gumgum at drs: what retail brands need to know about in-image advertising
DESCRIPTION
Overlaying rich media display ads on still images is fast becoming a staple of the digital media plan, based on their viewability, relevance and high engagement. GumGum CEO Ophir Tanz is credited with inventing the in-image advertising category and will share his insight on how in-image ads work best for retail brands, including key takeaways from the company's new white paper, "The Brand Marketer's Guide to In-Image Advertising." Speaker: Ophir Tanz, CEO and founder, GumGumTRANSCRIPT
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The 5 Things Retail Brands Need to Know About In-Image Advertising
Ophir Tanz
July 24, 2013
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#1 - VIEWABILITY
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#2 - RELEVANCE
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#3 - ENGAGEMENT
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#4 - BRAND LIFT
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#5 - MULTI-SCREEN
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LOOKING BEYOND IMAGES