brand manual 2014 - diocesan college ci manual_march2014.pdfthe school was founded in 1849 by bishop...

BISHOPSDIOCESAN COLLEGE


inspires individuals

B R A N D M A N U A L2 0 1 4

C O N T E N T SIntroduction ............................................................................................................................................1

BRAND ELEMENTS Logo .................................................................................................................................................3 Colour ..............................................................................................................................................4 Typography ......................................................................................................................................5 OD Union Logo ...............................................................................................................................6 House Colours and Logos ................................................................................................................7

STATIONERY Letterhead ........................................................................................................................................9 Compliment Slips ..........................................................................................................................10 Notepads ........................................................................................................................................10 Business cards ................................................................................................................................10 E-mail signature .............................................................................................................................11

CLOTHING College uniform .............................................................................................................................13 Clothing gallery .............................................................................................................................14 Prep and Pre-Prep uniform ............................................................................................................15

SIGNAGE Directional signage ........................................................................................................................17 Internal signage ..............................................................................................................................17

Brand queries ........................................................................................................................................18Bishops Branding Committee ..............................................................................................................18

The School was founded in 1849 by Bishop Gray as the Diocesan College but is also known as Bishops, both locally and internationally.

We will be known as ‘Bishops’, but to recognise our history and traditions ‘Diocesan College’ will still be incorporated in the crest.

BRANDING MANuALThis will include a basic guideline of standards for the reproduction of written and visual material associated with the brand of Bishops and will include samples of documents, i.e. letterheads, fax transmissions, compliment slips, business cards, e-mail correspondence, plus logos which should and may be used.

ARTICLES AND PRESS RELEASESAll articles or press releases written for in-house or commercial publication must be approved by the Principal or member of the branding committee.

MERCHANDISEMerchandise includes all school uniforms, items for tours, hoodies, aprons used for Houses or any other functions.

All merchandise must be approved by the branding committee and should be transacted through the School Shop. Any parent, pupil or staff member initiating a new item must follow this procedure. Branded merchandise is not usually permitted to be used as a form of fundraising.

ARTwORkArtwork designed in accordance with the brand requirements and stipulated guidelines, and must be approved by the Principal or member of the branding committee.

Any poster, newsletter, e-mail, leaflet/flyer, brochure, PowerPoint presentation should be approved by the Principal or member of the branding committee before being finalised and distributed.

Web page branding, social media, i.e. Facebook, Twitter, YouTube, must conform to the Bishops branding guidelines where possible and should be monitored and updated continually.

AMENDMENTSAs the Bishops brand develops, the new and updated design elements will be made available.

SuPPLIERSSuppliers should be approved by the Principal or a member of the branding committee.

I N T R O D U C T I O N

Anyone using the Bishops Crest or Mitre, or the word Bishops, or any of the Houses names or logos without permission from the branding committee will be personally liable for any costs incurred in replacing the article if the branding committee does not approve it.

1Bishops Brand Manual | 2014

B R A N D E L E M E N T S

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L O G O

The artwork for all logos is maintained by the marketing department. All electronic versions are maintained by IT.

There are three “logos” used for all Bishops branding. These take the form of the Bishops Crest in various forms, or the Mitre. These can be seen below with examples of when each is to be used:

Standard Bishops Crest

Standard Bishops Crest with “inspires individuals” tagged beneath

Standard Bishops Crest with “inspires individuals” tagged beneath. Black and white.

The Bishops Mitre in full colour










C O L O U R

The official Pantone, process and web colours used for the Crest logo are show below:

The official Pantone, process and web colours used for the Mitre logo are show below:

DARk BLuE

C – 100

M – 80

Y – 30

K – 50

PANTONE 207C

LIGHT BLuEC – 100M – 8 Y – 0K – 6

Pantone – Process Blue CVC

REDC – 0M – 100 Y – 65K – 15

Pantone – 200 CVC

HEX –

PANTONE 457C

GOLDC – 0M – 11 Y – 100K – 27

Pantone – 111 CVC

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T Y P O G R A P H Y

Headings and sub-headings may be used in Times New Roman Bold. Times New Roman should be used in all documents and applications as well as all typing of letters, invoices and faxes.

Times New Roman

Times New Roman Bold

The recommended font sizes are:

• 12pt on all internal and external correspondence (exam papers, letters, etc.)

