PEPSI

History of the Pepsi

1898: Pepsi founded

1923: Pepsi Cola declares Bankruptcy

1923: Roy C. Marginal buys Pepsi and Pepsi-Cola Corporation formed

1934: Pepsi begins selling 12oz bottles for 5 cents

1946: WWII sugar rationing Pepsi buys a sugar plantation

in Cuba

1950: Alfred Steele becomes CEO Joan Crawford promotes Pepsi brand

1956: 149 Bottling Plants in 62 countries

1962: Pepsi’s sixth new logo “Pepsi Generation

1964: Diet Pepsi introduced

1964: Pepsi acquires Mountain Dew

1965: Mountain Dew’s first campaign “Ya-Hoo Mountain Dew…It'll tickle your innards

1965: Frito Lay merges with Pepsi-Cola Becomes Pepsico

1966: Doritos chips

Introduced 1966: Enters the

Japanese and European markets.

1984: Lemon Lime and Mandarin Orange Slice

introduced

2002: Pepsi Blue introduced

THE ORIGINAL STYLIZED PEPSI-

COLA LOGO

THE SECOND STYLIZED

PEPSI LOGO

1898

1906

1906: Modified script logo is created along with the slogan, "The Original Pure Food Drink."

1898: New Bern, N.C., pharmacist Caleb Bradham renames "Brad's Drink," his carbonated fountain cola concoction, Pepsi-Cola.

1962

1973

1973: The logo evolves into a boxed look with minor typeface changes occurring throughout the decade.

1962: A "serrated" bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.

1991

1998

1991: To foster the earlier scripted logo's sense of movement, "Pepsi," now in italic capital typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package.1998: In celebration

of the company's centennial, Pepsi unveils a new look – a three-dimensional globe against an ice blue background

 Pepsi overhauled their entire brand, simultaneously introducing a new logo and a Iminimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs.

2003 -2008

Presented by Munish kumar Chitkara university m100700031