THE PROBLEM:Social media marketing campaigns are expensive and fall flat due to :1. poor creative content, 2. complex bespoke development, 3. poor management tools4. isolated online communities.

THE SOLUTION:A kickass cross-channel communication platform that enables brands to:

• switch on exciting social campaigns to engage their fans in minutes,

•network partner sites into a singular experience to expand reach,

•be underpinned by a premium creative community driving inspirational content for fans to engage around and share,

•Whitelabel to your client’s look and feel.

Creatives love us:

OVER $300,000 rewarded to creatives + massive exposure(one of them paid for his life-saving kidney operation with his winnings!)

Springleap’s current cornerstones

Creative Ideation

Architecture, design, creativity, ideas, video, animation

BridgeConnecting the

Springleap community and tech from day1 into

your platform

Social Marketing

Entire process is involves the brand community via

sharing and voting.

Products & Shops

Generating revenue through fan-based

merchandise

What Brands use Springleap for:

1. Graphic design projects ranging from CI, logos, merchandise to packaging.

2. Sourcing high quality ideas around ads, trailers and teasers

3. Exciting social media marketing campaigns that solve creative briefs and engage brand fans.

4. Production of merchandise from creative challenges

5. Remonetizing via sales in ecommerce shops

The stats: Who uses us?

1st Place: MentorCamp Canada

2nd Place: Innovation 100 Awards

+18500 DESIGNERS

+37 500 COMMUNITY & BUYERS

+200,000 FACEBOOK FANS

How it works:

1. Brand/ Agency gives Springleap the brief

2. Springleap offers a private challenge to source a variety of creative ideas & execution

Creative Social Media Marketing Campaign with Bridge

OR

2. Creatives informed via emails, social & ads

3. Springleap gets creatives to pitch on the brand brief - delivering as many variations as the client wants

3. BRIDGE: Springleap whitelabels and embeds the challenge in the client & partner spaces - creating the fan/creative network4. Sharing & voting by

competing creatives and brand fans

5. Winner is selected by Brand/ Agency from top 15 Voted by fans.

6. OPTIONAL: If client’s challenge is merchandise based, Springleap create retail-quality products and can offer an ecommerce fan shop, handing all everything 360 degrees from production, sales to logistics.

USP: BRIDGE

Our unique technology that allows brands to run Springleap creative challenges in multiple sites and pages simultaneously

with our community, apps and curation... with their look and feel.

Client / Blogger / Partner pagesrunning Springleap campaign simultaneously - engaging fans, increasing exposure

Creatives at Springleap compete to solve brand briefs at agency-quality levels & market to their communities

VIRAL STRATEGY WITH PARTNERS

TAKING CREATIVE TO THE MASSES.

Bridge enables partners to run the challenge simultaneously, increasing the exposure and virality of the campaigns.

Bridge networks communities together for the durationof the campaign, delivering Springleap’s community talent and

team management, cross-site fan engagement, and virality.

Social tools & channels built in

Client’s look & feel with no CSS required

Campaigns can be live in 5 minutes

EMBEDDED ACROSS THE WEB

BUILT FORVIRALITY

BRIDGE: Process - engaging the voting FANS Vote and share your favorite design

Client page- Brief- Submit- Vote

Springleap FB page - Brief- Submit- Vote

Affiliate/ Blogger FB page:- Brief- Submit- Vote

When users vote, a window pops up with a field they can submit their details in to enter a secondary contest for voters only, with an option to share to get more entries

sharing

sharin

g

sharing

Designs come into the contest as designers are incentivised by big prize and accolade.

new users gained from viral strategy

Are we effective? Hell, yeah.In 6 weeks Springleap produced 58 approved variations

with huge engagement and exposure.

Over 700,000 impressions;Covered in over 15 blogs and sitesClient repeated

Some Case Studies:

COMMUNITY SIZE

+4000 likes on each post X2TRENDINGon Twitter on 4 topics for 3 days

APPROVED DESIGNS+70

Shared in over a dozen blogs & sites

+2000 TEES & POSTERS BOUGHT BY FANS

TRENDINGGLOBALLY for 30 minutes

98 APPROVED DESIGNS

+150,000 TEES PRODUCED

Team: Advisors

Eran EyalCEO

Catherine RonaasenCOO

Travis LyleCommunity Manager

•Old Mutual Top 36 entrepreneurs•Mail and Guardian Top 200 Young South Africans•Microsoft Most Valued Presenter (MVP)•Designed 16 mobile phones (acquired)•Multiple startups including evly.com (acquired)•Mentor and lecturer in design and entrepreneurship at

University of Cape Town and Cape Technical institute•Guest lecturer on startups at Graduate School of Business

•Sales, Marketing and Export manager at Streetwires•2nd place at Textile Federations Young Designers Awards•Merchandise, wholesale & promotions Co-ordinator at Ernest & Hadley/ Nocturnal Affair

•Head Copywriter Orange Juice and Mister Walker Design •Community manager at AfrikaBurn•Multiple Loeries and D&AD Award winner

•As MD of Porsche turned the company from bankruptcy to the most profitable car manufacturer in Europe

•As MD BMW - increased revenue by 250% in 3 years•As CEO of EurotaxGlass (world leader in electronic automotive

information) lead the company to for +$600mm acquisition•Current strartup Traderoot (payment platform) facilitates over

$1Bn in payments p/a•Sits as Chairman on a number of boards - one of which was

listed as the best PE investment of 2011

•Global chairman of WPP’s Young & Rubicam•Sold his company to WPP•Has lead the acquisition of many companies by WPP

Kevin GaskellChairman of Advisory board& mentor

Yossi SchwartzMentor

•Built the world’s 1st social network Nextopia (acquired)•Previously lead architect at Spotify•Currently on Google’s crisis response team

Timo Ewalds

FOR MORE ADVISORS, PLEASE SEE APPENDIX

Contact Us Today!Eran Eyalm: +27 82 7173802e: eran@springleap.comt: @eraneyalLi: www.linkedin.com/in/eraneyal