• 16pt for headings on programme covers

• 14pt for dates on programme covers

• 12pt for initiation copy

• 9pt for inside copy of programmes

abcdefghijklmnopqrstuvwxyzABCDEFGHIjKLMNOPqRSTUvWXYz1234567890

abcdefghijklmnopqrstuvwxyzABCDEfGHIjkLMNOPqRSTuVwxYz1234567890


O D U N I O N L O G O

Silver mitre on navy background

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H O U S E C O L O U R S A N D L O G O S

The artworks for the house logos are maintained by the marketing department and house directors. All electronic versions are maintained by IT.

BIRT MALLETT

fOuNDERS

OGILVIE

GRAY

SCHOOL

kIDD

wHITE


S TAT I O N E R Y

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L E T T E R H E A D

The letterhead is used by both the Prep and College. Hard copies are to be ordered and printed through the marketing department and electronic versions are kept with IT.

There are two variations of the letterhead that may be used: colour, and black and white.

The colour variant has the standard Bishops Crest on the top of the document whereas the black and white one has the standard Bishops Crest with “inspires individuals” tagged beneath in black and white. Both of these can be seen in the Brand Elements section under logos.

fONT TO BE uSED ON CORRESPONDENCE Letterheads: printed or attached to an e-mail – Times New Roman: 11 or 12 points


N O T E PA D S

B U S I N E S S C A R D S

The Principal has his own notepads which are printed in hard copy and ordered from the marketing department.

Generic notepads for the rest of the school are also printed in hard copy and can be ordered as well.

Business cards must be ordered as necessary from the marketing department.

C O M P L I M E N T S L I P S

Generic compliment slips for the Pre-Prep, Prep, and College are printed in hard copy and ordered from the marketing department. An example of this can be seen below:

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E - M A I L S I G N AT U R E

The signature on all e-mails needs to correspond with the one as shown below. In order to add the signature to your e-mail account, please follow all instructions as set out on https://bishops.org.za/staffweb/schooladmin/Branding/signature.html.

Standard e-mail signature as to be used by all staff

fONT TO BE uSED ON CORRESPONDENCE E-mails – Calibri or Calibri light: 10 or 11 point


C L O T H I N GThis section covers all clothing regulations of the Bishops, including the Pre-Prep, Prep, College, and Post Matric.

All Bishops branded merchandise may only be transacted through the School Shop, with approval of branding and design being given by Mr Andre jacobs (College) and Mr Rob Riches (Prep).

Where a bespoke item is required by a group or a team, the teacher/parent/coach/pupil requiring such an item must first communicate this with The School Shop. The Shop will then plan the item to Bishops specification and provide the costing. Thereafter, the Shop is required to get written approval from a Bishops Deputy Headmaster as appropriate.

No Bishops branded items may be produced other than via the authorised channel, as above.

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C O L L E G E U N I F O R M

• Blazer with embroidered mitre

• Regulation navy blue pullover (sleeveless), with mitre

• Regulation navy blue pullover (long sleeve), with mitre

• Black shoes with laces (within regulation, not pointed or brogue)

• Dark brown shoes with laces (within regulation, not pointed or brogue)

• White shirts

• Camel khaki shirts – regulation only

• Camel khaki shorts – regulation only

• Charcoal grey trousers

• Camel khaki knee-length stockings

• Dark grey socks (anklets)

• School ties (1 x school; 1 x house)

• Navy brim hat with mitre (school regulation)

• Suitcase, Briefcase or Haversack (within regulation)

• Padlock with 2 keys or combination lock

SPORTS• Gym or running shoes (predominantly white)

• Bishops sports socks

• Rugby jerseys – white (if playing rugby)

• Rugby jersey – house colours (if playing rugby)

• Hockey shirts (if playing hockey)

• Rugby shorts – navy blue

• Rugby shorts – white

• House shirt

• Vests – regulation house vest

• Bishops regulation tracksuit (top and pants)

• Bishops sports shirts (tennis/badminton/squash/general)

• Towel

• Togbag – school regulation

• Regulation swimming costume

• Bishops quantec navy sports shorts

• Cricket shirts (if playing cricket)

• Cricket Day/Night and Warm-up shirt (all cricket teams)

OPTIONAL• Bishops scarf

• Cricket boots or shoes

• Cricket longs from Under 15 (and U14A)

• Rugby boots/Hockey boots

• Bishops rain jacket

• Bishops sports peak cap (navy/white)

• Bishops swimming (wet) bag

• Wash bag

• Bishops boxer shorts

• White socks (anklets)

• Bishops rowing jacket

• Bishops rowing peak (white)

• Bishops rowing tri-suit

• Bishops white brim hat (cricket)

• Bishops Waterpolo robe

• Cyclist reflector belt

• A4 Zip around folder

• Laptop carry bag


U N I F O R M S1: College No.1’s.

