

‘Gringos’ in Brazil Facing polls showing monthly that Brazilians are increasingly spend-ing more and more on foreign trips - more than US$2 billion in September this year, the highest expenditure for the month since 1969, and more than US$18 billion in the year so far.In terms of tourism in Brazil, ac-cording to the Central Bank of Brazil data, foreign tourists spent R$7 billion (about £2 billion) in the first six months of 2013 in the country. Although below what is spent by Brazilians abroad, this is the highest ever recorded figure for the first half of the year, and an increase of 9.6% compared to the same period last year.“The Confederations Cup in June had a great impact on this in-crease”, said the Embratur Presi-dent Flavio Dino at the time. “We would have broken the annual re-cord if we consider only the re-sults until May, but undoubtedly the Confederations Cup has greatly contributed to this performance, not only with respect to expendi-tures on match days, but also as a result of the visibility the country is gaining abroad”, he added.In 2012, Brazil was visited by 5.7 million tourists. The expectation is that this number will exceed 6 mil-lion in 2013, according to Embratur. In terms of the number of British tourists visiting Brazil, in 2012 the country received more than 150,000 visitors from the UK, an increase of 4% compared to 2011.For Simon Press, Senior Exhibition Director of WTM, the number is still quite low. “The main issues I

photo: divulgatio

n

BRAZIL SHOWS ITSELF IN LONDON FOR THE TOURISM

SECTOR

Back in 2012, Embratur’s focus in the World Travel Market was al-ready the 2014 World Cup


BRAZIL SHOWS ITSELF IN LONDON FOR THE TOURISM

SECTOR

can foresee for Brazil attracting Eu-ropean travellers would be the initial infrastructure making it less accessible to travel around internally as well as the cost of travel from many Euro-pean cities”, Simon said.The climate of the WTM, however, is optimistic. Simon is emphatic that data collected from the tour operators registered in WTM 2013 indicate a significant interest in doing business in Brazil, especially during the Olym-pic Games of 2016.According to him, nearly 40% of ex-ecutives are more inclined to sell travel packages that coincide with the games. Furthermore, over 25% of them are so confident of the success of Rio as host city that they will not wait for the re-sults of the World Cup in 2014, while 28% are considering increasing capacity to Rio, but will wait to see how business performs during the World Cup.With regard to tourists, 18% of them said that London 2012 made them become more inclined to travel to Rio de Janeiro to watch the 2016 Olympic Games.

WORLD CUP A study by Embratur reveals that the expectation of spending by domestic and international tourists in Brazil during the 30 days of the World Cup 2014 is R$25.2 billion (approximately £7 billion).Based on average spending of tour-ists in major events in Brazil, as well as in tourist spending in the 2010 World Cup, economists from Embra-

tur estimate that Brazil-ian tourists will spend R$18.2 billion (£5.1 billion), while foreign-ers will spend R$6.85 billion (£1.9 billion). According to the or-ganization, the value outweighs the public investments for the World Cup, estimated at R$22.5 billion.An estimated 25,000 British tourists will travel to Brazil to at-tend the World Cup 2014. If you want to be one of them, how-ever, you will have to be perpared to put your hand in your pocket (see report on page 12).

£2 billion

Was the expenditure of for-eign tourists in Brazil in the first six months of 2013

£1.9 billion

Is what foreign tourists are expected to spend in Brazil during the 30 days during the World Cup in 2014

5.7 million

The number of foreign tour-ists who visited Brazil in 2012. The number should rise to 6 million in 2013

155.488

British tourists visited Brazil last year. Almost 25 thousand are expected for the World Cup

Back in 2012, Embratur’s focus in the World Travel Market was al-ready the 2014 World Cup

“As an emerging destination I feel Brazil will only get stronger and

stronger in the Eu-ropean market”

