Branding template

Mission

• Who we are:– Education company gone corporate

– Online provider of wellness programs

• What we offer:– Full programs for fitness/health

– Tailored solutions for companies’ wellness needs

• Who benefits:– Companies

– Employees

Positioning Statement should address:

• For [target end user]

• who needs [compelling reason to buy]

• the [product name] is a [product category]

• that provides [key benefit].

• Unlike [main competitor],

• the [product name] provides [key

• differentiation].

Resonating Personal Values

Key Benefits/Emotional Hot Points

Consumer Insight (What “unlocks” this category

Brand Legacy Distinctive Attributes

Consumption Situations