Bright and Shiny ObjectsBrandon Fischer

GroupM NextPartner, Director of Predictive Insights

brandon.fischer@groupm.com@BRFischer

» In-Store ≈ Online» Online ≈ In-Store

» The Future of Shopping

Augmented Reality

Virtual Reality

» Which of the Following Statements Do You Agree with More?

58%

42%

“I wish shopping online was more

like shopping in a store” “I wish shopping

in a store was more like shop-ping online”

» Make Shopping In-Store More Like Shopping Online

Top 3 Reasons You Would Shop Online Instead of In-Store:

Top 3

1. Saves Time 70%

2. Easier to Find Product I Want 69%

3. No Lines 63%

4. Product Comparison 42%

» Make Shopping In-Store More Like Shopping Online Augmented Reality

Pop Tarts:2 for $4.00Compare

Prices

Search

Store Map

Cart Total:$63.35

Check Out

Raisin Bran Crunch

Lucky Charms

Lucky Charms Raisin Bran Crunch Pop Tarts Ground Beef Milk Bread Eggs Apples Bananas

Image cred: Huffington Post

» Make Shopping Online More Like Shopping In-Store

Top 3 Reasons You Would Shop In-Store Instead of Online:

Top 3

1. Have the Product Immediately 74%

2. Ability to Try On or Try Out a Product 65%

3. Assurance You Buy the Right Product 44%

4. Easier to Return Items 44%

Virtual Reality

» Make Shopping Online More Like Shopping In-Store

Image cred: Factor-tech.com; discovermagazine.com; Oculus.com

Adoption CurvesAre We There Yet?

» Adoption Curves

1955

1957

1959

1961

1963

1965

1967

1969

1971

1973

1975

1977

1979

1981

1983

1985

1987

1989

1991

1993

1995

1997

1999

2001

2003

2005

2007

2009

2011

2013

2015

0.0%

20.0%

40.0%

60.0%

80.0%

100.0%

Microwaves

What Percentage of the U.S. Adult Population Will Use the Device?

» Not just about historical data…

» Adoption Curves

Cultural Resistance

Legal

Revolutionary

Technical Limitations

Shelf Life (months)

Price ($)

» Drones» 3D Printing» Augmented Reality» Virtual Reality» Wireless Electricity» Body Implants» Out to the year 2060!

» Adoption Curves

» Adoption Curves

2000

2002

2004

2006

2008

2010

2012

2014

2016

2018

2020

2022

2024

2026

2028

2030

2032

2034

2036

2038

2040

2042

2044

2046

2048

2050

2052

2054

2056

2058

2060

0%

20%

40%

60%

80%

100%

Drones 3D Printing Augmented RealityVirtual Reality Wireless Electricity Body Implants

» Adoption Curves

Series10

10

20

30

40

50

60

Au

gm

en

ted

R

ea

lity

Bo

dy

Im

pla

nts

Dro

ne

s

Vir

tua

l R

ea

lity

Wir

ele

ss

Ele

c-

tric

ity

3D

Pri

nti

ng

Years to Reach 50% Adoption

Ye

ars

AugmentedReality

BodyImplants

DronesVirtualReality

WirelessElectricity

3D Printing

1st Year 1999 2002 2010 2012 2012 2009

27

51

2227

47

26

» Bring the Internet experience into the store» The Pop-Up Life

» Bring the store experience online» The Six Million Dollar Man» The Matrix isn’t for Everyone

» Reports of my death have been greatly exaggerated

» Takeaways

Thank You

Brandon FischerGroupM Next

Partner, Director of Predictive Insightsbrandon.fischer@groupm.com

@BRFischer

www.groupm.com