Brand

Presented ByAbhishek Yadav

Marketing Strategy

Product Management Brand Management Customer Management

Marketing Strategy is part of this three, which is very Important for any manufacturer.

Here I am going To Cover Brand management part.

Brand

Name Unique design sign Symbol idea Tagline Value

Fact about brand

• Some People think branding is not very important for established businesses.• only those which are new players in the corporate arena need to

worry about it. But the truth is that branding is equally important for both budding and old businesses as corporate branding strategies will significantly help the a company, both young and old, in creating a highly effective and well-established corporate identity.

Some Brand Names

What is brand means to common person• Famous • Emotional attachment• Costly• People’s attraction

Blind perception on Brand

• If it is cheaper then it could be fake and vice versa.• Celebrity endorsement.

How to develop a brand

• Advertisement• Campaigning• Sponsorship

Brand name

Tagline

Symbol

Brand Name

Words, latters, Symbol that make up a name used to identify and distinguish the firm’s offerings from those of its competitor.

Brand equity

Brand Positioning Statement

• A positioning statement is a one or two sentence declaration that communicates your brand’s unique value to your customers in relation to your main competitors.• How to Create a Brand Positioning StatementTarget CustomerMarket Definition Brand Promise Reason to Believe

Brand Positioning Strategy Process

• Determine how your brand is currently positioning itself

• Identify your direct competitors

• Understand how each competitor is positioning their brand

• Compare your positioning to your competitors to identify your uniqueness

• Develop a distinct and value-based positioning idea

• Craft a brand positioning statement

• Test the efficacy of your brand positioning statement

Brand strategy

• Co- Branding• Manufacture's / private• Private

Co- Branding

• Two companies join to create new product

Example

Pizza Hut & PepsiBlackberry & VodafoneMcDonald & Movie

Manufacturer’s BrandA brand name belong to the producer. Your design can be produced by the company under their brand name. You should set up an agreement which states that this design is especially produced for your retailing business. Now it can't be sold to other retailers. Other products from the manufacturer can carry a private label and logo designed only for your business.

Example; Automobile Electronics Item

Private Brand

When you go into a store and you see products branded with that store’s name. private brand also called store brand.

Example : easy day products.

Advantages of Private Brand

Earn higher profit Less pressure to mark down prices Ties customer to wholesaler or retailer.

Thank You