B R A N D G U I D E S

F O N T S

L E A G U E G O T H I C R E G U L A R

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0r e g u l a r | c o n d e n s e d i t a l i c | c o n d e n s e d r e g u l a r

MISSION GOTHIC

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

regular

italic used for tagline

get it: http://www.theleagueofmoveabletype.com/league-gothic get it: http://www.charlesdaoud.com/download-dense-regular.html

F O N T U S E G U I D E S

LEAGUE GOTHIC REGULARtracking: 100

LEAGUE GOTHIC REGULARtracking: 120

DENSE REGULARtracking: 25

DENSE REGULARtracking: 75

© J AY M I H E I M B U C H

full color with text plate

Text plate can include ©Name version on bottom line. Alternate grayscale version to print on black (reversed out) will be designed at a later time. For best results, only print on neutral to light colors.Coyote and text plate can be used independently of each other.

Mainly used in skyline gradient inside coyote illustration, but may be used as supportive pop colors for brand.

full color icon only grayscale with text plate grayscale icon only

V A R I A T I O N

M A I N C O L O R S

CHARCOAL

RGB 65 / 64 / 66

CMYK 0 / 0 / 0 / 90

#414042

NIGHT SKY

RGB 30 / 39 / 86

CMYK 100 / 93 / 37 / 32

#1d2755

S U P P O R T I V E D E T A I L C O L O R S

BLUE HOUR

RGB 63 / 121 / 190

CMYK 77 / 48 / 0 / 0

#3e79bd

CITY LIGHTS

RGB 239 / 174 / 52

CMYK 5 / 33 / 92 / 0

#eeae33

RISE

RGB 216 / 137 / 124

CMYK 14 / 54 / 47 / 0

#d8887c

The coyote silhouette filled with a solid color can be used as a supportive brand icon in many di�erent ways across brand identity, from website, to printed collateral.

example, as a section divider on website:

C O Y O T E S I L H O U E T T E

C O E X I S T I N G W I T H O U RW I L D N E I G H B O R S

While text plate can be adjusted to print on any color background,the coyote icon should only print on light to neutral colors for best results and color accuracy.

A P P R O P R I A T E U S E

Unless a version of the logo specifically designed to print on blackor dark colors is created, printing on dark shades is not recommended.

Neither the full color logo or the grayscale logo that includes thecoyote icon should be used to overlay on top of photography.

The logo text plate with or without the ©Name can be used tooverlay on photography or any other busy backgrounds.Make sure there is enough contrast so the text plate is legible.

Give the logo some breathing room when applied todi�erent media. Clear space helps maintain the integrityof the logo for visibility and legibility. The clear spacearound the logo (¬) is equal to the height of the lettersin U R B A N C O Y O T E . The same white space applies tothe full logo, or the text plates and coyote icon used asindividual elements.

No smaller than 2 inches in width forfor full logo, unless using a solid colorfilled silhouette. Coyote icon, filled or as is may be able to go smaller.

2"

M I N I M U M S I Z E F O R L E G I B I L I T Y L O G O C L E A R S P A C E

707·658·1496 | WWW.THEL ABSAND.CO

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