brand management
DESCRIPTION
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Zynga /z/ is a provider of social game services founded in July 2007 and headquartered
in San Francisco, California, U.S. . It was named after an American bulldog named "Zinga".
The company develops social games that work stand-alone on mobile phone platforms such
as Apple iOS, Android, Windows Phone and on the Internet through its website, Zynga.com,
and social networking websites such as Facebook, Google+, and Tencent QQ.
Mission : "connecting the world through games."
Gmaes : FarmVille, FarmVille 2, Texas HoldEm Poker & Chef Ville.
Founder(s) : Mark Pincus, Justin Waldron, Eric Schiermeyer, Michael Luxton & Steve Schoettler
Industry : Interactive entertainment, Social network service
Website : zynga.com
Users : 240 million monthly active users, 20 million daily active users.
Zynga has been taking steps to cut expenses and expand its business into areas such as
licensed board games, online gambling, its own gaming platform (Zynga.com), and mobile
game apps.
Groupon is a deal-of-the-day website that features discounted gift certificates usable at local or
national companies. Deal-of-the-day (also called flash sales or one deal a day) is an e-commerce
business model in which a website offers a single product for sale for a period of 24 to 36 hours.
Potential customers register as members of the deal-a-day websites and receive online offers and
invitations by email or social networks.
It was launched in November 2008, and the first market was Chicago, followed soon thereafter by
Boston, New York City, and Toronto. By October 2010 Groupon served more than 150 markets in
North America and 100 markets in Europe, Asia, and South America, and had 35 million registered
users. At present, it serves 500 markets and 48 countries.
Its name blends group and coupon.
Founder(s) : Andrew Mason, Eric Lefkofsky& Brad Keywell.
Headquarters : Chicago, Illinois, U.S.
Industry : Electronic commerce
Website : www.groupon.com