Simon Press – Senior Exhibition Di-rector of WTM


ON THE ROAD TO WORLD CUP

The England football team made sup-porters of the Three Lions suffer during the course of the European Qualifiers for the World Cup. But in the end, England fans were able to celebrate qualifying for the finals, securing top spot in the group in the last group match. However, actually attending the event in Brazil will seem like a luxury.Choosing from packages sold by travel

agents in the UK, which are cheaper op-tions than buying directly from airline com-panies, a fan will spend between £ 7,000

and £ 10,000 for one package for the first phase of the tournament, lasting from 12 to 16 days. Packages guarantee accommoda-tion and transport to the host cities, but do not include tickets to actual games – these are sold exclusively by FIFA.Companies like Thomson Sport are offer-

ing packages from £6995 for adults (half price for a child), which include a full stay of 16 days in Costa do Sauipe (Bahia north-eastern state) and airline round trip tickets for three more host cities of the World Cup group stage, but do not include

HIGH COST

Fans paying the price for Brazil 2014English fans who want to watch the 2014 World Cup in Brazil will have to shell out between £7-10,000 for packages which do not include match tickets, which have to be bought directly from the FIFA website.By Renato Brandão

tickets for these first three games. Other agencies offer more modest packages, with one of the most basic from Infinity Tours. Six nights ac-commodation in a three star hotel, breakfast and bus transportation be-tween two cities - valid for the group stage of the tournament.An estimated 25,000 England fans

will travel to Brazil for the World Cup - the same number of fans who were at the World Cup in South Af-rica in 2010, although at the time it was expected 40,000 English support-ers would make the trip to Africa.As the World Cup draw is yet to be

held, it is not possible to know which cities the England team will play in, so one of the main challenges for the fans will be travel within Brazil, the fifth largest country in area in the world. If a fan is staying in Rio de Janeiro and has to go to Sao Paulo (southeast), Porto Alegre (south) and Fortaleza (northeast), travel of 276, 985 and 1627 miles, respectively, should be expected.Because of this, it is not recom-

mended to buy tickets directly with airlines. In any case, British Airways and TAM are the only two airlines that offer direct flights to Rio de Janeiro and São Paulo leaving from Heathrow - one daily flight from BA or TAM varies between £600 and £ 1600.Regarding accommodation, one

three-star hotel is expected to cost at least £400 per night, so an English fan could expect to shell out at least another £4800 for a single room for only 12 to 15 days in the group stage. Most luxurious hotels are charging up to an incredible £800 per day.Flight and accommodation will only

be part of the costs. A ticket for the final World Cup match in the Marac-anã Stadium, on July 13, will be 60%

more expensive than the value of the ticket paid to see France and Brazil in the final of the 1998 World Cup.English fans will have two options

when buying tickets on the FIFA website. One is to choose a pack-age that includes seven games - three group stage matches of the second-round, one of the quarter-finals, one semi-final and the final. This package, in which there is no guarantee of watching England play, will cost at least £784 - if you purchase tickets in category 3, which are the cheapest.The second option is to just buy

tickets for the three initial matches of England in the group stage, where fans pay £186 (category 3), £278 (category 2) or £362 (Category 1).The first batch of applications was

opened on 20 August last year and had over 6.2 million requests - with over 70% made in Brazil and 1.5% (almost 97,000) from England, which had the sixth highest demand from any nation. In total there will be raf-fled and sold 1 million tickets in this first round. Another 2.3 million tick-ets will be made available in other phases - the first one scheduled for November 11.


ON THE ROAD TO WORLD CUPLAST PLACES

Who’s going to the party?

