brands image across the internet including social media
TRANSCRIPT
Mentions research is based on data gathered and processed by Sotrender and other social media listening tools (Brand24, SentiOne).
Quantitative and qualitative analysis using our own method of classification based on specified keywords (selected manually using sample categorization supported by cluster analysis) and chains of keywords in analyzed mentions.
The research includes an analysis of the brand, it’s image, response to offers or any aforementioned issues.
Research description
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Main aspects of the researchWhat is being said about the brand? Reception to the brand’s offer. Do users make suggestions? Who are the influencers in a particular topic?
Researched issue
Sources of mentions – where discussions occur and the difference between channels. Mention topics: the brand’s reputation, user sentiments, and common problems. The tone of mentions (positive, negative, neutral), including issues with the strongest positive or negative pull.
Time period
A month, quarter, 6 months, a year etc.
Range
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Where are they talking about you?
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The sources of user posts according to the
number of mentions.
Quantitative analysis – How are discussions
look characterized on other channels?
Where are they talking about you?
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Sample data
Where they’re talking - topics based on channel
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Sample data
What is being said?
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Mention topics.
The percentage of individual topics within
the whole discussion.
What aspects of individual topics are most
important for your audience.
Qualitative analysis – What in particular do
users pay attention to?
What is being said?
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Sample data
What is being said - types of content
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Sample data
How is it said?
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How users start conversations and refer
to mentions of the brand or products.
See the attitude of your audience towards
analysed topics and other brands.
Deeper qualitative analysis – Which
mentions illicit the biggest emotional
response and are the most engaging?
How is it said?
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How is it said – emotional response
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Sample data
Who were the most outspoken people discussing the topic?
Whose opinion reached the most users?
Whose opinion engaged the most users?
Based on gathered data, we prepare a list of influencers sorted by our very own index (Influence Index)
Who are the influencers in a particular topic?
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Sample data
Pricing
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Analysis period Price Time Form
3-12 months 950 – 1600 EUR Up to 15 working days Report - presentation
Price and time depends on the specific research, analysis period, range, and category.Possibility to prepare periodical reports.Personal presentation of results on client’s request.
