Brand Guidelines

Sometimes we think we have to pick one, when in reality it is always both. Light and dark, hope and fear, kindness and risk, wonder and mundane. Starry Eyed means looking for the light even when darkness is enveloping. It is an opportunity to hope recklessly and to witness God’s presence guiding things seen and unseen, comfortable and uncomfortable.

Being Starry eyed meanS ...

WOnder

Life has a way of draining the wonder out of us. We get betrayed, lose something or someone, opportunities don’t pan out, we miss a year’s worth of sleep, and slowly a layer of hardness develops. But wonder is wide-eyed. It is primal and unexpected; it washes away any trace of stagnancy or hesitancy, any desire to numb the day away. It is a nod to the fact that life is wilder, weirder and more profound than we are comfortable with, and that is thrilling. We’re searching out wonder like our lives depend on it. Because they do. We will stand under a sky full of stars and become overcome by the vastness of the universe, we will stay up too late laughing with friends, a sunrise will take our breath away, and we will go out of our way to be moved. Wonder will bring us home to ourselves.

HOpe

Sometimes life is a heartbreaking mess, isn’t it? But then there are those moments when it’s something else, something good, something that matters, something more. We’re made of bone, water and dust which reminds us of our connectedness to the universe; but we are also made of Spirit, an intangible spark that is bursting with questions while simultaneously insisting that there’s a point to all this breathing and being. This is hope. It’s mysterious and surprising, obstinate and reckless. It is convinced that light is ahead of us and the path will unfold as we take our next step. Hope is the awareness that there is always more to the story and that every sunset brings an opportunity to marvel at a sunrise.

KindneSS

We can’t sit by and idly suggest that something is not right but do nothing to offer solutions. We are responsible for one another. When the task of changing the world feels overwhelming, perhaps all we need to do is make a ripple. One small ripple can cause wars to cease, hope to be restored and gaping heart-wounds to heal. We’re evoking kindness. The words we breathe over strangers in the form of handwriting and paper will birth ripples of kindness throughout the world. Because we are not powerless. We choose to live fully in all gradations of illumination. The stars beckon us toward dawn even when the night is dark. We do the same. We’re not spectators wishing for change, we’re participants bringing warmth and light.

When we live by both sunlight and moonlight, instead of clinging to one or the other, we live fully and embrace the swirly mix inside ourselves. When we look back on our lives, this will be a year that stands out. It will be the year that audacity rose from the deepest and wildest parts of our souls. And the best part is, we will be experiencing it all together. This year, we will run wildly toward wonder, hope and kindness, because We Are the Starry Eyed and we choose to see the light.

t H e m e V e r S e : T h u S S a y S T h E L o r d

who madE ThE EarTh , ThE Lord who

formEd IT To ESTabLISh IT . . . CaLL To

mE and I wILL anSwEr you and TELL

you GrEaT and unSEarChabLE ThInGS

y o u d o n o T k n o w . – J e r e m i a H 3 3 : 2 - 3

Brand / Theme inTroducTion PAgE 2

The official We Are the Starry Eyed logo should be used when representing the MOPS 2016-2017 annual theme.

The logo should not be altered from its original form including distortions or changes to proportion or typefaces.

main Logo alternate Logo

loGo / color / TYPefaces PAgE 3

COlOrS

typeFaCeS

For a clean and clear design, use a solid background color for the logo. When possible, please use white or one of the official We Are the Starry Eyed colors as the background color for the We Are the Starry Eyed logo.

headers

Josefin SlabDownload at: fontsquirrel.com/fonts/josefin-slab

All caps treatment is preferred in headers. Bold and semibold may be used occasionally, but regular and light weights are preferred at sizes above 30 pt.

body Text/Subheads

Josefin SansDownload at: fontsquirrel.com/fonts/josefin-sans

Body text is always set in Sentence Case for long copy. Regular weight is preferred in most instances.

Subheads are always set in All Caps and may use semibold or bold if needed.