Of the 32 countries that will be represented at the World Cup in Brazil, 21 have already secured their places, with two world champions still with a chance to qualifyBy Antonio Veiga

With eight months until kick-off in Brazil, 21 na-tions have guaranteed their place in the World Cup. The latest rounds of the playoffs confirmed the pres-ence of champions and newcomers for this summer’s showpiece event.In South America, Argentina, Colombia, Chile and

Ecuador have secured their passage, as well as Bra-zil, which is the host country. From the CONCACAF, which brings together countries from North and Central

America, the USA, Costa Rica and Honduras confirmed their presence. From Asia it will be Japan, South Ko-rea, Iran and Australia. And finally, from Europe, at-tending will be Belgium, Italy, Germany, Netherlands, Russia, Switzerland, England, Bosnia and Hezergovina and the champions, Spain.The only continent yet to fully decide its representa-

tives is Africa, where five will leave from: Tunisia or Cameroon, Ethiopia or Nigeria, Ghana or Egypt, Ivory

Coast or Senegal, Burkina Faso or Algeria.However, other teams still have a last chance to

stamp their passports towards Brazil in the play-offs. Among them, two world champions - France and Uruguay.

Swede star Ibrahimovic and Portuguese Cristiano Ronaldo will go head to head for a place in the World Cup finals

The duel that will be de-fined in Romanian lands promises to be truncated due to the defensive cha-racteristics of the teams. The Greek team is a little more experienced, having played in the last Euro. Without having gone to a World Cup since 1998, Ro-mania dreams of reliving the moments of glory when it was led by Hagi.

The French team have a mission not to repeat the embarrassment of four ye-ars ago. A goal from Henry, helped by his hand, led the team narrowly to the 2010 World Cup, eliminating Ire-land.

Ukraine will bet on its pragmatic football with a strong organisational de-fence and discipline. France will put their hopes on es-tablished names like Ribery and Benzema. The French are favourites, but the game will be far from a foregone conclusion.

The match between the Portuguese and Swedish is the most unpredictable of the clashes. From it will be felt the biggest World Cup absence. The superstars Cristiano Ronaldo and Zlatan Ibrahimovic will go head-to-head to try to lead their teams into the finals. The teams have similar characteristics, both rely-ing on the genius of their two superstar players.

PORTUGAL X SWEDEN (15/11 e 19/11)

A crowd of well-known chequered shirt counts the hours to celebrate their presence in the World Cup, while the team tries to contain the euphoria and preaches respect for the opponent. If Croatia wins in Iceland, they will ac-company neighbours Bos-nia Hezergovina, who will compete in their first World Cup.

CROATIA X ICELAND (15/11 e 19/11)

Former world champi-ons Uruguay will count their lucky stars that they made it to this stage. The likes of superstars Luis Su-arez and Edinson Cavani have much to thank Para-guay, who beat Venezuela away, confirming the Uru-guayans in the playoffs.

URUGUAY X JORDAN (13/11 e 20/11)

Since Australia were moved out to compete in the Asian qualifiers, New Zealand have become more competitive. This rise was confirmed in 2010, when they took part in South Africa. However, New Ze-aland face an extremely difficult task to repeat that feat. The Mexicans are he-avily experienced, because in addition to having alrea-dy hosted two World Cups, they boast many players from the top leagues of the world.

MEXICO X NEW ZEALAND (13/11 e 20/11) FRANCE X UKRAINE (15/11 e 19/11) GREECE X ROMANIA (15/11 e 19/11)


CONECTANDO

Conectando is our project that strongly supported in Europe and Brazil. Directly translated the name of the scheme means ‘connecting’ and within this the Brasil Observer are working with journalism students, media-activists and cultural move-ments from Europe and Brazil to make connections between information, ideas, projects and experiences. Started in 2012, the project

was established to respond to a feeling shared by many Brazilians that now is the time for the country to be known for more than “sam-ba, caipirinha and football”. While we celebrate these aspects of our culture and those who appreciate them, many Brazilians feel the need to show the diversity of our country through the true accounts of those who live there to give a real pic-ture of our green and yellow outlook. It is through sharing the

insights and stories of Bra-zilians at home and abroad, along with others who are interested in the country, that we hope to establish an “Ex-perience of Glocal Commu-nication”, Glocalisation is a relatively

new word and concept that combines Global and Lo-cal ways of thinking, linking global trends to local realities.

