brandseye: are communities killing brands?
DESCRIPTION
I was on an interesting ORM panel a couple of weeks ago and I got asked to prepare a 3min presentation/talk on whether I believed communities are killing brands. A fun little presentation on the topic.TRANSCRIPT
www.brandseye.com
Are communities
killing brands?
Samurai Jack Wants to Know
www.brandseye.comSilllyness.org
www.brandseye.com
www.brandseye.com
“Companies are deeply afraid of their markets.”
- Cluetrain Manifesto, 1999
www.brandseye.com
“There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.”
- Cluetrain Manifesto, 1999
www.brandseye.com
www.brandseye.com
“66% of brand touch points are controlled by consumers.”
- McKinsey Quarterly, 2009
www.brandseye.com
www.brandseye.comExplosm, ComicCon, 2010
www.brandseye.com
www.brandseye.com
NOThey doing your R&D for you.
While providing you with a platform for communication.
www.brandseye.com
Thanks @timshierNow please sit down – you scaring the children.
Samurai Jack now knows.