Branding “Live TV”Branding “Live TV”

Paula Partridge

American Airlines Inflight Products

Branding American Airlines

All products must reinforce the American Airlines brand and differentiate American Airlines from the competition.

Recent Product Enhancements

• New Interiors

• Space/legroom

• Bose Headsets

• DVD

Current Inflight Video

• Exclusive relationship with CBS

• Network quality production

• No VNR’s/infomercials

American Airlines is not a “Media Brand”

• AATV

• Major Networks– ABC– CBS– CNN– NBC

Today vs. “Live TV”

• Ad sales

• Non-measured medium

• Licensing

• Self Promotion