2: College khaki’s

3: full crest

4: Prep uniform

5: Pre-Prep uniform

1 3

4

2 5

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P R E P A N D P R E - P R E P U N I F O R M

G R A D E R R E q U I R E M E N T S

SuMMER uNIfORM• Camel Khaki shorts

• Camel Khaki short-sleeved open neck shirt

• Navy v-necked jersey with school badge (long-sleeved)

• Regulation Camel Khaki hat, with elastic sewn for under the chin

• Brown sandals with open toe and open heel

• (Green Cross sandals are available from the School Shop.)

wINTER uNIfORM• Camel Khaki shorts


• School tracksuit

• Grey long socks

• Plain black lace-up shoes

• Bishops or plain Navy Rain Jacket (Optional)

SPORTS• The school uniform is generally used for

extra-mural activities

SATCHEL• Bishops Satchel – regulation (smaller size)

• Bishops all-purpose wet bag

G R A D E 1 A N D 2 R E q U I R E M E N T S

SuMMER uNIfORM• Camel Khaki shorts


• Navy v-necked jersey with school badge (long sleeved)

• Regulation Camel Khaki hat, with elastic sewn for under the chin

• Brown sandals with open toe and open heel

• (Green Cross sandals are available from the School Shop.)

wINTER uNIfORM• Camel shorts

• Camel Khaki long-sleeved shirt

• School tracksuit

• Grey long socks

• Plain black lace-up shoes

• Bishops or plain Navy Rain Jacket (Optional)

• School tie

• Art T-shirt (one of Dad’s old ones)

SPORTS• Bishops sports shirts – regulation• White shorts• White tackies• Short white socks• Bathing costume – Bishops school regulation• UV Sunvest – school regulation preferable• Bishops all-purpose wet bag• Swimming cap – regulation• Bishops school togbag

SATCHELS• Bishops Satchel – regulation• Library book bag – compulsory

SuPPORTERS GEAR• Peak• Rain jacket• Sweatshirt Golf shirt (men’s and ladies’) • Beanie • Polar fleece top with zipper sleeves• Scarves• Bishops keyrings• Fridge magnets• Pitchmark repairer• Pens


S I G N A G ESignage requests are to be directed to Marketing who will get permission from the Branding Committee. Once approved the signage will be installed.

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D I R E C T I O N A L S I G N A G E

I N T E R N A L S I G N A G E

Signs around Campus are in the process of being upgraded. Direction signs as per sample below.

Signs inside buildings or on doors in buildings as per samples below.

fONT AND COLOuR TO BE uSED ON ALL SIGNAGE Arial and printed white on Bishops blue


B I S H O P S B R A N D I N G C O M M I T T E EThe purpose of this Committee is to provide a cohesive, recognisable and consistent appearance for all the visual communication on, or on behalf of, Bishops. All documents produced by Bishops should represent the school in a positive and professional light.

It is imperative that the appearance projected by our visual material communicates the desired image of Bishops, aligning our marketing and appearance in order to:

• create an easily recognisable face of Bishops to the market; and

• maximise the use of the brand to benefit all the Bishops family; and

• protect the brand integrity to the benefit of all the Bishops family.

It is only through directed, controlled use of our brand that we will achieve these objectives.

B R A N D q U E R I E S

ROSEMARY wILkEMarketing & Events

t: (021) 659 1043 (Direct) | (021) 659 1000 (Switchboard)

f: +27 21 659 1013

e: [email protected]

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Founded in 1849

Campground Road, Rondebosch, 7700, Cape Town, South Africa

E-mail: [email protected] | Tel: +27 (21) 659 1043 | Fax: +27 (21) 659 1013

www.bishops.org.za


brand manual 2014 - diocesan college ci manual_march2014.pdfthe school was founded in 1849 by bishop...

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