Branding for your company

-Think about it-How is it suitable for your development/ game style-Think about interesting design logo-Something a potential target audience can associate with

Marketing ObjectivesPeople to play the game (twine users, non-twine users, or as many people as possible)Monetizing the game (advertising, an appeal to advertising, develop brand, company, game franchise, characters- transmedia storytellingTwine games (awareness, do it yourself gaming) a choose your own adventure gaming style, sell it to a community.New game play style, develop a community around the game of twine (may extend the game around it, spread the creativity and potential for the game)PR/ forums talking and spreading press about the game

Identifying the Target Audience

Market Segmentation for RED RUN-Twine users-Text based game users-Digital/ books (story driven games e.g. adventure games such walking dead, RPGs)-Indie game fans-Casual/ Hardcore/ Social gamers-Fans of the genre (Fantasy)- role play, cos play, comics, literature or films