brand overview 2017 - bauer media advertising€¦ · in 2017 we will be offering our key...
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brand overview2017NWONLINE.COM.AU
NW is the OMG of celebrity weeklies, giving readers an escape into the crazy lives of Hollywood’s hottest stars – cheeky, unfiltered and unashamed!
From the best oh-no-they-didn’t pics and insider goss to all that’s buzzing in entertainment and reality TV, as well as celeb fashion, beauty and
diet secrets to steal – NW is the ultimate celebrity bible. “Hey, they’re just like us – only crazier!” - Mark Brandon, Editor, NW
MARK BRANDONEDITOR
Mark Brandon joined Bauer Media in May 2014 as editor of NW, Australia’s favourite celebrity gossip title. Having started his magazine career as a sub-editor and writer at NW back in 2004, Mark has since held senior roles at several of Australia’s biggest-selling weekly magazines, including Woman’s Day, OK! and most recently as deputy editor at New Idea. Mark brings with him a passion for celebrity news and the NW brand, with the title showing encouraging growth as the only weekly in Australia to post a circulation increase in the June 2016 audit.
LATTITIA TAYLORFASHION EDITOR
After graduating with a double degree in Journalism and Business from the University of South Australia, Lattitia Taylor established herself as a passionate stylist in London, assisting at UK InStyle and Star magazines. Having previously held the role of fashion stylist at Girlfriend, Lattitia is currently fashion editor at NW. She has also worked on the other side of the camera, appearing in multiple TV segments and styling for Australia’s Next Top Model, Myer spring fashion, not to mention international and local celebrities. With a career spanning seven years, Lattitia believes fashion is what you buy; style is what you do with it.
HILARY BLOOMFIELDDEPUTY EDITOR
Hilary Bloomfield joined Bauer Media in 2010. Over the six years she has been with the company, she has worked across several of the weekly titles. In a market where photos have always driven the stories, her background as a photo editor makes her a strong asset to the NW team.Having worked in the industry for more than 20 years, cutting her teeth on the newspapers of London before moving to Sydney in 1999, Hilary brings a wealth of experience in fast-paced, weekly celebrity journalism.
KELSEY FERENCAKBEAUTY EDITOR
Kelsey’s career spans over six years, across seven of Australia’s leading magazine titles and global brands in a range of editorial roles. Currently Beauty Editor at OK! and NW magazines, she has a vast expertise of all things lifestyle having written across multiple categories – everything from homes and fashion to money and pets, and has also interviewed major celebrities like Elsa Pataky and home-grown stars such as Jesinta Campbell. Kelsey is all about understanding women and what make them tick, educating and informing them, but most of all, making them feel good.
editorial profiles
KARINA RECCHI FEATURES & ENTERTAINMENT EDITOR
Having worked across multiple monthly and weekly magazine titles, including FAMOUS, Marie Claire and on the launch teams of ELLE Australia and MiNDFOOD Style, Karina has more than eight years’ industry experience under her belt as a sub-editor and writer. From directing photoshoots with celebs, such as Geordie Shore’s Charlotte Crosby, The Real Housewives of Sydney and Melbourne, and The Bachelor and Bachelorette break-out stars to interviewing the biggest names in the bizz – including Shanina Shaik, Zac Efron and Erika Girardi – Karina’s able to smell an exclusive scoop a mile away and deliver breaking reality TV and entertainment news across a multitude of platforms.
key properties
FLIP COVERIn 2017 we will be offering our key advertising clients the opportunity to own bespoke editorial content with an exclusive flip book sponsorship. This unique print execution will provide your brand with market cut-through against competitors.
TAN CHOICE AWARDS NW staff will put self-tanners to the test in a bid to showcase to our readers the best products ever. The awards will be broken into categories, with three products per category, and will include a range of formulations – such as mists, foams and lotions.As the exclusive partner, NW will ensure your brand is top-of mind, and your products are an absolute must-try and must-have for the most savvy tanners in Australia.
BODY BLITZEach week, NW delivers its readers exclusive health and fitness content with Body Blitz! This popular, celebrity-focused lifestyle feature highlights your brand with integrated branded mentions and editorial support across print, digital and social platforms.
the goss entertainment& reality tvlols, man candy
& OMG momentsHook-ups, break-ups and shake-ups - NW’s has also
the juiciest celebrity gossip every week!
the glam
The fashion, the fame, the inspo! NW style stalks the
stars, helping readers get the hottest outfits and beauty
looks - in time for the weekend!
All the latest and hottest releases in cinema, TV,
music and home entertainment - with a
healthy dose of Reality TV on the side!
body blitz
Want the secret to a hot celeb bod? NW’s got all their
diet and workout tips - every week!
We love our celebrities, but let’s face it – we also love
it when they’re not at their best! Celebrity moments that will make you laugh, cringe and have you hot
under the collar.
editorial pillars
JANUARY New Year Body & Beauty
Australia DayNW Man Candy CalendarSummer Festival Fashion
Horoscope SpecialGOLDEN GLOBES
FEBRUARY Valentines Day
International Fashion WeeksThe SAG & BAFTA’s
GRAMMYS
MARCH VAMFF - Melbourne Fashion Week
International Fashion MonthAutumn Style and Beauty
OSCARS
APRIL Mother’s Day Gift Guide
EASTER body Blitz
MAY Mother’s Day
WINTER Special Beauty & FashionMBWFA (Australian Fashion Week)
LOGIESMET GALA
Billboard Music Awards
JUNE WINTER FASHION & BEAUTY Special
Fragrance SpecialCANNES Film Festival
JULY Nail Beauty Special
Mum’s and Bubs SpecialWinter Fashion Shoot
AUGUST Online Shopping Special
Father’s Day Gift GuideTeen Choice Awards
SEPTEMBER SPRING Fashion & Beauty
Spring Fashion ShootSpring Clean Your Beauty Regime
International Fashion WeekEMMY’s
OCTOBER Spring Racing Special
Halloween SpecialNail Beauty Special
NW Tan Choice Awards
NOVEMBER Party Season Special
SUMMER BEAUTYSwim Special
Tanning/Sunscreen SpecialMTV Awards & AMA’s
DECEMBER XMAS Gift Guide
HOLIDAY FASHION & BEAUTY Special
2018 calendar
FEB MAR APR MAY JUN OCT NOVJAN
NAME POSITION PHONE EMAIL
Paul Gardiner Director of Sales (02) 9282 8676 [email protected]
Karen Holmes Head of Key Accounts, NSW [email protected]
Will Jamison Head of Direct Sales, VIC
(02) 9282 8733
(03) 9823 6301 [email protected]
Judy Taylor QLD Head of Sales (07) 3101 6636 [email protected]
Nicky Simpson WA Sales Manager +61 414 298 725 [email protected]
Ben Wiles SA Sales Manager (03) 9823 6387 [email protected]
contact us today