Branding Magic Bullet

How to Transform Your Message into a Powerful Brand that Makes an Impact and

Attracts More Clients!

Module 1: Redesigning Your Brand Message to Align

With Your Purpose

How Can It Get Any Better Than This?

#ExpandYourImpact/YourOnlineProfitStrategist

Brand vs. Branding

• Your brand = what your clients think of when they think of you or your company; your story

• Branding = any strategy geared towards establishing your brand or story

• Branding elements = any component that makes the public think of your company, such as a logo

Successful Branding Example

•What company is portrayed in this photo?

Successful Branding

• Successful branding results in people looking at any of your brand elements & instantly thinking of your or your company and what you provide

• For example, the ‘golden arches’ logo identifies every McDonald’s restaurant across the world

• People should only have to see your logo, tag line or colors & they think of your company

Step 1: Creating Your Brand Identity

• Common ways people create a brand identity

1. Decide what you want your identity to be & carefully plan everything you do to support that chosen identity

2. Be 100% yourself & leave it up to fate to put people who will be attracted to you & your message in your path

Creating Your Brand Identity

• The most effective way to create a brand identity is a combination of methods 1 & 2 with a strong focus on your desired “audience”

Branding Tips

• Talk to your visitors in the first person

– Speaking in third person can come across as pretentious & unfriendly

Branding Tips

• Embrace authenticity

– “Authenticity” simply means being real. – Dare to celebrate your differences as well as your strengths– Be yourself– Be honest & transparent

How To Be Authentic

• Get to know your audience– Let your audience get to know you & see your unique

personality

• Figure out:– Who you are– What your message is– What your specialty is– How you can help

Ideal Clients?

IdealClientMagicBullet.com

Step 2: How & Where to Tell Your Story

• Share only what they need to know in order to relate to them

• What you choose to share should make them feel reassured that you are the right person to talk to; that you are in their corner; and that you have walked miles in their shoes.

• Everything you talk about should relate to them

How & Where to Tell Your Story

• Your story should always relate to your chosen audience

• It is okay to let your audience know you have problems but make sure they can relate to them

• If you feel like you are suppressing every single thing you want to share, you may be concentrating on attracting the wrong audience!

Authenticity is About Being Relevant To:

• Your audience• Anyone else who is listening in• The “conversation” currently going on in your

community/platform• The culture, goals, problems & values of your niche

members• The time you live in• Your core values & beliefs

More About Authenticity

• Match your tone and language style to your audience

• Be transparent but discriminating

• Set boundaries

• Never be afraid to admit that something didn’t work or that you made a mistake

More About Authenticity

• Really care for & enjoy your audience

• If you’re authentic, then you shouldn’t have to wear masks

• Don’t consider branding elements until you know who you are

• Your story is really “their” story

Step 3: The Credibility Issue

• Create credibility with your conversation & becoming known for reliability

• Tell your story & share across social media, private groups & your blog

• We tend to have more faith in people we know so be honest & transparent when telling your story

Other Credibility Boosters

• Consistency

– Branding elements match across all platforms– Posting at same time each day– Your ‘voice’ should be the same across all platforms– Your focus should always be kept on your story & your

audience

Other Credibility Boosters

• External Proof

– Social proof should happen organically as people interact with you

– Testimonials should be on sales pages; feel free to call it something else, like “Client Praise”

– Share research data with your audience– Be cautious about making earnings claims

Brand Evolves Over Time

Brand Evolves Over Time

Brand Evolves Over Time

Next Steps

• Report • Checklist • Worksheet