brand guidelines - hoshizaki.com guidelines for questions or clarifications to any of these branding...
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BRANDGUIDELINES
For questions or clarifications to any of these branding standards, please contact:
Marketing618 Highway 74 SPeachtree City, GA 30269770-487-2331marketingrequest@hoshizaki.comwww.hoshizakiamerica.com
August 2016
This a summary of: HOSHIZAKI’S CORPORATE IDENTITY DESIGN GUIDELINES (CID)www.hoshizaki.com/docs/SalesLiterature/Corporate_Identity_Design_Guidelines.pdf
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Primary Logos
The Corporate Brand to be used on HOSHIZAKIproducts, packaging, sales literature, exhibitions,websites, and other promotional activities shallbe the five-star PENGUIN MARK and the“HOSHIZAKI” LOGO.
To maintain consistency, a few simple guidelinesshould always be followed:
PENGUIN MARKS PRIMARY LOGO
WHAT TO DO
The corporate brand is the left-facing penguin mark (see Logo Placement)
1. These logos shall replace the “HOSHIZAKIAMERICA” LOGO and PENGUIN MARKS on thefollowing:• Product Labels, Packaging & Manuals• Sales Literature, Presentations & Promotional
Items*• Dealer/Distributor Showrooms, Websites, Signs &
Banners, Tradeshows*• Corporate Websites, Dealer/Distributor Websites,
Partner Websites
2. When printed in color, the blue color in ourlogo shall be 100% Cyan (See Logo Color). Theblack shall be 100% Black (BL100%).
3. Maintain legibility when reversing the logoout of colored, patterned or photographicbackgrounds (See Logo Color).
LOGO – Black (BL100%)
LOGO – Cyan (C100%)
COLOR
GREY
BLACK & WHITE
LOGO – White (BL0%)
WHITE
The colors shall be limited to:
CORPORATE LOGO
In cases where the background color is darker than 50%,only use only the White or Cyan colored LOGO.
ShadowingDrop shadows shall only be used sparingly andonly to enhance branding visibility.• No drop shadow is preferred.• Color drop shadowing is prohibited.
Use the following acceptable drop shadows examples asreferences when considering applying shadowing:
* An approved Logo Usage Application is required, if not using a provided template. More Info: [email protected]
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Logo Color
The specified color used in the LOGO andPENGUIN MARKS shall be:
WHAT TO DO
1. Use the provided Adobe Illustrator (.ai) or(.eps) files. Request these files [email protected]
2. Alteration of the provided Adobe Illustrator orother graphic files is prohibited.
3. In cases where the background color is darkerthan 50%, no border line is displayed on theoutside of the PENGUIN MARK.
4. The “HOSHIZAKI” LOGO can only be BL100%,C100% or BL0% - choose the correct color peryour background.
GREY
BLACK & WHITE
CORPORATE LOGO
BACKGROUNDS DARKER THAN 50%(No Black Border Ring)
COLOR
BACKGROUNDS LIGHTER THAN 40%(Show Black Border Ring)
Standard Color:• Process Color Cyan C100% (PMS)
Approximate Colors:• PANTONE 299 C• RGB R:0 G:160 B:233• Web Color #00A0E9
Black (BL100%)
Cyan (C100%)
White (BL0%)
Cyan (C100%)
BACKGROUNDS DARKER THAN 50%BACKGROUNDS LIGHTER THAN 40%
Black Logo Only (See CID for White Logo)
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Logo Size
These are the rules pertaining to the size when using the PENGUINMARK:
1. Use the provided Adobe Illustrator (.ai) or (.eps) files. Requestthese files from [email protected]
2. Alteration of the provided Adobe Illustrator or other graphicfiles is prohibited.
CORPORATE LOGO
1. Never reproduce the logo at a heightsmaller than:• Print: ½ inch (13 mm)• Web: 50 pixels
2. There is no maximum size limit, butuse discretion when sizing the logo.
½ inch(13 mm)
Border & Line Thickness Size
Clear Space
Maintain sufficient open space around the logo for legibilityand prominence:
1. We need to ensure that clear space is maintained aroundthe logo. That way, it’s legible and has room to breeth.
2. Use the capital “I” as a measuring tool for properclearance.
3. Use the illustration below as a guide for placing the LOGOor PENGUIN MARK in a layout with enough open space:
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Logo Orientation
When the PENGUIN MARK and the LOGO are placed together:
CORPORATE LOGO
1. Horizontally Inline:The PENGUIN MARKis always place infront of the LOGOwith the Penguinfacing right.
2. Vertically Inline:The PENGUIN MARKis always place ontop of the LOGOwith the Penguinfacing left.
Logo Orientation & Layout
When the PENGUIN MARK is used by itself, the direction itfaces depends on its placement on the page:
A. When placed in the CENTER of the page/design the:• PENGUIN MARK faces LEFT
A. When placed to the RIGHT of the center of thepage/design the:• PENGUIN MARK faces LEFT
B. When placed to the LEFT of the center of thepage/design the:• PENGUIN MARK faces RIGHT
3. Never position the PENGUINMARK after or under the LOGO.
4. Combining the PENGUIN MARKor LOGO with other designelements is prohibited.
5. Combining the PENGUIN MARKwith a GROUP LOGO or name isprohibited (Pg 26 of CID).
** For outdoor/building signs, refer to the CID rules pertaining to signs. **
WHAT TO DO
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Tradeshows & Events
When the PENGUIN MARK is used by itself at a tradeshow orevent, the direction it faces depends on its placement withinthe booth.
USE OF GROUP PENGUIN MARK & LOGOS
PLAN VIEW (Top)
CORPORATE LOGO
BOOTH SPACE
AISLE
AISLE
AIS
LE
AIS
LE
WHAT TO DO
1. When placed in the CENTER of the booth the:• PENGUIN MARK faces LEFT
2. When placed to the RIGHT of the center of the booth the:• PENGUIN MARK faces LEFT
3. When placed to the LEFT of the center of the booth the:• PENGUIN MARK faces RIGHT
ELEVATION VIEW (Side)
Use of the Hoshizaki America, Inc. PENGUIN MARKand LOGOS shall be limited to:
1. Hoshizaki America, Inc. Company Signs, Vehicles, andBusiness Cards
2. Company Presentations (internal) and Job Offers
3. Invoices, Emails, and other Hoshizaki America, Inc.specific business transactions
LOGO(S)
Same orientation, positioning, color, size, and prohibited rules apply to these GROUP LOGOS:
** For outdoor/building signs, refer to the CID rules pertaining to signs. **
PENGUIN MARK
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Prohibited
Incorrect usage harms the brand image and brand value. Specificexamples of incorrect usage are shown below:
CORPORATE LOGO
1. NEVER alter the shape (No stretching, splitting, or slanting):
2. NEVER change the color (See Logo Color):
3. NEVER alter the design (gradients, dimensions, outlines, colored drop shadows):
4. NEVER position the penguin mark after or under the logo:
5. NEVER combine with other design elements:
FAQ
1. Why are you changing the logo? What do the five-starsstand for?-The penguin, specifically the Adelie penguin, has beenthe corporate logo since 1986. In order to create a moreglobally recognizable brand, the HOSHIZAKICORPORATION, has created the five star PENGUIN MARKto be used on all products produced by the HoshizakiGroup. This new logo incorporates the white ringaround the eye found only on the Adelie penguin. Thefive stars represent the five continents and 5 star quality.
2. Can we continue to use the “HOSHIZAKI AMERICA” or “ICEMAKER” PENGUIN MARK on our website?- NO. All websites, sales literature, and Point of Sale(POS) material need to use the five-star PENGUIN MARK.
3. Do we need to get permission (fill out Logo UsageApplication) each time we use the five-star PENGUINMARK?- YES. Unless given express permission from Marketingor you are using an approved template provided byMarketing ([email protected]).
4. The GROUP NAME LOGO is too long to fit on __________,can I split the LOGO to fit?- NO. Not without prior permission from HOSHIZAKI
CORPORATE (Ask [email protected]).
6. NEVER combine group name with five-star PENGUIN MARK or LOGO (See Logo Orientation):
Do you have any further questions? Email [email protected]