The only place hand-drawn cursive appears in the official We Are the Starry Eyed branding is in the logo. This is intentional as an artistic piece. To simplify the design process for Leaders, we have not used the cursive lettering anywhere else in any of the designed pieces we’ve created for the theme. We also chose supplementary fonts that are 100 percent free for individual groups to download. We did this so groups could mimic the official branding exactly and with ease. To that end, the only fonts that should be used as a part of the We Are the Starry Eyed branding are the supplementary fonts listed. Josefin Slab and Josephin Sans can be combined with the beautifully hand-drawn star and paisley patterns to add extra flair.

official we are the Starry Eyed designed elements can be downloaded at mops.org/theme-graphics.

night skypms 7687 C • C85/m67/y15/k36

#29426e • R42/G66/B110

flarepms 2597 C

C77/m99/y0/k0#622F92

R104/G46/B134

sunsetpms 254 C

C54/m99/y0/k0#8B2A90

R139/G42/B144

cloudpms 573 C

C25/m0/y16/k0#BEE3DB

R190/G227/B219

daybreakpms 565 C

C30/m3/y20/k0#B2D7CF

R178/G215/B207

horizonPMS 7462 C

C100/m64/y31/k5#005C85

R0/G92/B133

shadowPMS 424 C

C16/m16/y16/k60#6C6969

R108/G105/B105

clear skiesPMS 7468 C

C96/m45/y38/k5#007189

R0/G113/B137

starlightPMS 877 C

C0/m0/y0/k60#808285

R128/G130/B133

deep spacepms 295 C • C100/m74/y22/k48

#002e57 • R0/G47/B87

daylightPMS 386 C

C10/m0/y58/k0#EAEC8A

R223/G226/B131

supernovaPMS 380 C

C22/m0/y94/k0#D1DE36

R210/G222/B55

lOgO

suPPlemenTarY desiGn elemenTs / official names PAgE 4

deSign elementS

Paisley Block

Paisley Runner 1

Short Paisley Runner

Paisley Flourish 2

paisley Flourish 5Paisley Flourish 4

Paisley Flourish 3

Paisley Flourish 1

Paisley Flourish 6

Paisley Runner 2

Paisley Pattern 1Star

Stars

Star Arch

Star Stripe 1

Star Stripe 2 Star Swirl

Star Swirl 2 Star Swirl 3

SOCial media elementS

Profile photo 1 Profile photo 2

Cover photo 1

Cover photo 2

deSign elementS (COntinUed)

Paisley Pattern 2

Paisley Pattern 3

suPPlemenTarY desiGn elemenTs / official names paGe 5

suPPlemenTarY desiGn elemenTs / official names PAgE 6

OFFiCial We are tHe Starry eyed nameS

Videos

Becoming ... Starry Eyed Video StoriesBecoming ... Starry Eyed Leader Segments

books

Starry-Eyed: Seeing Grace in the Unfolding Constellation of Life and Motherhood

Becoming Starry Eyed: Practices to Cultivate Wonder, Hope and Kindness

Take to the Sky: A Field Guide to Starry Eyed MentoringNew Things: Glimmers of Wisdom for Figuring Out What’s NextSearching for Stars: Wonder & Hope for Military MOPS MomsHarnessing Comets: Revelry & Encouragement for the Teen MOPS Leader

Supplemental Pieces

We Are the Starry EyedStarry Eyed28-Day ChallengeOne Big Thing

Leave-Behind LetterStarry Eyed braceletA Guide to the Night Sky

glOBal lOgOS

german

kiswahili

N O O L H A R

Portuguese

Zambian

Albanian

Spanish

French

tHeme and deSign elementS USe

We Are the Starry Eyed is the 2016-2017 annual theme for MOPS International. The theme is a prayed for, talked through, worked out and detailed-to-minutia by a team of people deeply invested in setting the tone for MOPS for the year.

MOPS, MOMSnext, Military MOPS, Teen MOPS, global MOPS and MOPS International Members follow along with the theme through the resources provided by MOPS International.

The theme, We Are the Starry Eyed, and all related design elements are creative works of MOPS International, owned by MOPS International.

Theme and desiGn elemenTs use PAgE 7

group types listed above with active ministry agreements, can use the logo for publicity for and identification of activities sponsored by the group.

The theme, logo or other design elements may not be used for profit. Materials using these design elements may be created for group members only and purchased at cost.

Request for permissions outside the specified, including fundraiser ideas, can be requested by emailing mopslogo@mops.org.

More information can be found in Section 8 of the MOPS International ministry agreement.