Those who adopt this out-look believe that the under-standing of the global world passes through the perception and understanding which are experienced at a local level. While globalisation has had many benefits such as im-proved social mobility, ris-ing living standards and high speed communication, local ways of thinking have a lot to offer such as a sense of community and allocation of roles. Just think of how the greatest technological tool - the Internet has changed in the last decade to become a major site for community (Facebook, MySpace), infor-mation sharing (You Tube) and charity (Kickstarter and other crowd funding sites). In essence both the local and global have something to teach each other for the benefit of everyone.With its base in London

but roots in Brazil, we see our newspaper as the perfect vehicle for “Glocal Commu-nication”. We tell global sto-ries through the eyes of our freelance contributors who are working and living their lives in different regions of the Brazil and the world.As our digital and online

activity has grown, through our website (www.brasilob-server.co.uk) and social networks, we realised the importance of our work in

disseminating information that otherwise would not reach the international audi-ence. From arts coverage featur-

ing the likes of OQuadro, who took London’s under-ground music scene by storm by importing their unique hip-hop from Bahia to giving a voice to indigenous people who’s lives have been direct-ly impeded by Brazil’s col-losal hydroelectric construc-tions, our collaborators have broken these stories around the world.These are just some ex-

amples that demonstrate the Conectando project’s goal: to circulate information through our media outputs, increase the exchange of knowledge and act as a connection be-tween Brazil and the outside world. We seek to decentral-ise communication, because we know that Brazil is much bigger than Rio-São Paulo, just as the UK goes beyond London. We also give space for more voices to show the reality in which they live, and doing so we make an essential contribution to the increasingly complex of the globalised and interconnected world in which we live, cel-ebrating its full of colours, cultures and tastes.

“I’m a journalist and con-tributor of the Brasil Ob-server. It all started with the Conectando project, which is a democratic journalistic space where everything and everyone has a proper place. The team is fantastic; they give me freedom to explore and cover the topics which interest me and are always there to help when needed”

Maxwell Quintão – Portugal

“The Erasmus internship with the team of Brasil Observer was a unique oppor-tunity to experience the reality and pace of working as a professional journalist in London, one of the most motivating and busy cities in the world. I was encour-aged to explore the cultural life and the networks of communication among vari-ous communities and social groups. This style and approach makes this newspa-per different from all others, and I would not have had the same opportunities from an internship at another paper. The Con-nectando project made me see that between England, Brazil and Europe, everything is more connected than we first imagine”

Heloisa Moraes – Portugal

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CONECTANDO PROJETC

PROPOSES AN EXPERIENCE OF

‘GLOCAL’ COMMUNICATION

HOW TO GET INVOLVED?Step 1: All you need is a story to tell, it could be re-lated to politics, culture, sports, entertainment, culture, technology. You could be inspired to tell us something going on where you live, or a place you visited - your story has potential to be spread all over the world.

Step 2: Send your article to [email protected]. Our team of editors will review the content and decide if it will be published on the website of the Brasil Observer. In some cases, the material may also be published in the printed edition, following any necessary modifications to fit in this space. If you haven’t written the article but have a good idea in mind, get in touch, our editors will be happy to dis-cuss the idea with you and give you direction.

Step 3: With the article published in our media, help us to increase the scope of your story by sharing the content on social networks with friends, family and eve-ryone who might be interested.

WHO CAN TAKE PART IN CONECTANDO?The project is open to students, journalists, media-activists, com-municators and all those who are interested in showing their vision of reality, discussing facts, exploring news and reporting experiences.

“The partnership with the Brasil Ob-server happened was the best and big-gest surprise in my life this year. The enthusiasm of the newspaper team for my ideas meant that I got to attend two major European film festivals:Berlin and Venice. Furthermore, it’s allowed me to return to writing and practic-ing journalism, something which I had been forced to stop as I did not have a platform to share my ideas.”

Gabriela Lobianco – Irlanda

By Roberta Schwambah

brasil observer #001 english version

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