branding for start ups the unspun way
DESCRIPTION
Branding & Marketing for Start-UpsTRANSCRIPT
Branding – Start Early The Start-‐Up approach
HOW TO BUILD A BRAND WITHOUT SPENDING A LOT OF “MONEY”?
• Components of Company Value • Understanding differen>a>on between core marke>ng & Branding
• Branding Tips – keep the focus on customer • Take the first step – Internal Branding • No Money Marke>ng – Op>mize without spending • Defining and Measuring success
Things to know…
Components of Company Value
4
TEAM
TECHNOLOGY
CUSTOMERS
PROFITABILITY/GROWTH
BRANDING
SCALING
• Whatever startup brands are doing, chances are you are doing it for the first >me. The first presenta>on to an investor, customer or important employee must be simple, clear and compelling–there are no second chances.
• Developing a strong brand founda>on is cri>cal to the early success of startups and emerging companies finding their way.
Keep in Mind
• There is a difference between marke>ng and brand building.
• Marke>ng is for your business, Brand is for your consumers.
• People oWen mix the two just because both of them lead to the same output, i.e. more sales, revenue and popularity
Marketing Vs Branding
What your End In Mind? –Customer AcquisiIon?! To whom you market Why they buy What makes your brand highly valued and difficult to subs>tute How your brand competes
Keep the focus on customer
-‐ Get the website right! It’s your business card to your customers.
-‐ Use a simple sentences to communicate your iden>ty
-‐ Give your prospects and customers a pla]orm to communicate
-‐ The Logo formula – Merchandizing is good! -‐ Content Marke>ng – Leverage it!
Few tips…
Charity begins at home -‐ internal brand building is a ‘Must-‐Do’
Nothing equals ‘having your team or employees believe in the true poten:al of your brand’ because then they don’t work
for you; they work with you.
Take the first step..
Internal Brand Building ALWAYS • brand your outgoing communica>on • brand your deliverables, presenta>ons, code, reports etc.
• document your learning, experience and experiments
• share your accomplishments with the team • do a quality check before delivering
Tips
Internal Brand Building NEVER • allow any spelling errors or gramma>cal errors to appear on your website (marke>ng/sales collateral for other businesses).
• do a hasty job with the design, layout or styles -‐ be pa>ent while finalising designs; good things take to be built. (presenta>ons and plans for other businesses).
Tips
• Post Comments on Other Blogs that Relate to Your Industry • Submit a Weekly Press Release to www.PRLog.com • Post Classified Ads on the Many Online Classified Ad Websites.
Examples: www.Craigslist.org www.Kijiji.com www.Loot.com www.Backpage.com www.Gumtree.com www.Oodle.com • Start a Blog that Helps and Educates People rather than trying to Sell
• Create a Facebook Profile, LinkedIn Profile, and Twider Acount.
• Use Affiliate programs and leverage Message Boards • Create a Video and Distribute it Using Youtube
No money marketing techniques
Online Tools to track your brand • Google Alerts -‐ Set an alert for your brand name to receive daily/weekly alerts on email. Google will send you links to blogs, ar>cles and webpages where your brand is being talked about.
• Yahoo Pipes -‐ It is a service which enables people to create a news feed for themselves using other feeds from the web. You can use it’s search to see if anyone reads stuff about you.
• Google Blog Search -‐ Find what is being wriden about your brand in the blogosphere.
Measure Results
• seeking new rounds of venture funding • introducing new products for the next level of growth
• crea:ng new marke:ng and communica:on strategies
• planning to enter new markets or serve a new customer segment
• planning to shiP brand messaging and communica:on strategies
Other Reasons
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