“Every hero needs good theme music.”

2003

102007

3

Death By Numbers2003

2007

Number 1 Floor Space

-20%

Someone has got to pay the bills...Can brands become the patrons of popular music,providing capital for the recording , marketing and distribution of the music?

It is the responsibility the dominant organization in every society to foster the arts.

Today corporations are the dominant force behind are culture. What if they acted like Medici’s did during the renaissance?

Evil Exploitive Brand Sponsored Music.

People get hostile when you talk about brands getting involved with music. The think it’s evil. Rudolph the Red nosed reindeer was a song created strictly to sell toys at Montgomery Ward, evil stuff indeed. No one remembers that or cares. If the song is good it doesn't matter who paid for what.

Brands will become a stimulus in creating a business model that is beneficial for artists, brands and fans.

Hypothesis

new model?+ =

A week before this presentaton TAG joined forces with Island Def Jam and JErmani Dupri to form tag records. Further proof the walls are coming down, but it depends

on where they fall

Artist BrandLabel

The Parties involved

“When did the music stop coming first”

InsightThey will get used to it.If it means good music experiences at low cost.

Artist

Artist

“ record, shoe and soda companies all have one end goal, to get people to spend money, no difference. ” “As long as it makes sense with me”

Artist

InsightArtist

They do it for themselves and,in the end the fans are the ones who write the checks.

Labels

Label

Albums Touring

Merchandise

WebsiteDVD’s

Sponsorships

TV

Label

Film

The New Deal

Labels

InsightLabel

Technology waits for no one.There is no option. They must change the business they are in.

BrandsBrands

BrandsBrand

Brand

“We just have more to share as a company.”Brand

Brands

It is no longer what you say it’s what you do.InsightBrand

Artist

Label

Brand

They do it for themselves and, in the end the fans are the ones who write the checks.

They will get used to it.If it means good music experiences at low cost.

There is no option. They must change the business they are in.

It is no longer what you say it’s what you do.

Insights

Label

The Future.

Culture /Brand Connection

Culture /Brand Connection Shop

Artist

Brand

Label

Lower costs for music and concerts.

Less focus on the single, more focus on artist equals more freedom.

New jobs, people are not consuming less music they are consuming more of it in different ways.

Another channel to connect with the consumer and share a point of view.

What’s in it for us?